A ‘must read’ for the ophthalmic surgeon€¦ · June European Glaucoma Society CongressBerlin,...
Transcript of A ‘must read’ for the ophthalmic surgeon€¦ · June European Glaucoma Society CongressBerlin,...
EuroTimes
A ‘must read’ for the ophthalmic surgeon
EuroTimes is the leading news magazine for ophthalmic surgeons published in Europe.It is circulated to over 28,000 (20,330 European) ophthalmologists in over 120 countries.EuroTimes has built its circulation base over the last 12 years through direct interactionwith ophthalmologists and more recently through alliances with other European andInternational Societies which helps to strengthen and broaden the reach and content ofthe magazine.
Research shows EuroTimes
n is read more thoroughly
n more often
n by more readers than any other publication in its competitive set
n and it is reaching and being read by purchase decision makers
Results from the ASE 2007 EuroTimes Readership Study
With a focus on the practice of ophthalmology in Europe, EuroTimes meets the demandfor up-to-date timely coverage of scientific congresses and events worldwide. TheEuroTimes Editorial team is under the direction of Medical Editors, Jose Guell, Spain,Ioannis Pallikaris, Greece, Clive Pecker U.K., and Paul Rosen, U.K. In addition to our editors,EuroTimes works with leading ocular surgeons worldwide, creating an Editorial Board ofopinion leaders in the fields of cataract and refractive surgery, cornea, retina andglaucoma.
Medical Editors
José Güell SPAIN Ioannis Pallikaris GREECE Clive Peckar UK Paul Rosen UK
EuroTimes
International Editorial Board
Emanuel Rosen UK
(Chairman)Bill Aylward UK
Noel Alpins AUSTRALIA
Peter Barry IRELAND
Roberto BellucciITALY
Hiroko Bissen-MiyajimaJAPAN
Joseph ColinFRANCE
Jose Cunha-VazPORTUGAL
Alaa El DanasourySAUDI ARABIA
Oliver FindlAUSTRIA
I Howard FineUSA
Jack HolladayUSA
VikentiaKatsanevakiGREECE
Thomas KohnenGERMANY
AnastasiosKonstas GREECE
Dennis LamHONG KONG
Boris MalyuginRUSSIA
MargueriteMcDonald USA
Cyres MehtaINDIA
ThomasNeuhannGERMANY
Gisbert RichardGERMANY
RobertStegmann SOUTH AFRICA
Ulf SteneviSWEDEN
Emrullah TasindiTURKEY
Marie-JoseTassignonBELGIUM
Manfred TetzGERMANY
Carlo EnricoTraverso ITALY
RobertoZaldivarARGENTINA
EuroTimes
Circulation
EuroTimes is circulated to over 28,000 ophthalmologists in over 120 countries.
Source of EuroTimes subscriptions
n ESCRS Membership
n Delegates at ESCRS Annual Congresses
n National Society Membership Lists
n Requests from ophthalmologists
EuroTimes Regional circulation by geographical area (May 2007)
Total circulation: 28, 293
Advertisers can reacha target audience withregional distribution
Europe 20,330Africa &
the Middle East 2,689
Asia, Australia &
New Zealand 2,836
North America 1,751Central & South America 687
Audited Circulation
EuroTimes
EuroTimes Circulation Breakdown 2007
Total Circulation - 28,293
EUROPE
(Incl. Circulation Figures)
ARMENIA 28
AUSTRIA 243
AZERBAIJAN 13
BELARUS 16
BELGIUM 590
BOSNIA & HERZEGOVINA 39
BULGARIA 73
CROATIA 123
CYPRUS 77
