A bigger view of UX doesn't need a bigger screen
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Seeing the big UX picture (a broader view, not a bigger screen) Eric Reiss @elreiss Conversion Meetup November 6, 2014 Bratislava, Slovakia
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User experience has been around since the dawn of time. But for most people and their employers, UX is something that happens on a two-dimentional interface – a laptop, a tablet, a smartphone. As a result, our talents, as UX professionals, are limiting our career opportunities. Service design is part of UX. So is product design. As our discipline matures, we need to move beyond the digital interfaces and demonstrate how our skills can be applied to many other areas. I made my first product design improvement at the age of three (I will provide photographic proof). And I have been thinking about user experience throughout my life. I would like to share some stories with my friends in Slovakia that I hope will help them grow their careers, strengthen their community, and enhance their national presence on the international scene.
Transcript of A bigger view of UX doesn't need a bigger screen
Seeing the big UX picture(a broader view, not a bigger screen)
Eric Reiss@elreiss
Conversion MeetupNovember 6, 2014
Bratislava, Slovakia
I hope to dispell some myths:� UX is only something that happens on a screen� UX was invented in the ‘80s� UX can be accomplished by a team of one
I also want to:� Give you an actionable definition of UX� Provide tips that can help promote our
talents to the business community
My goals, your take -aways
(Eric, do your research. Ask questions.)
A story…
The Promise
“User experience will make you rich.”
Another question for you:
“Have we delivered on our promise?”
Excuses on both sides....
The current business mentality
Survival is more important than success
“This is not the time to take risks”
“There is safety in charismatic leaders”
The current UX environment
Which tool would you NOT want to have if you were b uilding a house?
Pick me! Pick me!
Webmaster WebmasterVisual designerCopywriter
DeveloperVisual designerInformation architectCopywriter
Front-end engineerFull-stack developerVisual designerUI designerInteraction designerContent strategistInformation architectContent providersSEO consultantSocial media guruProduct managerProject managerToken baby boomer
1995 1998 2000 2014
User Experience
IA SD CS IxD GD PM DEV KM SEO SM MKT IT
What does this mean for us asUX professionals ?
No single person can truly be a“UX Designer”
No single discipline can trulytake ownership of UX
Responsive design doesn’t just happen on a screen
Same tools. Same goals.Different environments.
(Eric, remember to talk abouthammers and water to wine)
Can we define UX in simple,understandable terms?
Can we embrace allthese disciplines without
taking ownership ?
Eric’s 1st Law of UX:
If a solution does not solve youruser’s problems, it will notsolve your company’s either.
So, let’s start by looking at a “ user ”
us·ernoun
1: a person who makes use of a thing;someone who uses or employs something
2: a person who uses something or someone selfishly or unethically
3: a person who takes drugs
� An ergonomic seat designed for one person� Optical lenses invented by Benjamin Franklin� Alcoholic mixture invented by Dr. Iain Marshall � Incandescent device invented by Thomas Edison� Fabric made on a loom invented by JM Jacquard� Rouge Royale (marble)� Baskerville Light (typography)� Domesticated mammal
(This is often how our clients look at their content)
When would you use... (simultaneously)
� Armchair� Bifocal eyeglasses� Manhattan Cocktail� Lightbulb� Wool jumper� Tabletop� Book� Cat
(This is an easier way to look at content)
When would you use... (in simpler terms)
Eyeglasses
Wool pullover
Lightbulb
Marble tabletop
Armchair
Book
Gus the Cat
Manhattan Cocktail
Sensory assistance
Warmth/comfort
Sensory assistance
Convenience/aethetics
Convenience/comfort
Education/information
Companionship
Chemical stimuli
The experience of a touchpointis always situational
What do your users need?
What are the scenarios ?
How many touchpoints are touched ?
UX design certainly exists...
...but are there truly UX designers ?
How can anyone truly be a “ UX Designer ”without controlling all the touchpoints?
Perhaps we needa more useful definition of UX!
ex·per·i·ence noun
1: having been affected by or learnedthrough observation or participation
2: the length of such participation
Eric’s 2nd Law of UX:
User experience is the sum ofa series of interactions betweenpeople, devices, and events.
Eric’s 3rd Law of UX:
UX design represents the consciousact of :• coordinating interactions
we can control• acknowledging interactions
we cannot control• reducing negative interactions
� Active (things we control)� Passive (things we don’t control)� Secondary (things that have indirect influence)
Three types of interaction
Active interaction
Active interaction
Active interaction
Passive interaction (partly)
Passive interaction
Secondary interaction
Secondary interaction
� Coordinating interactions that we can control� Acknowledging interactions beyond our control� Reducing negative interactions
UX involves all three interaction types
Coordinating interactions
Coordinating interactions
Coordinating interactions
Reducing negative interactions
Reducing negative interactions
Reducing negative interactions
Reducing negative interactions
Can influence
Cannot influence
Businesscritical
Screwit
Three more stories...
Small changes can make big differences
Ordinary people can change the world
Firmitas, utilitas, venustas
About creativity
So, where does that leave us?How do we get business to
understand the value we can provide?
Five things to consider if youwant to succeed in UX
Don’t speak geek
Don’t speak geek!
Don’t attack other disciplinesDon’t attack other disciplines!
Solve problems, don’t create them
Solve problems. Don’t create them.
Think beyond your own self-interest
Think beyond your own self-interest.
Think beyond the damned screen!
Ďakujem!
Eric Reiss can (usually) be found at:
The FatDUX Group ApSStrandøre 152100 CopenhagenDenmark
Office: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @[email protected]
