A Blueprint for Future

Return on Mobile Success Chris Marsh, Principal Analyst, Yankee Group

Tony Kueh, Global VP Product Management, SAP Mobile Platform

30 October 2013

http://twitter.com/SAPMobile

http://www.facebook.com/SAPMobile

Watch Webcast Replay

Today’s speakers

Chris Marsh

@ChrisMarshUK

Yankee Group

Tony Kueh

@tonykueh

SAP

Carolyn Fitton

@carolynfitton

SAP

Enterprise Mobile Application Platforms Chris Marsh, Principal Analyst, Yankee Group, October 2013

Page 5 © Copyright 2012

Evaluating the ‘Return on Mobility’ from Mobile Application Platforms

http://blogs.yankeegroup.com/2013/09/19/webinar-return-on-mobility-mobile-application-platforms/

• Ten Mobile Application Platforms evaluated

• Forward-looking methodology, focus on evaluating vendors against a market trajectory into the future

• Focus on longevity for vendors and for enterprises investing in this disruptive environments

• Current and future RoM scorecard

Page 6 © Copyright 2012

Most Enterprises Struggling to Become Mobile Strategic

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Enterprises Are Increasing Mobile Development

How will your mobile application development strategy change over the next 12

months? (n=493)

52%

31%

24%

10%

9%

0% 10% 20% 30% 40% 50% 60%

Decrease outsourceddevelopment

Decrease in-housedevelopment

No change

Increase outsourceddevelopment

Increase in-house development

Base: Asked everybody who deployed/plan to deploy mobile applications

Page 8 © Copyright 2012

Mobile Application Platforms Becoming Key Assets

Page 9 © Copyright 2012

Security, Complexity and Cost the Top Mobile Challenges

What are the top two reasons that compelled your organization to use a managed

mobility platform (n=504)

23%

11%

14%

11%

9%

9%

6%

6%

5%

10%

15%

12%

13%

9%

8%

9%

8%

9%

0% 5% 10% 15% 20% 25% 30% 35%

Not enough reporting capabilities

Complexity of building mobile into business processes

Unpredictable costs of voice/data services

Expense of deploying mobile applications

Tracking idle/unused devices

Cost of managing devices

Rising cost of mobile voice/data

Complexity of managing mobile assets

Concerns about mobile data security

1st ranked choice 2nd ranked choice Base: Asked to those who deployed/plan to deploy managed mobile solutoins, Yankee Group IT Decision-Maker Survey

Page 10 © Copyright 2012

On a scale of 1 to 10, please rate the level of difficulty of managing the following

items?

35%

35%

26%

30%

27%

31%

34%

42%

33%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Having easy visibility and transparency over the usage ofmobile devices (n=254)

Applying consistent and scalable security policies (n=375)

Applying consistent access and management policies (n=254)

Distributing mobile applications to mobile handsets (n=507)

Managing software upgrades on mobile handsets (n=507)

Managing data and voice usage costs for mobile handsets(n=507)

% of companies saying 'High' difficulty (8 to 10 out of 10)

Dec-11

Sep-13

Complexity Has Exploded

Base: Asked everybody, Yankee Group IT Decision-Maker Survey

Page 11 © Copyright 2012

Traditional Enterprise IT Is An Obstacle

A technology mismatch between legacy enterprise IT and mobility

SOA doesn’t go far enough in empowering enterprise IT

Mobility turns companies’ data into their inventory, requiring scalability

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The Traditional MEAP Model Is Dead

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Limited Architectures Preventing Strategic Mobility

Page 14 © Copyright 2012

Page 15 © Copyright 2012

Key Open Standards for Mobile Platforms

Key open standards

OData

REST

HTTP

HTML5

Third-party open tools

Key benefits

Robustness

Scalability

Interoperability

Flexibility

Cost-effectiveness

Page 16 © Copyright 2012

Recommendations for Enterprises

Look for a strategic platform partner.

Recognize that not all offerings are equal.

Look beyond SOA for your architectural evolution.

Think of your corporate data as a critical part of your inventory.

Understand your data and API gaps.

Look for platforms supporting ‘BYOT’ and open standards

Measure your platform return.