CZECH REPUBLIC 860
DENMARK 447
ESTONIA 39
FAEROE IS 1
FINLAND 318
FRANCE 1,995
GEORGIA 15
GERMANY 1,897
GIBRALTAR 1
GREECE 1,811
HUNGARY 235
ICELAND 21
IRELAND 103
ITALY 2,624
LATVIA 43
LITHUANIA 34
LUXEMBOURG 16
MACEDONIA 14
MALTA 9
MOLDOVA 1
MONACO 1
NETHERLANDS 801
NORWAY 254
POLAND 411
PORTUGAL 1,193
PRAGUE 2
ROMANIA 289
RUSSIA 429
SERBIA & MONTENEGRO 119(Former Yugoslavia)
SLOVAK REPUBLIC 154
SLOVENIA 71
SPAIN 1,243
SWEDEN 995
SWITZERLAND 733
TURKEY 560
UKRAINE 68
UNITED KINGDOM 1,321
ASIA
BANGLADESH
CAMBODIA
CHINA
HONG KONG
INDIA
INDONESIA
KAZAKHSTAN
KYRGYZSTAN
MALAYSIA
NEPAL
NORTH KOREA
PAKISTAN
SINGAPORE
SOUTH KOREA
TAIWAN
THAILAND
UZBEKISTAN
VIETNAM
MIDDLE EAST
AFGHANISTAN
BAHRAIN
BRUNEI
GEORGIA
IRAN
IRAQ
ISRAEL
JORDAN
KUWAIT
LEBANON
OMAN
QATAR
SAUDI ARABIA
SYRIA
UNITED ARAB EMIRATES
YEMEN
AFRICA
ALGERIA
EGYPT
ETHIOPIA
KENYA
LIBYA
MALAWI
MOROCCO
MOZAMBIQUE
NAMIBIA
NIGERIA
SEYCHELLES
SOUTH AFRICA
SUDAN
TANZANIA
TUNISIA
ZIMBABWE
AMERICAS
ARGENTINA
ARUBA
BARBADOS
BERMUDA
BOLIVIA
BRAZIL
CANADA
CHILE
COLOMBIA
COSTA RICA
CUBA
DOMINICAN REPUBLIC
ECUADOR
EL SALVADOR
GUATEMALA
MARTINIQUE
MEXICO
NETHERLAND ANTILLES
PANAMA
PARAGUAY
PERU
PHILIPPINES
PUERTO RICO
SRI LANKA
ST LUCIA
SURINAME
URUGUAY
USA
AUSTRALIA & OCEANIA
AUSTRALIA
NEWZEALAND
TAHITI
5,000 Chinese Edition
7,000 Indian Edition
Circulation of Regional Publications
EuroTimes
Bonus Distribution
EuroTimes will be distributed at the following meetings in 2008
Issue forDistribution Meeting Dates
Dec 07 / Jan 08 AIOIS – All India Society of Ophthalmology Bangalore, India 31 Jan - 3 Feb
Indian Edition
February 12th ESCRS Winter Refractive Meeting Barcelona, Spain 8 -10 February
March ISOPT Budapest, Hungary 28 March - 2 April
April ASCRS/ASOA Chicago, Illinois 12 - 16 April
ARVO Ft. Lauderdale, Florida 27 April - 1 May
May SFO/SAFIR Paris, France 10 - 14 May
EURETINA Vienna, Austria 22 - 25 May
June European Glaucoma Society Congress Berlin, Germany 1 - 6 June
DOC – German Ophthalmic Surgeons Nuremberg, Germany 12 - 15 June
June Issue and May Chinese Language Issue
WOC – World Ophthalmology Congress Hong Kong 28 June - 2 July
September XXVI ESCRS Congress Berlin, Germany 13 - 17 September
DOG – German Society of Ophthalmology Berlin, Germany 18 - 21 September
UKISCRS Harrogate, UK 27 - 28 September
EVER – European Association for Vision & Eye Research 1 - 4 OctoberPortoroz, Slovenia
November AAO Atlanta, Georgia 8 - 11 November
EuroTimes
Editorial Calendar
EuroTimes is published in Europe, focuses on European Ophthalmology, and iswritten by European journalists. EuroTimes covers the entire field ofophthalmology, providing timely updates from Congresses, interviews withnewsmakers and opinion leaders, and features on science, books, the internet,legal and EU issues.
Editorial Calendar 2008
January Phaco Technology
February Back to the Surface
March Ocular Surface Disease
April Refractive Cataract Surgery
May Medical Therapies for AMD
June Non-penetrating Glaucoma Surgery
October Hyperopia
November Evidence-based Ophthalmology?
