A brand becomes stronger when you narrow its focus. The law of contraction.

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A brand becomes stronger when you narrow its focus. The law of contraction.

description

Subway. Submarine sandwiches.

Transcript of A brand becomes stronger when you narrow its focus. The law of contraction.

Page 1: A brand becomes stronger when you narrow its focus. The law of contraction.

A brand becomes strongerwhen you narrow its focus.

The law of contraction.

Page 2: A brand becomes stronger when you narrow its focus. The law of contraction.

Coffee shop just sells coffee.

Page 3: A brand becomes stronger when you narrow its focus. The law of contraction.

Subway.Submarine sandwiches.

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Sells only toys.

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Burn your way into the mind.

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The secret of success.• If you want to be rich, you have to do

what rich people did before they became rich.

• If you want to have a successful company, you have to do what successful company leaders did before they became successful.

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Narrow the focus.

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Emery Air Freight.

2 or 3 day service Small packages

Large packagesOvernight service

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Federal Express.

Small packages overnight

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Case histories.

Duracell vs. Eveready.

Las Vegas, Nevada.