96 HOURS Buy Black Initiative for Black Business Directories

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96 HOURS BUY BLACK MARATHON TV A PRODUCT OF THE BLACK ECONOMIC & ENTREPRENEURSHIP DEVELOPMENT CONFERENCE & EXPO [BEEDC] from Black Friday thru Cyber Monday

Transcript of 96 HOURS Buy Black Initiative for Black Business Directories

Page 1: 96 HOURS Buy Black Initiative for Black Business Directories

96 HOURSBUY BLACK MARATHON TV

A PRODUCT OF THE BLACK ECONOMIC & ENTREPRENEURSHIP DEVELOPMENT CONFERENCE & EXPO [BEEDC]

from Black Friday thru Cyber Monday

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Mission statement: To leverage mobile technology and live streaming to create one central place for the general public to find and support Black owned Businesses via Black Business Directories and Buy Black Movements during the height of the holiday shopping season; thereby, increasing the community’s awareness of and ability to find Black owned businesses while also providing data collection and new audiences for the directories and businesses.

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Over 95% of African Americans and 99% of other groups have a hard time finding and identifying a pool and diversity of Black owned businesses.

● throughout the United States there are very few Black owned businesses within Black communities

● Black culture is globally leveraged in business by others outside of the Black community and

● identifying business ownership outside of your community can be hard from a storefront or online.

1965 2008 2010 2015

The problemVeranda Dickens, chairwoman of Seaway Bank, the 3rd largest Black

owned Bank founded in 1965, states, “For African-American communities, black support for black-owned businesses is critical to their

survival. The mission is still as important today as it was 50 years ago.”

Blacks spend less money in black-owned businesses than other racial and ethnic groups

spend in their businesses.

“Buying black presented multiple challenges, including convenience.” -Maggie Anderson, author of “My Black Year”

and creator of The Empowerment Experiment

http://subscribe.shop96hours.com

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The solution

96HOURSBuy Black Marathon TV

from Black Friday thru Cyber Monday

.com

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SPONSORED IN PART BY

Nubian Tours and Travel, Inc.specializing in heritage & cultural tours

Explore the WorldAt least once a year, You should go someplace you've never been

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NOW IS THE TIME…

The Black Lives Matter movement has invigorated strategic activism among African Americans. The BEED Conference has developed 96 HOURS aka Shop96Hours, a strategy to centralize and grow Black Business Directories, Buy Black Movements and consumer support of Black owned businesses.

96 HOURS, will also make an impactful statement to businesses, politics, and organizations that take our consumerism for granted and do not positively contribute to Black communities. Thriving Black communities positively impact our local, regional, national, and global economies.

NOW IS THE TIME

25 Nov 2016 thru 28 Nov 2018

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base business & revenue model

Nov 25 thru 28, 2016

With a primary focus on growing usage of Black business directories and sales for Black owned businesses by African Americans, BEEDC charges minimal fees and revenue generated is to secure assets and personnel necessary to produce a successful 96 HOURS.

DIRECTORIES

BLACK BUSINESSES

CONSUMERS

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1. Increase Business Membership2. Increase Visibility Among Purchasing Consumers

3. Differentiate brand while showcasing benefits of membership4. Generate Leads

5. Implement Mobile Keyword Campaign6. Generate Revenue

SIX REASONS TO REGISTER NOW

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How 96HOURS works

BEEDC

Provides infrastructure and platform:BEEDC provides streaming platform, event and programming infrastructure and toolkit templates for directories and businesses.

DIRECTORIESFor $99 Secure one 4 HOUR Programming Block: Fees include strategy toolkit and treatment template. Directories then have 16 fifteen minute segments to offer business members for $29.99 - $39.99 per segment. Potential revenue $639.84

PROMTION

Promotion: BEEDC provides mass online and offline promotion to general public.

Directories contract with a producer to produce the directory’s programming block, provide guidance for businesses and back-end interface with BEEDC. Fee between $199 -- $250.

PRODUCERS

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The teamAnswer the question, “Why are we the ones to solve the problem we identified?”

Jacqueline Taylor-Adams

Project LeadCo-Producer, Black

Economic and Entrepreneurship

Development Conference & Expo

Jason MooreFaith

Moore-McKinneyFounder / Co-Producer

Black Economic and Entrepreneurship

Development Conference & Expo

Public Relations

John McCartney

Television Production

Just Some of the Team Players

Wina Ween

Marketing

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The Technology:LIVE STREAM + MOBILE + TV

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NOW IS THE TIMEBlack Business Directories, Organizations, and Buy Black Movements

Exponentially increase your business value, consumer and business membership. Plus, share in lead capture and short code drivers.

R GE I S T E R

N O W @

S h o p 9 6 H o u r s.org

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Next Steps...

Secure your programming blockREGISTER NOW at

http://Shop96Hours.org

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