December Ocular Trauma
Advertising Rates
Closing Dates
Full 1/2 Page 1/4 PageFrequency Page Full Page 3/4 Page Island 1/2 Page 1/3 Page Island 1/4 Page
Spread Spread Spread
1 12,200 7,750 6,000 7,500 4,800 4,000 4,600 3,500
6 11,956 7,595 5,880 7,350 4,704 3,920 4,508 3,430
12 11,712 7,440 5,760 7,200 4,608 3,840 4,416 3,360
18 11,468 7,285 5,640 7,050 4,512 3,760 4,324 3,290
24 11,224 7,130 5,520 6,900 4,416 3,680 4,232 3,220
36 10,980 6,975 5,400 6,750 4,320 3,600 4,140 3,150
48 10,736 6,820 5,280 6,600 4,224 3,520 4,048 3,080
n All prices quoted are in euro n Effective 2008
Agency Commission
10% commission on full rates.
Inserts
Advertiser supplied inserts from 2 to 4 pages are accepted. A paper and
insert sample must be submitted to the publisher for approval. Quotes
available from advertising office on custom printed inserts.
Cost of Inserts
2 page – 2 x rate for 1/2 page island adverts
plus E1,255.00
4 page – 4 x rate for 1/2 page island adverts
plus E1,255.00
Business Reply Cards
Price on application
Premium Positions
Inside Front Cover:Earned B&W rate plus 25%
Inside Back Cover:Earned B&W rate plus 15%
Outside Back Cover:Earned B&W rate plus 40%
Colour Charges
EuroTimes is printed in fullcolour and does not offer ablack and white rate.
Space Booking Artwork
January 15th Nov 2007 1st Dec 2007
February 15th December 2007 1st January 2008
March 15th January 2008 1st February 2008
April 15th February 2008 1st March 2008
May 15th March 2008 1st April 2008
June 15th April 2008 1st May 2008
Space Booking Artwork
July 15th May 2008 1st June 2008
August 15th June 2008 1st July 2008
September 15th July 2008 1st August 2008
October 15th August 2008 1st September 2008
November 15th September 2008 1st October 2008
December 15th October 2008 1st November 2008
EuroTimes
EuroTimes
Reprints
Clinical reports on your products or pharmaceuticals appearing in EuroTimes can begiven a longer life as branded reprints. To minimise shipping costs, EuroTimes will designand produce reprints as high resolution .pdfs. You can print as many copies as you needas often as you need. Costs depend on the number of pages and illustrations included.Call or email the ESCRS office for a quote.
Mechanicals
n EuroTimes is a full colour production throughout.
n We accept four-colour process ads (CMYK), or B/W.
n You must provide a valid colour proof with the ad, if you do not provide us with a valid proof, we cannot be
responsible for any inconsistencies.
n We can accept ads on CD, by Email or from FTP sites, provided the files are high resolution PDFs only.
n All fonts must be embedded.
n Allow 5mm for all sides that bleed (Full page ads only)
If we detect an error with your PDF before going to press (usually non-embedded fonts), we will make every reasonable effort to contact you
so that you may correct and resubmit your PDF before publication. However, if we have to use the failed PDF you have provided, we will
render, save and use it as an .EPS or .TIFF file. This process may result in some loss of quality for which the Publisher accepts no responsibility.
Full pg270 x 320mm+5mm bleed
Full pg Spread540 x 320mm+5mm bleed
1/2 pg Island Spread300 x 230mm
1/4 pg Island Spread310 x 95mm
1/2 pgvertical
140 x 230mm
1/3 pg95 x 210mm
1/4 pgvertical
95 x 140mm
1/4 pghorizontal
strip250 x 50mm
1/4 pgvertical
strip45 x 295mm
1/4 pghorizontal150 x 95mm
1/2 pghorizontal250 x 140mm
3/4 pghorizontal250 x 210mm
Sizes stated are actual size of ads to be supplied.
EuroTimes
Regional Editions
To address the specific cultural and language needs of many of our readers, EuroTimeslaunched three regional editions.
EuroTimes - Indian Edition
EuroTimes, India will be published quarterly in 2008. Aimed at the Indianophthalmologist, editorial content is chosen by our Medical Editor, Cyres Mehta ofMumbai. Content is 80% original EuroTimes and 20% content developed in India or frompresentations of Indian ophthalmologists at world Congresses.
