A Branded Visual Content Theorem

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    19-Aug-2014
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The use of images has greatly increased in the world of social media. Why are they so powerful and how can you best use them for your purposes? conceptbakery is trying to shed some light into the conversation...

Transcript of A Branded Visual Content Theorem

  • BRANDED ! VISUAL ! CONTENT! THEOREMan unscientic analysis by the unscientists at
  • whopping numbers 3,000 pictures uploaded every second, +250 million daily 1.2 million photos per second. There is well over 80 million 100 billion 4.5 million of photos on FB, registered users photos daily, +100 photos per user. sharing hosted4 billion photos +100 billion
  • massive increase in photos 10% of all pictures taken by all humankind were shot in the last 12 months
  • understanding eye candy studies suggest that cute images stimulate the same pleasure centers of the brain aroused by sex, Is your picture cute? a good meal or psychoactive drugs like cocaine Youre playing with
  • pictures are distractive The brains right hemisphere of image processing, feeling, and excitation dominates the left hemispheres efforts to decode text and then to engage in rational thinking.
  • what does it mean? A web stream of kittens got 10 million views within 24 hours Our world is obviously hooked on kittens
  • Why are picturesmore powerful than words?
  • Pictures tell stories fasterthan words
  • Pictures are more compelling than words
  • Pictures are easier to remember and understand than words
  • Pictures evoke emotions better than words
  • Pictures are universal
  • Pictures are powerful symbols but not communicators
  • words or pictures? Words and images combined are ! Long copy outsells short copy: the right amount 5X more ! of copy and right photo! doubles previous result. memorable ! --- David Ogilvy than words alone
  • general rules Make it stick! One main idea per picture
  • general rules Make it simple! Stick to the 3 second rule: ! If people wont get your message by then, youll lose them.
  • general rules Make it emotional! Appeal to emotions and people will remember longer
  • A picture says more than 1,000 words: there are more nuances in a picture than in a quote. What comes first: quote or image?
  • our suggestionFind a memorableimage and let thewords come to you
  • our suggestion FUNNY CAPTION Sometimes you just dont need one
  • what if the words are off? ONE WAY! ONE WAY!
  • what if the words are off? Your text can support your ! visual message Pigs
  • what if the words are off? or be ! a mismatch. Bacon
  • ?
  • ? Well, It depends
  • congruence pleasing allfeel-good + good supportive
  • congruence lame all a.k.a. annoying badtoo promotional
  • incongruence smile odd + all + positive goodfunny association
  • incongruence odd all + I incomprehensible badtoo weird
  • congruence strategiesIts all about selling !the dream andbridging the gap Have a vision ! of the life your customer tries to live and portray that life through images
  • incongruence strategiesDont forget:people will seethe image rst.There is anexpectation. Surprise them ! Exceed it But dont mess with them
  • Cant finda great caption?
  • let the people speak! CROWDSOURCING: Let them come upwith the caption andbecome part of the success story.
  • or not It can go wrong! Know your trolls and make sure they play nice!It usually happens !to high prole brands !with a large audience, !not to smaller businesseswith a supportive !fan base.
  • focus on key visuals K! OO ion! L tract isA d
  • focus on key visuals Digital effects rainbow colors ash intros !pop-ups sliding carouselsclick here buttons often only distract !the viewer
  • focus on key visuals Digital effects rainbow colors ash intros ! pop-ups sliding carousels click here buttons often only distract ! the viewer Dont add more visual vomit to this pool
  • where should you share?
  • where should you share? Meet your target audience on their turf. 50 clicks at the right place are worth more than 5,000 clicks at the wrong one.
  • in conclusion Stunning visuals are eye candy for the masses!
  • in conclusion Stunning visuals are eye candy for the masses! So lets all do it! Easy!
  • in conclusionNope. Its actually really hard.Youll have to stick out of 300 million photos per day!
  • you wanna go for it? Then bring it on!We can help!
  • sourceshttp://blog.kissmetrics.com/shocking-truth-about-graphics/http://www.socialmediaexaminer.com/facebook-marketing-mistakes/http://www.wnd.com/2002/06/14178/http://www.huliq.com/10282/cute-baby-animals-and-babies-trigger-pleasure-human-brain-thats- addictinghttp://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/http://wiki.answers.com/Q/How_many_pictures_are_uploaded_onto_facebook_every_secondhttp://mashable.com/2012/07/26/instagram-80-million/http://www.slideshare.net/gapingvoid/gapingvoid-effective-visual-strategies-13968978