ASO Barcamp Talk 3: How is the arrival of PPC in Google Play going to shake things up?
A BarCamp talk on Social Search
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Brynn M. Evans UC San Diego http://brynnevans.com [email protected] Social Social Photo Credit: David Wild BarCampSD4 Nov 15, 2008
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This was a talk on social search that I gave at BarCamp San Diego 4 on Nov 15, 2008. It included a brief overview of my research on the role of social interactions in search, followed by a review of current \"social search\" engines. (Hint: I\'m interested in Friendfeed\'s model of social search above all others).
Transcript of A BarCamp talk on Social Search
Brynn M. EvansUC San Diego
http://[email protected]
Social SocialPhoto Credit: David Wild
BarCampSD4 Nov 15, 2008
Photo Credit: Image Source
Search is an extended process.
Search can be social.
The Study
The SurveyWe sought the context and purpose of the search experience.
The SurveyWe sought the context and purpose of the search experience.
The SurveyWe sought the context and purpose of the search experience.
BEFORE
DURING
AFTER
The SurveyWe sought the context and purpose of the search experience.
BEFORE
DURING
AFTER
• when did the episode occur?• what were you doing before the search?• did you talk with anyone prior to searching?
The SurveyWe sought the context and purpose of the search experience.
BEFORE
DURING
AFTER
• what steps did you take in your search?• did you interact with anyone?
• when did the episode occur?• what were you doing before the search?• did you talk with anyone prior to searching?
The SurveyWe sought the context and purpose of the search experience.
BEFORE
DURING
AFTER • what did you do immediately after?• did you share your results with anyone?
• when did the episode occur?• what were you doing before the search?• did you talk with anyone prior to searching?
• what steps did you take in your search?• did you interact with anyone?
Subject Sample• N = 150• Anonymous, English-speaking users• diverse backgrounds
9% Education9% Financial 7% Healthcare6% Govt. Agency6% Software6% Retail5% Research
Profession Employer
Universities (London, Illinois, Missouri, Northeastern)Liberty Mutual, Ernst & YoungChartOne Inc, Mid State Health Systems IRS, US Army, Navy, Air Force, Dept of CommerceOracle, EA GamesTarget, Circuit CityLexisNexis, GE Plastics
Subject Sample• N = 150• Anonymous, English-speaking users• diverse backgrounds
9% Education9% Financial 7% Healthcare6% Govt. Agency6% Software6% Retail5% Research
Profession Employer
Universities (London, Illinois, Missouri, Northeastern)Liberty Mutual, Ernst & YoungChartOne Inc, Mid State Health Systems IRS, US Army, Navy, Air Force, Dept of CommerceOracle, EA GamesTarget, Circuit CityLexisNexis, GE Plastics
$41.50http://bit.ly/mturk
Subject Sample• N = 150• Anonymous, English-speaking users• diverse backgrounds
9% Education9% Financial 7% Healthcare6% Govt. Agency6% Software6% Retail5% Research
Profession Employer
Universities (London, Illinois, Missouri, Northeastern)Liberty Mutual, Ernst & YoungChartOne Inc, Mid State Health Systems IRS, US Army, Navy, Air Force, Dept of CommerceOracle, EA GamesTarget, Circuit CityLexisNexis, GE Plastics
$41.50http://bit.ly/mturk
Subject Sample• N = 150• Anonymous, English-speaking users• diverse backgrounds
9% Education9% Financial 7% Healthcare6% Govt. Agency6% Software6% Retail5% Research
Profession Employer
Universities (London, Illinois, Missouri, Northeastern)Liberty Mutual, Ernst & YoungChartOne Inc, Mid State Health Systems IRS, US Army, Navy, Air Force, Dept of CommerceOracle, EA GamesTarget, Circuit CityLexisNexis, GE Plastics
$41.50http://bit.ly/mturk
Subject Sample• N = 150• Anonymous, English-speaking users• diverse backgrounds
9% Education9% Financial 7% Healthcare6% Govt. Agency6% Software6% Retail5% Research
Profession Employer
Universities (London, Illinois, Missouri, Northeastern)Liberty Mutual, Ernst & YoungChartOne Inc, Mid State Health Systems IRS, US Army, Navy, Air Force, Dept of CommerceOracle, EA GamesTarget, Circuit CityLexisNexis, GE Plastics
$41.50http://bit.ly/mturk
Subject Sample• N = 150• Anonymous, English-speaking users• diverse backgrounds
9% Education9% Financial 7% Healthcare6% Govt. Agency6% Software6% Retail5% Research
Profession Employer
