• A hundred-year-old event established in 1906, in honor of Christian X, king of Denmark.

• One of the biggest world events of the classic sail, a gathering in the bay of Cannes

• A public event : 40 000 visitors discover the village with its exhibitors and admire regatta from the mythical Croisette.

• A very important contribution for promotion of the City of Cannes that our municipality is very fond of.

• A perfect water competition organization accomplished by the Yacht Club of Cannes.

• Same official Partner since 2005 : Panerai , www.panerai.com

A bit of history

An international event

• Finale of the Panerai Trophy counting 4 stages in France, Italy, Spain.

• 100 classic boats, " the Lords of the Sea " expressing the elegance, charm and unique character of every antique boat .

• Classified Boats in the world and national heritage

• Legendary names : Tuiga ( of Monaco Yacht Club), Moonbeam IV (35 meters, classic winner of all her classic races, Manitou owned by JF Kennedy ,the prestigious Eléonora and its 41,60 meters.

• 32 countries represented

• 100 owners and ship-owners

• 1 500 sailors

A MEDIA EVENT

• 40 000 visitors

• Village situated ideally at the very Heart of the city center and in the old Cannes harbour

• Free access for all with a daily program of animations

• Boats visits organized in the presence of the skippers

• 75 journalists to follow the races

• 14 renowned photographers(James Robinson, Martin-Raget,...)

• Big Names of Classic Sailing : Sébastien Audigane, Philippe Monnet, Catherine Chabaud, Alain Gauthier, Lionel Péhan, Alexia Barrier…

A festive event

A program of animations federating crews, visitors and partners :

“Concours d’Elégance “of the boats

Guided Boat visits

Competition of painting, tug-of-war, petanque competitions , accrovoile

Concerts

VIP Parties

Media Impact

• 5h television

• 7h radio

• 56 articles in the French Press

• 84 articles on International press

• 90 web site articles

communication tools

• Official poster: 400 x 300 on the main axes of access to Cannes and its urban area

• Out-of-Home Media 120 x 180 in Cannes .

• Flyers for the public ( A4, 3 shutters) : 30 000 copies

• www.regatesroyales.com

• Broadcasting on social networks (YouTube, Facebook)

• Advertising documentation or promotional products inserted into the" Welcome Kit " handed to owners, captains

• Presence in the press kit

• Exhibition stand : starting from the very entrance of the village, flexible and adaptable to your needs

• Banner, bill board.

7

official partnership

Visibility media on all promotional advertising supports :

Official posters 400 x 300 and 120 x 180

Leaflet : 30 000 copies (4 page shutter)Web site of the Royal Regattas and of the Yacht Club of CannesAdvertising Announcements through multiple channels (Web, radio or tv)

Association with printed media campaign: invitation to speak during press conferenceMention in press release, press kit and official program

Visibility in the village during the event : Presence on the scene (bill board, banner, VIP stand )

TV news of the Royal Regattas : interviews, advertorials, videos

Broadcasting on all the social networks (YouTube, Facebook)

Presence at the inauguration : speaking

Insertion of a leaflet in the Welcome Kit and in the press room

Public Relations :

Provision of a boat to follow the races at sea or any other VIP event from 10 to

75 pax

Invitation in the on-site events and VIP evenings

Join the Régates Royales Cannes !

Les Régates Royales are partners of the Charity " Sourire et Partage " of which the godfathers are renown sportsmen .

www.sourireetpartage.com

In association with The Rotary Club, we organize sea excursions for seriously ill children.

Contacts organisateurs

Yacht Club de Cannes Port Palm Beach - Pointe Croisette06400 CANNESTél. 33 (0)4 93 94 71 67

Pascal Gard : +33 675 08 64 31pascal.gard@quadra-sa.com