a 2018 Catalog - Espoma Dealerespomadealer.com/wp-content/uploads/2017/07/2018_Catalog.pdf · |...

SIN CE 1929

2018 Catalog

WHAT SETS US APART| Largest manufacturer and marketer of organic plant foods| Most extensive selection of natural & organic gardening products| Over 88 years of experience in natural organics| Supported by over 80% of Nursery Retailer Top 100 IGC’s| Vendor of the Year by LGMDA, ECGC, GCA, Arett Sales & BFG | Award-winning, attractive & weatherproof packaging that sells itself| State of the art manufacturing facility that ensures fast turnaround & accurate deliveries| Dedicated sales team that works over 12,000 hours per year supporting IGC’s

Solar power provides Espoma with a clean and renewable energy source for its entire operation. This reduces greenhouse gas emissions and dependence on foreign fossil fuel energy sources.

Every Plant Food is Made from Solar Energy.

1-800-634-0603 | www.espoma.com Follow us on:

ABOUT USSince 1929, The Espoma Company has been the pioneer in natural gardening solutions. Throughout this time, almost everything that could change has changed. But through four generations of family ownership and management, the core principle that has guided us has remained the same: Develop the finest, most effective natural and organic products that work in harmony with nature to grow beautiful lawns & gardens, preserve natural resources, and make a greener world for future generations.

New Espoma Organic Controls

iN Natural OrgaNiCsover 88 years

espoma for

SIN CE 1929

for organic gardeningRebranded to Cross Sell with Plant Foods & Potting Mixes

Espoma since 1929

NEW

| Three garden products in one| Multi-purpose fungicide,

insecticide & miticide| For roses, flowers, shrubs,

fruits & vegetables| In 24 oz. RTU bottle – 6/cs

Neem Oil 3n1

NEW

Copper Soap| Dormant & growing season

liquid copper fungicide | For roses, fruits & vegetables| Use for early & late blight on tomatoes | In 24 oz. RTU bottle – 6/cs

Insect Soap

NEW

| Multi-purpose insect killer

| For use on vegetables, flowers, fruits & houseplants

| Spray & harvest the same day| In 24 oz. RTU bottle – 6/cs

Insect Control

NEW

| Contains pyrethrins & canola oil| Kills insect eggs, larvae & adult| Use on flowers, shrubs, fruits &

vegetables| In 24 oz. RTU bottle – 6/cs

Easy Dose Cap – No Measure. No Mess.

liQuiD PlaNt FOODs

| Promotes rapid root growth| Encourages deep green foliage| In 24 oz. concentrate – 6/cs

Grow! 2-2-2 All PURPOSE PlAnT FOOd

| Helps plants establish fast| Promotes rapid root growth| In 24 oz. concentrate – 6/cs

Start! 1-2-2STARTER PlAnT FOOd

| Stimulates abundant fruit| Promotes & prolongs flowering| In 24 oz. concentrate – 6/cs

Bloom! 1-3-1SUPER BlOSSOM BOOSTER

3 Feeds Plants Instantly3 Indoor & Outdoor Plants3 For Organic Gardening3 Natural Proteins & Beneficial Microbes

| Promotes growth & greening| Promotes rapid root growth| In 24 oz. concentrate – 6/cs

Fish! 2-3-0 FISH FERTIlIZER

Easy Dose Cap – No Measure. No Mess.


FliP it Fill it FEED it

FLIP IT OPEN! Flip open the Easy Dose lid

FILL YOUR CAN! Fill a watering can.

Add the perfect dose

FEED & GO! No measuring.

No mess.