Today’s speakers

Chris Marsh

@ChrisMarshUK

Yankee Group

Tony Kueh

@tonykueh

SAP

Carolyn Fitton

@carolynfitton

SAP

What to expect in SAP Mobile Platform 3.0

Industry’s Broadest

Set of Platform Services

Core Services for

enterprise-grade mobile

apps

App Services for B2E, B2B

and B2C mobile apps

– Coupons

– Banking

– Loyalty

Native, hybrid, meta-data

driven, mobile web and

SMS app architectures

Extensible platform

architecture

Dramatic Developer

Productivity

Improvements

Common SDK for both

on-premise and cloud

mobile apps

WYSIWYG development

environment for HTML5

apps

Bring Your Own Tools

(BYOT) Support

Standards-based data

integration

Robust offline/

synchronization support

Industry’s

Most Open Platform

OData with offline support

OSGi Spring architecture

Apache Cordova hybrid

container with platform

services available as

plug-ins

HTML5 support

HTTP REST

Broadest end-to-end mobility solution A comprehensive and open mobile portfolio

Support for All

Devices

Instant Mobilization

and Ecosystem

Full Service Platform

Cloud or On-Premise

Backend Agnostic

LoB/Industry Apps Customer/Partner

Apps

Analytics Apps

SAP Store and Mobile Apps

Cloud and

Managed

Mobility

SAP SDK 3rd Party SDKs SAP Mobile Secure

SAP Mobile

Platform

SAP Mobile Services

3rd Party Systems

SAP HANA and SAP Systems

Rapid

Deployment

Services

Customization

and Services

iOS

Wider, deeper, more strategic

way to impact business

Productivity and end-user satisfaction

Empowerment and real-time

decision making

Increase efficiency and “wrench time”

Improved visibility, risk mitigation,

cost controls

Greater customer communication and

personalization

Business Impact

Employees

Managers /

Executives

Field Workers

Corporate IT

Customers /

Consumers

Roles enabled by Mobile

Value of SAP Mobile Platform to all

mobile stakeholders

Open platform

millions of developers

Flexible framework

native, HTML5, or

business analysts

SDK and tools

fast and productive

Reusable services and

frameworks consistent

and extensible

Developer

Open platform

easily extensible

Seamless integration

and centralized

management

optimized TCO

Industry standard

security assurance and

control

App platform + app

management end-to-end

mobile lifecycle

management

Admin

Platform approach

consistent app

experience

Self service portal

user empowerment

BYOD enabled

user choice

Enterprise app store

discover new apps and

capabilities

User

Dramatic developer productivity with BYOT

Open, Lower TCD, Faster

Development, Vertically

Scalable

Developer

Common standards (HTML5, REST WS,

OData, Cordova)

Faster to onboard developers, easier to

build/debug

Enhanced functionality through platform

services and SDK

OData offline, encrypted storage, app LCM,

multiplatform push

Rapid application development (AppBuilder)

End-to-End application development in HTML5

Consistent multi-platform support (client

SDK, MAF)

Common API and SDK stack across different

device platforms

Advanced capabilities Cutting-edge capabilities that you can build into apps today

GIS display Live 3D visualization

Augmented reality,

accelerometer, camera Real Time analytics

Open and agile developer tools for amazing user

experience

Leverages

UI5 control

Predefined application

templates

Click together

app in mins

1 Click to deploy to

“Kapsel”

Drag and drop

designer

Open HTML5 Tool that Interoperates with Popular Web Design Tools

Leverage broadest set of platform services

E2E trace

Onboarding

Authentication/SSO

Lifecycle management

Usage reporting

Performance metrics

Core Services

Coupons

Payments

Geo-location

SMS services

Push

Sync/offline

Customer and partner developed

App Services

Value Add to Developer Value Add to Administrator

Simplified deployment for app optimization

Simplified, Lower TCO,

Lean Architecture

Admin

Simplified OSGi architecture w/o mid-tier

staging DB

More flexible and scalable, lower TCO, upgrade

w/o downtime

Common platform services to

unify all applications

Unified authentication framework, policies,

user/role management

Modernized and simplified Admin UI

Faster deployment, onboarding, and configuration

Simplified user onboarding and configuration

Easier and faster strategic enterprise-wide

deployments

Gain real UX insights from

amazing management tools

HTML5 based

Application centric UX design

Context sensitive help

SAP Mobile Insights Webcast Series

http://bit.ly/sapmobileinsight

Beyond the hype: The latest mobile innovations Wednesday, November 20, 2013

08:00 AM PDT / 11:00 AM EDT / 4:00 PM BST / 05:00 PM CEST

In this session we’ll explore these topics, quantify the business potential around them, and

demonstrate advances that leading brands are already making today.

REGISTER HERE:

http://event.on24.com/r.htm?e=700548&s=1&k=8029C33D7247CB27976D8A6

F674F2BB1

Closing and Q&A

Thank You!

More information available at sap.com/mobileplatform