A Bird in the Hand: Twitter as a Higher Ed Communications Tool
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Introduction
description
Presented at the 2009 eduWeb conference in Chicago, July 21, 2009.
Transcript of A Bird in the Hand: Twitter as a Higher Ed Communications Tool
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Introduction
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Act I: I Know Why the .edu Bird Tweets
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Twitter Basics
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Benefits of Twitter
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Ambient Awareness I
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Ambient Awareness II
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Potential Audiences: Prospective Students
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Glass Half-Full or Half-Empty?
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Home Page Widget
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Twitter Badges
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TweetChicago
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Alumni
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Media Relations and Brand Management
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Best Reason for University Tweeting?
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Act II: Getting Off the Ground
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Step I
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Getting Approval
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Key Questions Regarding Content
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Content Integration
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Who Will Tweet For You?
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How will you interact with followers?
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What Tools Will You Use?
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Measuring ROI
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Act III: Birds of a Feather