a 100 hands-We care
-
Upload
piyush-pande -
Category
Documents
-
view
217 -
download
0
Transcript of a 100 hands-We care
-
7/27/2019 a 100 hands-We care
1/18
BUSINESS PROPOSAL & CAMPAIGN
DESIGN
A Hundred Hands Project
Piyush Pande
Asish Senapati
Prakhar Nigam
Submitted, in fulfillment of We-care Internship, to
-
7/27/2019 a 100 hands-We care
2/18
Introduction
Works for economic empowerment of artisans
& promotion of art & handicrafts
Vision- To create a world that celebrates the
pleasure of handmade crafts in our homes
and daily lives.
Strives to provide a platform to bring together
-
7/27/2019 a 100 hands-We care
3/18
Ideology
Innovate
Interact
Inform Include
-
7/27/2019 a 100 hands-We care
4/18
Actions
Developing a synergy between traditional art
and todays age with reinvention and evolution
By recycling, reusing and recreating and
promoting recycled goods
Forging partnerships & link initiatives with
like-minded organisations & S.H.Gs
Supporting projects that educate people
about the joys of hand crafting
-
7/27/2019 a 100 hands-We care
5/18
Projects
To develop a business proposal for the
upcoming association of the organisation with
Lee Denim.
To design & conduct a Holi campaign for
marketing of natural colors made by a partner
group
-
7/27/2019 a 100 hands-We care
6/18
Project 1
Business proposal development
-
7/27/2019 a 100 hands-We care
7/18
Objective
Build corpus for A Hundred Hands
Make a proposal advantageous to both parties
Promote the usage of recycled denims Support more livelihood projects
-
7/27/2019 a 100 hands-We care
8/18
Work done
Promotes recycling and reusing
Deals only with handmade products
Existing livelihood projects on a small scale
Annual bazaars
Understand A Hundred Hands
-
7/27/2019 a 100 hands-We care
9/18
Work done
Adverse impact on the environment
Any campaign needs heavy investment
Credibility on being associated with an NGO
Understand A Hundred Hands
Understand the business of Lee and its trigger
point
-
7/27/2019 a 100 hands-We care
10/18
Work done
Shortlisting unisex utility products
Simple to design & make
Within cost constraints
Understand A Hundred Hands
Understand the business of Lee and its trigger
point
Innovative ideas on products from used denims
-
7/27/2019 a 100 hands-We care
11/18
Work done
Collection of old denims and return gift to donors
Transforming into exciting products
Corpus for A Hundred Hands
Principal sponsor in the annual bazaars
Ensure a Non-Profit & For-profit work in synergy
Understand A Hundred Hands
Understand the business of Lee and its trigger
point
Innovative ideas on products from used denims Prepare the business plan
-
7/27/2019 a 100 hands-We care
12/18
Holi Campaign
A Hundred Hands
-
7/27/2019 a 100 hands-We care
13/18
Objective
To make people aware about the harmful
effects of ordinary chemical colors.
To promote the handmade natural colors and
gulaals, made by E-coexist.
To get maximum orders for colors and gulaals.
Identifying new channels for sale of these
colors
-
7/27/2019 a 100 hands-We care
14/18
Work Done
Knowing about E-coexist
Colors and gulaals from e-coexist
Other work done by the group
Mapping localities with large North Indian
population
Designing posters for campaign
Visiting gated communities
Identifying key locations for setting up stalls
-
7/27/2019 a 100 hands-We care
15/18
Results
Generated prospective sales lead
Got contact lists of corporate
Helped in developing a mailer
-
7/27/2019 a 100 hands-We care
16/18
Voluntary Contribution
Managed A Hundred Hands stall at:-
Waste Management Mela (Freedom Park)
Rococo Art Gallery (Near Brigade Road)
Achieved a cumulative sale of over Rs. 15000
in 3 days
-
7/27/2019 a 100 hands-We care
17/18
Learning
How a NGO functions
Interacting with the various stakeholders
How to prepare a business proposal Campaign Designing
Hands on experience of sales
Working as a team
-
7/27/2019 a 100 hands-We care
18/18