A Boo

8/6/2019 A Boo

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1 Which of the following instant food product are you aware of ? ( you can tick more than one )

Snacks Frozen Veg. Frozen Non – Veg Frozen Sea food

Ready to eat curry Instant soup Instant sweets Jam

2 What is your source of information for instant food ?

Internet TV Radio Friends

Newspaper Magazine

3.Which of the following brands have you heard of in instant food ?

Aashirvaad Gits Yummiez Kurkure

Nissan Haldiram Mc Cain Top

Bikaji Kissan MTR Heinz

Sumeru Kelloggs

4 Are you aware of the following constituents of instant food?

Sno. Products Product range Advertisement Price Quality Quantity

a Aashirvaad

b Kelloggsc Sumeru

d Heinz

e MTR

f Kissan

g Bikaji

h Top

i Mc Cain

j Haldiram

k Nissan

l Kurkure

m Yummiez

n Gits

5 Reason of consumption of instant food ?

Sno. Very often Often Rarely Cant say

a Taste

b Lack of time

c Cost

d Good health

e Change

f Occasion

g Guest

6 From where do you buy instant food ?

Supermarkets Discount Shops Convince store Departmental store

7 . When do you buy instant food ?

Weekends Traveling picnic / outing working days

Over busy schedule

8 Does the promotional activity affects your buying behavior of the following instant food products ?

Sno. Variety Very often Rarely Not at all

a Snacks

b Frozen Veg,c Frozen Non – Veg.

d Frozen Sea Food

8/6/2019 A Boo


e Ready to eat Curry

f Instant soup

g Instant sweet

h jam

9 Rank the following sources which affect the buying behavior for instant food ?

TV Radio Family Friends Internet

10 How much do you spent in a month for instant food ?

50 – 100 100 – 150 150 – 200 200 and above

11 How often do you consume instant food ?

Sno. Variety 3- time in a

month

Twice in a

month

Once in a month Less than once in a month

a Snacks

b Frozen Veg,

c Frozen Non – Veg.d Frozen Sea Food


f Instant soup

g Instant sweet

h jam

12 Which of the following factors do you take in to consideration before buying any instant

food ?

Sno. Very important Important Neutral Some what

important

Not at all

a Quality

b Price

c Packaging

e Taste

f Advertisement

g Variety

h Availability

i Shelf life

13 Are you Satisfied with instant food item you have ever used ?

Sno. Variety Highly

Satisfied

Satisfied Neutral Dissatisfied Highly

Dissatisfied

a Snacks

b Frozen Veg,

c Frozen Non – Veg.

d Frozen Sea Food


f Instant soup

g Instant sweeth jam

8/6/2019 A Boo


14 Which of the following instant food product would you suggest anyone to buy ?

Snacks Frozen Veg. Frozen Non – Veg Frozen Sea food

Ready to eat curry Instant soup Instant sweets Jam

15.S no Statement SA A Cant

say

D SD

a Price is the main thing I consider while buying instant food ?

b I am ready to pay a higher price to get good quality food ?

c I am confident that the food is safe ?

d Instant food has become an important part of daily diet?

e I would never eat a food without knowing about its brand ?

f I like experimenting new food ?

g I buy instant food because I don’t like cooking food very

much ?

h I prefer to buy instant food which is produced locally ?

i It is important that I know the country where the instant foodhas been produced ?

j There is no source of protein in instant food ?

k Instant food is essential for a balanced diet?

l I always check the nutrition label on food before buying it ?

16 Best Good Fair Worst

a How would you rate instant food product in term of

price?

b How would you rate your instant food product in terms of

nutrition

Personal Details

Name :___________________

Age:____

Occupation :_________________

Gender :____________________

8/6/2019 A Boo


CONSUMER BEHAVIOUR WITH RESPECT

INSTANT FOOD PRODUCTS

OBJECTIVE :

• To determine the frequency of instant food consumption

• To determine the awareness among the consumers about instant food

• To measure how the 4’P affect the buying behaviour .

A Boo

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