Circulation: 7,000 ophthalmologists
Editorial Board: Cyres Mehta MUMBAI - Editor, Indian Edition
Amar Agarwal CHENNAI, Ashok Garg HISAR, S. Natarajan MUMBAI, Mohan Rajan CHENNAI,
Keiki Mehta MUMBAI, Mahipal Sachder NEW DELHI
Rates
n All prices quoted are in e
n Rates are for full colour adsFrequency Full page 1/2 page 1/4 page
horz & vert horz & vert
1 2,000 1,000 500
6 1,800 800 400
12 1,500 600 300
24 1,300 500 200
EuroTimes
Regional Editions
EuroTimes - Chinese Language
Launched at the APAO in Singapore in June 2006,Chinese language EuroTimes will be publishedquarterly in 2008. Content is drawn fromEuroTimes and podium presentations by Chineseophthalmologists
Circulation: 5,000 ophthalmologists
Rates
EuroTimes - Russian Language
Russian language EuroTimes is currentlyavailable in an online format. Edited by BorisMalyugin of Moscow selected articles aretranslated, edited and updated monthly atwww.eurotimesrussian.org
RatesBanner e400Right hand box e250
n All prices quoted are in euro n Rates are for full colour ads
Frequency Full page 1/2 page 1/4 pagehorz & vert horz & vert
1 1,500 600 350
4 1,300 525 300
8 1,150 450 250
12 1,000 375 200
EuroTimes
ET Today
ET Today is the daily newspaper, published by EuroTimes, on-site at ophthalmicconferences and exhibitions. Packed with news and photos of the day’s events, ET Todayprovides Industry the opportunity to promote sponsored Symposia and draw delegatesto their booth. Dailies are hand delivered to Congress delegates each morning.
Multiple Booking Reductions4 - 6 advertisements = 5% reduction7 - 9 advertisements = 10% reduction10+ advertisemtents = 15% reduction
Please email:
Caroline Anderson - Marketing [email protected]
ET Today will be appearing at the following Congresses in 2008
12th ESCRS Winter Refractive Surgery Meeting Barcelona, Spain
8th EURETINA Congress Vienna, Austria
World Ophthalmology Congress Hong Kong
XXVI Congress of the ESCRS Berlin, Germany
Advertising & sponsorship:Costs on application.
EuroTimes
ET Today Mechanicals
n ET Today is a full colour production throughout.
n We accept four colour process ads, (CMYK) or B/W.
n You must provide a valid colour proof with the ad, if you do not provide us with a valid proof, we cannot be
responsible for any inconsistencies.
n We can accept ads on CD, by Email or from FTP sites, provided the files are high resolution PDFs only.
n All fonts must be embedded.
n Allow 5mm for all sides that bleed (Full page ads only)
If we detect an error with your PDF before going to press (usually non-embedded fonts), we will make every reasonable effort to contact
you so that you may correct and resubmit your PDF before publication. However, if we have to use the failed PDF you have provided, we will
render, save and use it as an .EPS or .TIFF file. This process may result in some loss of quality for which the Publisher accepts no
responsibility.
OBC A3 / full page
297 x 420mm+5mm bleed
OBC A4210 x 297mm+5mm bleed
1/2 pghorizontal265 x 190mm
1/4 pgvertical
175 x 190mm
EuroTimes
High Impact Advertising
EuroTimes offers a variety of high impact advertising opportunities. These
options allow the advertiser to ‘raise the bar’ in putting their products or
messages to the reader.
Bellybands
Bellybands wrap around the publication, are the first message the reader seesand must be removed to get to the actual publication making it impossible forthe reader to ignore your message.
Bellybands are available in three sizes:
80mm h x 545mm w @ €10,000 per issue
100mm h x 545mm w @ €11,000 per issue
120mm h x 545mm w @ €12,000 per issue
French Door Cover
The front cover is the most visible page of a magazine and it is designed toattract the readers attention. A full or half French door cover lets you takeadvantage of the front covers powerful impact. The overlap on the front coverdraws the readers curiosity, insisting that it be opened to reveal youradvertisement.
French Door Cover Full Run €18,000
Half French Door Full Run €14,000
Please note that the full cover will be the size of a two page spread and the halfcover a full page.
