TURNING YOURBRAND

A 3 S T E P G U I D E T O

Into An Award Winning Entertainment Studio

STEP 1 - DEVLOPMENT

Story as a Moviethat is Being Written

& Cast.

Think of a Brand

1

2Clearly identify

the brand story youwant to tell.

landscape to assess bestway to frame your story

amidst current conditions.

3Analyze the cultural

4Collaborate with leaders

at various levels to shape storyand identify desired business

outcomes.

narrative that captures thecore story and works to

identify who your brand is, asmuch as what it does in ways

that bridge from mere productor service to emotional

experience

5Develop one guiding brand

of characters bestsuited for yourprogramming.

6Select cast

engagement on topicbefore you begin to

assess impact.

7Assess current market

STEP 2 - PRODUCTION

THINK of Your Content

Platform As YourMovie Set

1

partner to develop content strategyand content products that will bestconvey your story, and be able tobe absorbed and shared by and

with key target audiences.

COLLABORATE WITH CREATIVE

2

Translate content ideas thatframe the brand narrative, story

and elicit a call to action intoprogramming that doesn’t just

inform, but seeks to also DELIGHT AND ENTERTAIN

3

4 platform model,one campaignstrategy, upon which to display

content and offer uniquedestination experience and offeropportunities for engagement.

CREATE CONTENT

5DEVELOP CONTENT

vehicles based off of coreprogramming that can becustomized by distribution

channel (i.e. Internet,Facebook, Twitter etc.)

CAST TO ENSURE EFFECTIVE MESSAGE

Work with your

delivery that both informs aswell as adds an authentic

layer of humanity to everySTORY.

6

STEP 3DISTRIBUTION

IMAGINE All The Ways InWhich You Can SellTickets to Your Show.

1

WHO YOU WANTIdentify

to reach and assesswhere they reside inthe digital world

2

DEVELOPCONTENTdistribution strategy designed toconnect with key audiences wherethey live, work and play in seamless

ways that drive engagement.

3

CUSTOMWORK TO DEVELOP

strategies that involvetraditional and social media,

as well as content andsyndication Partnerships.

4

CUSTOMIZEDDEVELOP

plans that have specificcalls to action, encouragesharing, and also have

the ability to beglobalized.

5

BUILDIn Metric/Analytic Systemthat can be used both in realtime to assess how content isbeing received and tweak

Accordingly.

6

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