Indoor Display3 Free Standing3 Pre-Packaged3 12 ea/sku

Easy dose Auto fill cap

3 For Organic Gardening ▪ 3 Beautiful Shrink Sleeves3 Easy Dose Technology 3 Pre-Packaged Display

| For a natural looking shine| Reduces water loss| In 12 oz. RTU spray bottle

Shine! lEAF POlISH

| Promotes growth & flowers| For indoor plants| In 8 oz. concentrate

Cactus! 1-2-2 SUCCUlEnT PlAnT FOOd

| Promotes flowering| For indoor plants| In 8 oz. concentrate

Violet! 1-3-1 AFRICAn VIOlET FOOd

| Promotes flowering| For indoor plants| In 8 oz. concentrate

Orchid! 1-3-1 BlOOM BOOSTER

| Kills Aphids & Mealy Bugs| For indoor plants| In 12 oz. RTU spray bottle

Insect! InSECT SPRAy

| Promotes growth & greening| For indoor plants| In 8 oz. concentrate

Indoor! 2-2-2 HOUSEPlAnT FOOd

iNDOOr PlaNt CarE

3 100% Natural & Organic Approved

3 Safe for People, Pets and the Environment

3 Enhanced with Bio-tone®

Beneficial Microbes

3 Long Lasting - Won’t Burn or Leach Away

| The ‘Original’ acid loving plant food| Contains Elemental Sulfur | Slide to close on small bags | In 4, 8, 18, 36 & 50 lb. bags

& 5 oz. packets| In 4 & 8 lb. display bins

Holly-tone® 4-3-4

Rose-tone® 4-3-2| An all natural, all purpose premium blend

| Excellent starter plant food

| In 4, 8, 18, 36 & 50 lb. bags

| In 4 & 8 lb. display bins

Plant-tone® 5-3-3 Bulb-tone® 3-5-3| Perfect for all bulbs: tulips,

daffodils, crocus & hyacinths| Rich in bone meal & other

natural organics| Provides complete,

balanced feeding

| I n 4 lb. & 18 lb. bags

| Turns yellow to green naturally

| Will not stain concrete surfaces

| In 5 & 18 lb. bags

Iron-tone® 2-1-3| For all palm and hibiscus

| Formulated from university recommendations


Palm-tone® 4-1-5| Specially formulated to

produce abundant and flavorful citrus fruit

| Based on university recommendations

| In 4, 8 & 18 lb. bags

| In 4 lb. display bin (90 ct.)

Citrus-tone® 5-2-6| For planting and feeding

shade, fruit and ornamental trees

| A complex blend of natural organics

| Helps in the development of the entire tree

| In 4, 18, & 36 lb. bags

Tree-tone® 6-3-2Garden-tone®

3-4-4| Originally developed for

professional gardeners | Provides safe, continuous

feeding for all vegetables

| In 1.5, 4, 8, 18 & 36 lb. bags


| Formulated to feed annuals and perennials

| Low in nitrogen and richin potash

| Promotes and prolongs abundant blooms

| In 5 oz., 4, 18 & 50 lb. bags

| In 4 lb. display bin (90 ct.)

Flower-tone® 3-4-5| Preferred by professional

rosarians| Provides a safe, long-lasting

reservoir of nutrients| The safe way to prize

winning blooms

| In 4, 8 & 18 lb. bags


| Helps prevent blossom end rot| Specially formulated to

produce consistently plump, juicy tomatoes

| In 4, 8 & 18 lb. bags


Tomato-tone® 3-4-6

With and without Bio-tone ~ Bigger blooms and plant growth.

Bio-tone® Starter PlUS 4-3-3| Bio-active plant food with beneficial

bacteria, humates, plus Mycorrhizae| For enhanced root development| All natural organic| In 4, 8, 18 & 25 lb. bags & 5 oz. packets| In 4 & 8 lb. display bins

For over 65 years, the Espoma Tones have defined the naturally beautiful garden. The Tone products are made from complex blends of the finest natural & organic ingredients. No sludges or fillers are ever used. They are enhanced with our Bio-tone

® beneficial microbes to help plants establish fast, develop deeper roots, and have superior blooms. And because every ounce of product is made in our state of the art manufacturing facility, consistency and quality are guaranteed.

| Contains Elemental Sulfur | Better blooms & foliage| Slide to close bags | In 4 & 8 lb. bags

