99 Problems But My Brand Ain't One
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Transcript of 99 Problems But My Brand Ain't One
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MY BRAND I’ve got 99 problems but
AIN’T ONE!
Presented by : Cher Jones, Social Media Speaker &Trainer
How to create an opportunity-ready personal brand powered by social media.
Presented by Cher Jones, Social Media Trainer & Speaker
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You may be thinking…
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My first memorable brand experience
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This feels much better!
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-Jay Z, Otis
I guess I got my swagger
back…
Branding is a feeling
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#PersonalBranding We all need to brand ourselves
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FACT: You’ve been Googled
Oh c’mon you Google others too!
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Define your brand
Your Goal: Influence & align perception
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Online personal branding in four steps
Personal branding process
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Online personal branding in four steps
DEFINE
Personal branding process
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Online personal branding in four steps
DEFINE AUDIT
Personal branding process
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Online personal branding in four steps
DEFINE AUDIT CREATE
Personal branding process
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Online personal branding in four steps
DEFINE AUDIT CREATE ENGAGE
Personal branding process
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“I’m not a businessman
I’m a business, man.”
-Jay-Z, Diamond from Sierra Leone (Remix)
DEFINE your brand
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Before you start, ask yourself… You’ve got to ask a lot of questions
Here are just a few
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What do I bring to the table?
Ask yourself
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What do you think of me ?
Ask people you trust
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What are my goals?
This answer will drive your efforts
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How can I help them?
Who do you need to connect with
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Knowing is half the battle!
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“I ain’t pass the bar but I know a
little bit. Enough that you won’t
illegally search my…” -Jay-Z, 99 Problems
AUDIT your current brand
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Start with a search
• Your name
• Name, city
• Your email address(es)
• Old usernames
• Go back at least 10 pages
• Check images too!
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Go through your social media accounts
•old accounts •pictures •comments •posts •videos •applications/games •groups •contacts/friends
Delete Negative
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Use reppler.com to monitor your brand
www.sociallyactive.ca
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Review your privacy settings
www.sociallyactive.ca
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- Jay-Z, Otis
Photo shoot fresh, looking like wealth.
I'm 'bout to call the paparazzi
on myself
CREATE a brand that sells you
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Personal Profiles and Book Shopping
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Use your keywords in your profile
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Go deeper
Links
Suggest action
Detailed summary
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Picture + Headline + Location + Links= Click Magnet
Profile Snapshot
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“Allow me to re-introduce myself.
My name is HOV”
-Public Service Announcement
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sociallyactive.ca www.sociallyactive.ca
Linkedin is a must
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Other networks? Fish where the fish are!
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“I don’t got the bright watch,
I got the right watch”
-30 Something
Don’t get too caught with new & shiny social
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Own the house your content lives in
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What’s your bait? Valuable content!
Source: SmartInsights.com
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ENGAGE and connect with others
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Your headline should sell you
sociallyactive.ca
Don’t be standard
www.sociallyactive.ca
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Be authentic
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www.sociallyactive.ca
Grow the relationship
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RECAP
DEFINE AUDIT CREATE ENGAGE
Personal branding process
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“Used to rock a throwback,
ballin’ on the corner. Now I rock
a teller suit looking like a owner”
-Jay Z- On to the Next One
Remember: Your brand will change
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Questions?
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Give lots of advice Did you like what your heard?
Let’s connect! www.sociallyactive.ca
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MY BRAND I’ve got 99 problems but
AIN’T ONE!
Thank you