93336335 Influence the Psychology of Persuasion
165
-
Upload
rosefull-ibarra -
Category
Documents
-
view
32 -
download
2
Transcript of 93336335 Influence the Psychology of Persuasion
-
Table of ContentsIntroductionWeapons of InfluenceReciprocation: The Old Give and Take.. and TakeCommitment and Consistency: Hobgoblins of the MindSocial Proof: Truths Are UsLiking: The Friendly ThiefAuthority: Directed DeferenceScarcity: The Rise lf the FewEpilogue Instant InfluenceNotesBibliographyIndex