Azalea-tone® 4-3-4

CrOSS SEll wiTh ThESE aCiD lOvinG PlanTS

AndromedaAzaleaBayberryBlueberryCamelliaDogwoodEvergreens

HemlockHollyHydrangeaJuniperMountain LaurelMagnoliaOak

PachysandraPierisPineRaspberryRhododendronSpruceStrawberry

Category LeaderHOllY-tONE


the tone Family

NEW

| Provides organic Nitrogen

| Adds organic matter to soils

| In 4 qt. bags

Organic Earthworm Castings| Enhanced with Myco-tone®

| In 8 qt. & 16 qt. bags

Organic Seed Starter Mix| Enhanced with Myco-tone®

| In 4 qt. bags

Organic Cactus Mix| Improves aeration and

moisture retention

| In 4 qt. bags

Organic African Violet Mix

| Improves drainage & aeration

| In 4 qt. bags

Organic Orchid Mix| All natural Sphagnum Peat Moss

| In 8 qt. bags

Organic Peat Moss| All natural – 100% pure

| In 8 qt. & 1 cu. ft. bags

Organic Perlite| All natural – 100% pure

| In 8 qt. & 1 cu. ft. bags

Organic Vermiculite

Myco-tone® is a proprietary blend of 11 different strains of Mycor-rhizae, which are naturally occurring fungi that have been shown to enhance plant growth and reduce the amount of watering required. Myco-tone® fungi work with the plant’s root system to open up more channels for the plant to take water and nutrients from the growing mix. The result is a larger, more robust plant with more blooms.

With and without Myco-tone® promotes bigger roots, blooms and plant growth

the Myco-tone® Advantage | Enhanced with Myco-tone®

| Fortified with Worm Castings

| For in-ground plantings

| In 1 cu. ft. bags

Organic Vegetable & Flower Garden Soil

Organic All-Purpose Garden Soil| Enhanced with Myco-tone®


| For in-ground plantings

| In 1 cu. ft. bags

Dealers can finally get a high quality line of soil products that are organic approved, beautifully packaged, and enhanced with mycorrhizae and worm castings. This line includes hard to find products and sizes along with a variety of ways to purchase so you can manage your inventory.

Espoma OrganicsOil MiXEs

MYCO-TONEFOR STRONGER ROOTS

ENRICHED WITH

®

| Enhanced with Coir

| Contains Myco-tone®

and Worm Castings

| In 8 qt., 1 & 2 cu. ft. bags

Organic Moisture Mix| Enhanced with Myco-tone®


| In 4, 8, 16 qt., 1 & 2 cu. ft. bags

Organic Potting Mix


Espoma organic soil mixes

lawn care & support

S IN CE

1929

Espoma Organic® lawn Starter| First & only Organic Lawn Starter!

| High Phosphate formula (3-6-3)

| Enhanced with Bio-tone® microbes

| Granulated for easy spreading

| 7.25 lbs. covers up to 600 sq. ft.

| 36 lbs. covers up to 3,000 sq. ft.

Additional $5 bonus rebate with purchase of Lightning Lime

Spring lawn Booster| Made from Feather Meal,

Poultry Manure & Gypsum

| Fortified with extra Calcium

| 8-0-0 formulation – 30 lbs.

| Covers up to 5,000 sq. ft.

All Season lawn Food| Made from Feather Meal &

Poultry Manure

| Contains Bio-tone® microbes


| 28 lb. bag covers up to 5,000 sq. ft.

| 14 lb. bag covers up to 2,500 sq. ft.

Summer Revitalizer| Made from Feather Meal,

Poultry Manure, Iron Oxide & Elemental Sulfur

| Contains Bio-tone® microbes

| Contains 2% non-staining Iron



Fall Winterizer| Made from Feather Meal,

Poultry Manure & Sulfate of Potash

| Extra Potash for next year’s Spring greening



SIZES2

AVAILABLE Espoma lawn Food| 15-0-5 formulation

| Enhanced with Bio-tone® microbes

| Contains non-staining iron

| Granulated mix for less dust


| 40 lb. bag covers 12,000 sq. ft.

