A Brand Called

FredyUtamaR

by Fredy Utamafredyutama@yahoo.com

085 88 359 7494

He got an GPA 3.28 when graduated from Trisakti University (Majoring Industrial Engineering)

FredyUtama was born in Sanggau (West Kalimantan) and raised up in

Jakarta, 33 years ago.

One year after, he realized that the lack of knowledge make his business is not running well.

At age of 22, FredyUtama started his first business in Jalan Sabang Jakarta.

Then, he went to Prasetiya Mulya, Graduate School of Management - Jakarta, to learn more about marketing concepts and the implementation and got 3.5 GPA

When FredyUtama was 25, he faced

another turning point

As a Customer Satisfaction Program Supervisor, he started his first professionals career at Astra International Isuzu Sales

Operation.

He designed, developed and executed CS program and training program for branches to increase their skill and knowledge, not only about the product but also how to interact with the customer

Through team work and depth analysis about the market, he increased sales 4 times.

Not only the sales, FredyUtama developed the training program for his area salespersons and also for the key customer (Hospital Employee, Pharmacists, Distributors)

As an Area Sales Manager for Solo & Jogja Area, he learned how to

organized and facilitated sales team member, made crucial decisions,

delegated responsibilities, and uphold responsibilities through the

decision he made to achieve the sales target.

10 months later, He chose to take the offer from Jansen Pharmaceutical, a division of Johnson & Johnson

Indonesia and made the big leap in his life

In the year 2002, FredyUtama had been promoted to the head office in Jakarta and start his experience in the marketing field

FredyUtama found himself was enlightened by a marketing era where the role of consumers and the importance of interactive communication had been focused on...

His developed a Vermox Goes To School campaign and gave the student

the health information about how dangerous the disease can be.

One year after, he increased sales up to 28% compare with previous year, achieved Vermox 2002 Sales Target in October 2002 and also increased Vermox availability, up to 30% of total market

His responsible as a Product Manager required him to be liaison with people from various levels and various Industries like

Paediatrician, Institution like IDAI, Researchers, Agency, Event Organizer, Outlet and Distributors.

He developed new opportunities and new market for existing service. He also managed, maintained and developed sales from key customer and new customer

In the year 2003, he made another

quantum leap of his

life

FredyUtama developed a printing company,

CiptaMediaKreasindo, with old friends by took

over his friend family business

With his team, he developed the brand revitalization program, developed brand value, developed brand personality, brand architecture and brand structure

In 2005, he started his brand consultancy, BRANDNA

Some of the project: Brand Revitalization Program

Blueprint (For PT Perkebunan Nusantara VIII) &

New Brand Development Program Blueprint (For BERINDO)

a brand is a name, term, sign, symbol

Finally, FredyUtama realize there is a gap of perception in the market about brand

a brand is a name, term, sign, symbol

a brand is a name, term, sign, symbol

a brand is a name, term, sign, symbol

Therefore, FredyUtama developed an idealism projects, BRANDNA Magazine

To share knowledge about brand/branding and all aspect of the brand

that brand is more than just a logo .....

...... brand is more than just a symbol

“A brand is all about what people think, and say about your

product and your services”

FredyUtama believedA brand is more than simply a name, trademark, a design, a slogan or an easily remembered picture. A brand built by experiencing their value and their promises in customer minds.

but

also

cre

atin

g ex

peri

ence

Not only creating a differentiation

Since April 2008, FredyUtama share his beliefs in brand/marketing/advertising at LaSalle College

International Jakarta

Since February 2008, FredyUtama also share his knowledge about brand strategy in Adamantium Communication as a

Technical Advisor/Brand Strategist

Since November 2008, He did a part time job working out the rebranding program for management consultancy

company and business to business company

He is also active as a guest lecturer and public speaker for brand management subject

brand identity

... not only share his knowledge and his experience in creating a brand through integrated marketing

communication .....

branding activity brand image

advertisingpublic relation/event

sales promotiondirect marketingpersonal selling

..... also sharing marketing universe ......

4P 4C 4E

ProductPricePlace

Promotion

ConsumerCost

ConvenienceCommunication

ExperienceExchangeEveryplaceEvangelism

..... and sharing how customer think when they bought a brand .....

the journey continued ......

a destinationa theme park

new industry

new endeavor

tourismhospitality

an old friend called

offering anopportunity

opportunity to share the concept, the experience insales and marketing area

Target Customer

PULL STRATEGY

PUSH STRATEGY

Maximize the channel

Creating the hidden demand

implement the fundamental strategy of

sales & marketing

18 months goes

sales increase Up to 5 timesbrand awareness increase up to 50%

setting up new organizations

focusing activity on key driver performancemake direction, go with the direction

setting up standard operation proceduremotivating, coaching the team

creating supportive working environment

listen to the competitor movementimplement different standard, different activity

encouraging team to think inside and out of the box

after

then

Increasing Number of Contribution Outlet more than 200%Market Focus Growth up to 200%

outlet development / market development

safari education goes to schoolsafari education goes to hotel

product bundling with others tour operatorcreating package for different market

joint promotion with other company

hotel / travel agent information blast

membership cardinternet & social media campaign

road show event

others sales & marketing program

together with the team

Bali Safari & Marine Park = The Indonesia Leading Amusement park

Bali Safari & Marine Park = The first destination place for Australian and Japanese

achievement

trying hard to combine creativity with people development

trying hard to increase the brand awareness

and most difficult things is to convert the brand awareness to

brand usage

it is a never ending journeylooking for different challenge

creating my success experience

is it the journey end?

creating my own definition to success

looking for other endeavor

Hopefully, FredyUtama will have an

opportunity to share his experience and

also his knowledge in your company

together creating success

Thank you

fredy.utama@yahoo.com085 88 359 7494