A Brief History of the Future: Marketing Like a Human in an Age of Bits & Bots
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Transcript of A Brief History of the Future: Marketing Like a Human in an Age of Bits & Bots
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A BRIEF HISTORY OF THE FUTUREMARKETING LIKE A HUMAN IN AN AGE OF BITS & BOTS
SLIDESHARE.NET/CARMENHILL #ACLEASEA @CARMENHILL
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HURT IN A HORSELESS CARRIAGE ACCIDENT?
LEGAL DISCLAIMER: NOT A REAL LAWYER AD
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ADVERTISEMENTS AND OTHER “SELF-LAUDATION OFFEND THE TRADITIONS AND LOWER THE TONE OF OUR PROFESSION AND ARE REPREHENSIBLE.”1908 Canons of Professional Ethics
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1976
LEGAL DISCLAIMER: NOT REALLY JOHN BATES & VAN O’STEEN
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LEGAL DISCLAIMER: NOT REALLY JOHN BATES & VAN O’STEEN
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BATES V. STATE BAR OF ARIZONA
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“THE BELIEF THAT LAWYERS ARE SOMEHOW ABOVE ‘TRADE’ IS AN ANACHRONISM, AND FOR A LAWYER TO ADVERTISE HIS FEES WILL NOT UNDERMINE TRUE PROFESSIONALISM.”
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GOOGLE IMAGE SEARCH
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GOOGLE IMAGE SEARCHGOOGLE IMAGE SEARCH
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GOOGLE IMAGE SEARCH
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GOOGLE IMAGE SEARCH
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BACK TO THE FUTUREMEET THE CLASS OF 2025
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‘GENERATION Z’
Y2K
World Wide Web
1998 2000 2004 201620061989 2002 2008 2010 2012 2014
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“PEOPLE TALK A LOT ABOUT THIS GENERATION HAVING A SHORT ATTENTION SPAN. THAT’S EXACTLY WHAT GROWN-UPS SAY WHEN THEY DON’T UNDERSTAND SOMETHING.”
Mimi Turner, Marketing Director, The Lad Bible
GENERATION Z
Link
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MILLENNIALS
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0.06%chance that you will click on a banner ad
Source
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41%of millennials will never see your ad
Source
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41%of 18 to 34 year-olds use SnapChat
Source
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SNAP WHAT?
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We are here
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“DON’T YOU DARE CORRUPT SNAPCHAT WITH ADS. IF YOU DO I’LL HARDCORE DELETE THAT APP!”
Hannah Jillayne, Real Millennial (and friends)
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POKÉMON GO‣ More than 20 75 million
downloads so far
‣ More active daily users than Twitter
‣ More minutes per day than Facebook mobile app
Source
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‣ More than 20 75 million downloads
‣ More active daily users than Twitter
‣ More minutes per day than Facebook mobile app
POKÉMON GO
Source
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“TODAY BOTH OLDSTER AND YOUNGSTER LAWYERS ARE BATTLING FOR THE SAME SLICE OF THE SHRINKING PIE.”
“Old Lady Lawyer” Jill Switzer, Above the Law
BATTLE OF THE AGES
Link
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Link
FREE WITH A DUI DEFENSE?
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“OH MY GOD, I HAVE TOO MANY CLIENTS RIGHT NOW.”
Bryan Wilson, Texas Law Hawk
D MAGAZINE, APRIL 2016
#OMG
Link
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SO WHAT’S NEXT?2025
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WEARABLE
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“OVER THE NEXT 10 YEARS MOST MARKETING WILL BECOME LIKE AMAZON RECOMMENDS ON STEROIDS.”
THE GUARDIAN
WHAT WILL ADVERTISING IN 2025 LOOK LIKE?
Link
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AUGMENTED
VIRTUAL
SMART
Photo: Nan Palmero, Creative Commons
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“THE IPAD OF TOMORROW COMES WITH BUCKET SEATS.”
AdWeek
CARS AS THE NEXT MUST-HAVE MOBILE DEVICE…
Link
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90% OF CARS WILL BE CONNECTED TO THE INTERNET
Link
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DIGITAL MEGATRENDS
FRACTUREDTHE FUTURE OF LEGAL MARKETING WILL BE
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DIGITAL MEGATRENDS
FILTEREDTHE FUTURE OF LEGAL MARKETING WILL BE
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DIGITAL MEGATRENDS
ALWAYS ONTHE FUTURE OF LEGAL MARKETING WILL BE
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THAT’S WRONG!
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I CAN MAKE IT LEGAL!
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SOURCES
▸ Slide 15: Image (used with permission): Gaping Void
▸ Slide 16: Altitude Inc., 6 Keys to Understanding Your Next Customer
▸ Slide 17: Marketing Week: Debunking the Four Myths of Generation Z
▸ Slide 18: Sacunas: The Next Generation of B2B
▸ Slide 20: Google, Display Benchmarks Tools
▸ Slide 21: PageFair, The 2015 Ad Blocking Report
▸ Slide 22: Nielsen for SnapChat Ads
▸ Slide 27/28: Recode, How Many People Are Actually Playing Pokémon Go
▸ Slide 29: Above the Law: Battle of the Ages
▸ Slide 30-33: Texas Law Hawk
▸ Slide 34: D Magazine, How the Texas Law Hawk Landed in a Super Bowl Ad
▸ Slide 36: GeekWire, Bot that helps people in UK and NYC fight traffic tickets coming to Seattle this fall
▸ Slide 40: The Guardian, The Future of Advertising: What Will 2025 Look Like?
▸ Slide 42: AdWeek, What Marketers Need to Know About Cars as the Next Must-Have Mobile Device
▸ Slide 43: CNN, 'Augmented-reality' windshields and the future of driving
▸ Slide 44: The Verge, Google’s self-driving car got pulled over for driving too slow
▸ Slide 45:Time, Here’s a Dog Driving a Tesla
▸ Slide 46: Moses & Rooth, How People Find Lawyers in 2015
#ACLEASEA SLIDESHARE.NET/CARMENHILL @CARMENHILL
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WHILE YOU’RE WAITING…