Espoma Organic® Weed Preventer| Prevents dandelions, crabgrass

& other common weeds

| Provides long lasting greeningthat won’t burn

| Children and pets can play onlawn immediately after application

| Made from 100% pure, granulated corn gluten meal

| 9-0-0 formulation

| Apply 2x a year: Early Spring & Fall

| 6 lbs. covers up to 300 sq. ft.


*Artwork subject to change

Your customers will thank you for finally having an affordable, chemical-free lawn

program that can be used where kids and pets play. Each product is specially for-

mulated to optimize the health of a lawn, and will provide 2.5x more slow release

nitrogen (SRN) than a conventional lawn program. And with up to 3x more profit

than the leading brand, you can’t afford not to offer this program.

3 5k sq. ft. for $100 3 3x More Profit 3 2.5x More SRN

3 Use where kids and pets play

Espoma Organic® lightning lime™

| 5X the coverage of regular pelletized limestone

| Adjusts pH fast (just 6-8 weeks)

| Dust free formula

| Approved for organic gardening


LaWN proGramEspoma Organic

*Do not use Weed Preventer when seeding.

OFFEr CuStOmErS a SaFE PaWS LaWN!Hold a SAFE PAWS event.

*Certified Dealers – ask for the program kit & materials.

GuiDE to A SAfE PAWS LAWN

FPO


CONVENtiONal PlaNt FOODsOrgaNiC PlaNt FOODs

| An agricultural grade,all purpose plant food

| Helps plants quickly absorb major nutrients

| Less Nitrogen & Potassium than 10-10-10

| In 6.75 lb. bags

Garden Food 5-10-5

| An enriched source of Potassium

| Promotes plant vigor and disease resistance in all flowering plants, shrubs, trees, & vegetables.

| In 6 lb. bags

Potash 0-0-60

| An enriched source of Nitrogen fertilizer

| Promotes green color & rapid growth

| In 4 lb. bags

Urea 45-0-0

| A general purpose garden food that provides the three major nutrients in equal amounts

| Promotes vigorous growth in all flowering plants and vegetables

| In 6.75 lb. bags

Garden Food 10-10-10

| An enriched source of Phosphorus

| Helps root growth, fruit & flower formation

| Granular for easy application

| In 6.5 lb. bags

Triple Phosphate 0-45-0

| Turns hydrangeas pink

| Adjusts the pH of excessively acidic soils

| Pelletized for easy application

| Much safer than hydrated lime

| In 6.75 lb. bags

Garden lime| Turns hydrangeas blue

| Lowers the pH of soils & allows acid loving plants to achieve optimum growth

| Long-lasting, highly-effective

| Safe & non-toxic


Soil Acidifier

BLUE

TURNS

HYDRANGEAS

PINK

TURNS

HYDRANGEAS

Perfect Plants Start with Perfect Soil

all natural soil conditioner

Soil Perfector® | All natural soil conditioner | Permanently improves

clay & sandy soils| Add to all potting mixes

& soils| Prevents compaction

& promotes root growth| One time application

Won’t break down| In 30 lb. bags

| All Natural & Organic

| Enhances growth & blooming

| Apply directly to soils or make Alfalfa tea fertilizer

| In 3 lb. bags

Alfalfa Meal

| All natural Poultry Manure| Dehydrated and granulated for easy application| Approved for organic gardening| In 3.75 & 25 lb. bags

Chicken Manure 3-2-3

For More Growth & Bigger Blooms

all natural and organic

| Safe source of organic Nitrogen

| Naturally produces more vigorous plants with richer, greener leaves

| A time proven remedy for sickly plants


Blood Meal 12-0-0| All natural source of organic

Phosphorus & Nitrogen

| Domestic Bone Meal is 100% pure, with no additives or fillers

| For bulbs and all perennials at planting time

| In 4, 10 & 24 lb. bags

Bone Meal 4-12-0| All Natural & Organic

| Use in gardens & containers

| In 1.25 lb. bags

Bat Guano 10-3-1

| A mined mineral, rich in the soil conditioning element Glauconite

| Rich in trace elements

| In 7.5 & 36 lb. bags

Greensand 0-0-0.1


| Loosens heavy clay soils

| Helps cure turf burns from ice-melters and pets


Garden Gypsum

| Unique processing makes it very easy to use

| An excellent, 100% organic plant food for use on trees & shrubs

| In 3.5 lb. bags

Cottonseed Meal 6-2-1

| All natural


| Contains 3% available & 24% total Phosphate

| In 7.25 & 28 lb. bags

Rock Phosphate 0-3-0

| Unique, 100% bio-organic mix

| Includes heat active microbes, used to speed the decomposition of difficult materials

