Networking updates: Westnet Marla Meehl UCAR/FRGP/BiSON/WRN Manager UCAR/NCAR 2015-01-14.
A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite...
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Transcript of A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite...
![Page 1: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/1.jpg)
A Brief Introduction to Strategic Framing for
Communicating Climate Science
NCAR/UCAR/UCP Ignite PresentationOctober 15, 2014
With UCAR Center for Science Education’s Eileen Carpenter and Marc Mueller
![Page 2: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/2.jpg)
NNOCCI is a partnership between informal science educators, climate scientists,
cognitive & social scientists and evaluators whose mission is to change the world
through better communication techniques around climate change.
![Page 3: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/3.jpg)
If we train enough voices in proven communication techniques we think we
can change the national discourse around climate change to be productive, creative
and solutions focused.
![Page 4: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/4.jpg)
![Page 5: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/5.jpg)
![Page 6: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/6.jpg)
Woods Hole Study Circle
![Page 7: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/7.jpg)
NNOCCI Reach: Phase 1 & 2
![Page 8: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/8.jpg)
The Opportunity…
130 Million Visitors a Year
![Page 9: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/9.jpg)
The National Network for Ocean and Climate Change Interpretation
(NNOCCI) uses Strategic Framing....
A research based approach that is proven to:
help the public understand the mechanisms of climate change
show the public how they can be ‘heroes’ of the climate change story
leave the visitor and the interpreter with a sense of hope
![Page 10: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/10.jpg)
Elements of Strategic Framing
Tone: reasonable and not crisis
Values: the ‘why should I care’
Explanatory Metaphors: making an abstract idea concrete and sticky
Explanatory Chains: connecting the dots from the topic, to the issue, and to the visitor. This creates
understanding to consider multiple solutions.
![Page 11: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/11.jpg)
Elements of Strategic Framing-continued-
•Community Level Solutions: Solutions that match the scale of the problem, activates the ‘we’
•Social Math: Gives context to numbers in a memorable and relevant way
•Bridging & Pivoting: Helps navigate around unproductive ideas and conversations to more
productive frames.
![Page 12: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/12.jpg)
How can we simplify the pieces of the Climate Change Puzzle?
![Page 13: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/13.jpg)
The Heat Trapping Blanket
Quite simply, when we burn fossil fuels like coal and gas, we pump more and more carbon dioxide into the atmosphere, and this build-up
creates a blanket effect, trapping in heat around the world.
![Page 14: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/14.jpg)
The Heat Trapping Blanket
……If nothing is done to halt this process, the planet we leave our children will be hotter, with
more violent weather, fewer species, and disrupted systems.
![Page 15: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/15.jpg)
Do One Thing?Avoiding Single Action
Solutions
![Page 16: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/16.jpg)
Community Level Solutions
![Page 17: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/17.jpg)
![Page 18: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/18.jpg)
(Add picture of clouds and kids)
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Remember!
Well-framed conversations have power.
Well-framed conversations:
(1) get people to think like citizens and
(2) activate networks of supporters.
![Page 20: A Brief Introduction to Strategic Framing for Communicating Climate Science NCAR/UCAR/UCP Ignite Presentation October 15, 2014 With UCAR Center for Science.](https://reader035.fdocuments.us/reader035/viewer/2022070308/551c1727550346a34f8b56cb/html5/thumbnails/20.jpg)
Social change is a marathon, not a sprint.
Conversations happen on multiple levels with
multiple stakeholders over time.