EuroTimes
Gate Fold (Inside Front Cover)
Three pages of advertising available at the very front of the magazine. Use the full pageinside front cover as a teaser and open up to your full message in a spread.
Gate Fold Full Run €15,000
Polybag Print
Be the first message the ophthalmologists reads as they receive their copy of EuroTimes.Advertise to 28,000 Ophthalmologists with a customised poly bag wrap that will guaranteeyour message is seen by every reader.
Poly Bag Print Full Run €8,000
EuroTimes Postcard Attachments
Get noticed! Postcards attached to the front cover or a page in the magazine get attentionfrom readers. Ideal opportunity to attract people to your booth at a congress or advertise agiveaway.
Postcard Attachment Full Run Front Cover €9,000
Postcard Attachment Full Run Inside Page €6,000
EuroTimes
Enduring Materials
Every Symposia and special event requires meticulous planning. A programme isdeveloped and speakers recruited to communicate the unique message of yourcompany’s product to the audience in the lecture hall.
Enduring materials provide industry with an opportunity to expand the audience fortheir educational activities beyond the scope of meetings and Congresses.
Supplements
EuroTimes has vast experience indeveloping supplements andadjunct educational materials fordistribution with the magazine andonline availability.
EuroTimes journalists, with manyyears of experience writing in thefield of ophthalmology, canprepare supplements frommaterial presented at Congresses,sponsored Symposia, orroundtable discussions. In addition,EuroTimes can organise turnkeystand alone sessions and roundtables, helping companies with the logistics andmanagement of the event.
Communication in English is still a major issue in Europe and in other parts of the world.In order to address these language and cultural differences, printed supplements can betranslated into selected European languages and be distributed by country or region.
Please note that it is ESCRS policy that all enduring materials arising from EuroTimesSatellite Education Programme symposia must be produced in conjunction with EuroTimes.
EuroTimes
CD-ROMs / DVDs
CD-ROMs and DVDs are especially useful for communicating Symposia in their entiretyto a wider audience. This gives users the opportunity to relive the conference experienceat their own pace and to review the complete PowerPoint presentations on their owncomputers. This method of documenting Symposia is very useful for ophthalmologistswho do not have English as their first language.
EuroTimes
EuroTimes Satellite Education Programme
EuroTimes together with ESCRS have over 15 years experience organising medicalcongresses and related events. EuroTimes can provide a turn-key solution for yourSatellite Symposium and Special Event requirements. The goal of this programme is towork with Industry to communicate their message while providing high quality medicaleducation to delegates under the ESCRS/EuroTimes brand.
Our services range from conceptualisation, through theme and branding, Audio Visual set-up and management, pre-registration, onsite-registration and complete eventlogistics.
ESCRS Media through its publications and website will be responsible for the completemarketing plan, advertising and promotion of your event.
EuroTimes
Satellite Meeting Costs Include:
n Venue rental
n Online promotion and registration from ESCRS website
n Advertisements in EuroTimes
n Audio visual
n Onsite signage and registration facilities
n Programme information handout
n CME evaluation forms
n Lists of attendees with names and address details
n Opportunities for follow-up publications in EuroTimes
EuroTimes Satellite Education Programmes will be available at the following Congresses in 2008:
12th ESCRS Winter Refractive Surgery Meeting Barcelona, Spain
8th EURETINA Congress Vienna, Austria
World Ophthalmology Congress Hong Kong
XXVI Congress of the ESCRS Berlin, Germany
EuroTimes
www.eurotimes.org
In order to make EuroTimes accessible toall ophthalmologists worldwide at theclick of a button, all EuroTimes magazinesare available for viewing online.
Redesigned in 2007, all articles can bedownloaded in PDF format for easy accessand sharing with colleagues. Supplementsare available online with the issue inwhich they appeared and are archived forone year. EuroTimes articles are archivedas PDFs from 2001.
Online Advertising Rates:
Banner Adverts €750 per month
Right Side Box €500 per month
E-Times
E-Times is launching early in 2008 and will be sent via email to all subscribers who opt infrom our website.
E-Times will highlight top stories and interviews contained within the upcoming issue ofEuroTimes, with links to previewed articles as a teaser for the upcoming issue.