| In 4 lb. bags

Compost Starter

| Brown seaweed, harvested from cold waters then processed at low temperatures and dried

| An excellent soil conditioner & a rich source of minerals

| In 4 lb. bags

Kelp Meal 1-0-2


FACEBOOK

42,993,074Impressions & counting

405,500 Video views

174% More likes

displays & Merchandising

3 Weather-Resistant Signs3 Gondola Channel Strips3 Off-Shelf Displays3 Banners

Perfect sales start with

*Artwork is subject to change

Marketing support

3 Online Video Training for Staff

3 Access to Training 24/7

3 Trained Associates Sell More

3 Priority Listing at www.espoma.com

3 Certified Apparel & POP

After viewing the online videos and passing their test, the “Espoma Diploma” that our staff received, represented real accomplishment. It definitely boost-ed their confidence in recommending products and providing solutions for our customers. Naturally, this resulted in increased sales of Espoma prod-ucts, but it also supplemented and reinforced product knowledge in related categories. The online learning process was very intuitive, and the presenta-tion of information was manageable for new staff members as well as our veterans. This certification program is definitely worthwhile.Steve Mostardi - Mostardi Nursery

Displays & merchandising

CALL US TO FIND OUT HOW YOU CAN GET STArTED TODAY:

1-800-634-0603

ADVErTISINGMagazine ads including: Fine Gardening, Michigan Gardener, Northern Gardener, Kansas City Gardener, Gateway Gardener, State by State Gardening

GArDEN rADIORadio Hosts: John Dromgoole, Tony Frisella, Howard Garrett, Paul Parent, Lou Manfredini, Mike McGrath, Ciscoe Morris, Doug Oster, Walter Reeves, Bob Webster, Andre Viette.

EmAIL mArkETINGFree bi-weekly mails chock full of hot topics that you can share with your customers. Sign up at www.espoma.com to get our emails.

Espoma has been making an impression...and lots of them! At a time when content is king, Espoma has added hundreds of blog posts on click-worthy gardening topics! Add in our new videos, ebooks, email marketing tools and infographics, you will have all of the support you need for your own successful digital campaign.

WWW.ESpOmA.COmOur pAgE viEws HAvE

sOArEd THis YEAr!

2016-2017

67% Increase in web trafficWeb page views in 20171m

gET sOCiAl!Join us by sharing our

videos, contests & blog posts. Reuse, repurpose

and repost to increase your own volume and views.

Laura from Garden Answer, a trusted YouTube superstar within the gardening community, is a valued Espoma brand am-bassador who reaches millions with her step-by-step tutorials. Inspire your own followers by sharing Garden Answer videos on your social media pages.

YouTube.com/GardenAnswer

Become a Certified Espoma Dealer

PErFECt DisPlaYs

Over 975 IGC’s have signed up and become certified in Organic Gardening. To join this elite group simply visit www.espomadealer.com to sign up and get certified. It’s easy, fun and takes no time at all.

+67%

+87%

253% Increase in views

21% New followers

250,800 Impressions

YOuTuBE

254,154 Viewers 2016-17

234% Increase in watch time

548% Increase in views

wEBsiTE

20172015 2016

piNTErEsT TwiTTEr


6 Espoma Road, Millville, NJ 08332 | 1-800-634-0603 | www.espoma.com

SIN CE

1929

a 2018 Catalog - Espoma Dealerespomadealer.com/wp-content/uploads/2017/07/2018_Catalog.pdf · |...

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Transcript of a 2018 Catalog - Espoma Dealerespomadealer.com/wp-content/uploads/2017/07/2018_Catalog.pdf · |...