Universities (London, Illinois, Missouri, Northeastern)Liberty Mutual, Ernst & YoungChartOne Inc, Mid State Health Systems IRS, US Army, Navy, Air Force, Dept of CommerceOracle, EA GamesTarget, Circuit CityLexisNexis, GE Plastics
$41.50http://bit.ly/mturk
self-motivated searchersexternally-motivated searchers
self-motivated searchersexternally-motivated searchers
specific request from a boss, customer, or client
self-motivated searchersexternally-motivated searchers
specific request from a boss, customer, or client
Photo Credit: tuexperto_com5
self-motivated searchers
self-initiated search for personal or work related information
externally-motivated searchers
specific request from a boss, customer, or client
Photo Credit: tuexperto_com5
self-motivated searchers
self-initiated search for personal or work related information
externally-motivated searchers
specific request from a boss, customer, or client
Photo Credit: Peter Voerman
Photo Credit: tuexperto_com5
self-motivatedexternally-motivated
Pre-search social interactions are prevalentAlmost half of our sample interacted with other prior to searching.
externally-motivated
70% 30%
self-motivatedexternally-motivated
Pre-search social interactions are prevalentAlmost half of our sample interacted with other prior to searching.
externally-motivated
70% 30%
self-motivatedexternally-motivated
Pre-search social interactions are prevalentAlmost half of our sample interacted with other prior to searching.
1. seek advice2. brainstorm3. collect search tips (e.g., keywords, URLs)
externally-motivated
externally-motivated
During-search social interactions are prevalent...for “informational” or “exploratory” searches = undefined information need
self-motivated
Photo Credit: Children at Risk Foundation
externally-motivated
During-search social interactions are prevalent...for “informational” or “exploratory” searches = undefined information need
self-motivated
externally-motivated
During-search social interactions are prevalent...for “informational” or “exploratory” searches = undefined information need
self-motivated
self-motivatedexternally-motivated
Post-search social interactions are prevalentOver half of users shared information with others
83% 48%
self-motivatedexternally-motivated
Post-search social interactions are prevalentOver half of users shared information with others
83% 48%
self-motivatedexternally-motivated
Post-search social interactions are prevalentOver half of users shared information with others
1. obligation2. thought others would be interested3. to get feedback
What is social search ?
accessing information through social resources
social search :
Social resources:• people
• online social networks
• discussion forums
• archived conversations
accessing information through social resources
social search :
Social resources:• people
• online social networks
• discussion forums
• archived conversations
accessing information through social resources
social search :
Social resources:• people
• online social networks
• discussion forums
• archived conversations
Interactions:• explicit or implicit
• co-located or remote
• synchronous or asynchronous
• online or offline
Many factors are involved in getting information from social resources.
Information
Photo Credit: Brian Talbot
PeoplePhoto Credit: David Wild
Information
Photo Credit: Brian Talbot
PeoplePhoto Credit: David Wild
Culture
Photo Credit:LuckyGun
Information
Photo Credit: Brian Talbot
PeoplePhoto Credit: David Wild
Culture
Photo Credit: Paata Vardanashvili
Information
Photo Credit: Brian Talbot
PeoplePhoto Credit: David Wild
Culture
Photo Credit: Paata Vardanashvili
TechnologyPhoto Credit: Generation X-Ray
Information
Photo Credit: Brian Talbot
Current state of social search?
Is social search a “people search” engine?
Is social search “people-powered” search?
Is social search wiki-edited search listings?
Is social search finding “the pulse of the web”?
Is social search outsourced question-answering?
Is social search search within your social network?
Short summary of my research:http://brynnevans.com/blog/2008/10/15/user-needs-during-social-search/http://asc-parc.blogspot.com/2008/10/user-needs-during-social-search.html
Link to the paper:http://brynnevans.com/papers/social-search-cscw08-preprint.pdf
Link to the (more academic) slides:http://www.slideshare.net/bmevans/towards-a-model-of-understanding-social-search-presentation/
Link to the Interactions Magazine article:http://interactions.acm.org/content/?p=1189
Thank you #barcampsd4!
