90% More than 90% of Seoul citizens are Smart Phone Users

10,370,000

No.6Ranked 6th onUrban Competitiveness Worldwide (‘15)

605.26㎢Size of Seoul

GDP 25%

Accounts for 25% of Korea GDPPopulation of Seoul (‘16.05)

Introduction of Seoul Smart City

Pillars of Seoul Smart City

The best ICT infrastructure which connects and empowers citizens

Open Government focused on communication, participation and sharing

1

2

3

4

5

Strong public-private partnership for sustainable development

Adoption of latest technology such as bigdata, IoT, GIS & Cloud to solve urban issues

Sharing Seoul’s smart solutions with the world

Recognition of Seoul Smart City by the world

Founder and President City of WeGO(World e-Governments Organization of Cities and Local Governments)

Rutgers Global E-Governance Survey (‘13-’14)

20092011-2012

200720052003

Seoul has been ranked #1 for 6 times by

Global e-Governance Survey by Rutgers

Univ. and the UN

2013-2014

ITU(International Telecommunication Union) published a special report on Seoul Smart City

The case study about Seoul was distributed to 193 member countries

Access to information is a citizens’ right

Cooperation between Seoul Metropolitan Government(SMG) and

3 telecom companies; SMG provides network and facilities

and telecom companies provide and operate AP

2,291

Tourist attractions

MarketsMain streets

Parks

Public facilities

Free Wi-Fi

7,448APsitesin

SubwayFiber Optic Cables along the subway lines

e-Seoul Net , u-Seoul Net

e-Seoul Net connects 36 major administrative

offices, 25 district offices and HQ for electronic

approval, personnel affairs, traffic, tax, various

government information and administrative phone

calls & internet

u-Seoul Net is a service network that provides

citizens with transportation information, CCTV clips,

audio and video data and internet.

Responsive City that listens to even small voices of it’s citizens

120 Call Center

Sign language counseling for hearing/language impaired individuals. Foreign language counseling in five languages (English, Chinese, Japanese, Mongolian, Vietnamese)

For any inquiries and petition about Seoul, call 120Launched in 2007 with 400 staff, It opens for 24/7 and handles 24,000 daily counseling.

Seoul Smart Complaint Reporting System

Seoul Smart Complaint app

Reporting can be regarded as volunteering time - 4 cases equals an hour of volunteer activity

Mobile app for citizens to report diverseinconvenience or incidents found in real life

e.g. damaged roads, littering, illegal parking

Mark reporting location with GPS on the map,attach pictures of the site and check the results

Citizens receive a photo of the site with theproblem being taken care of through SMS

Reporting by PC in Seoul Map website(http://gis.seoul.go.kr)

Citizen

SNS

Call/Mobile/

SMS

150 homepages

Instant response for simple request

Allot complex

petition and

suggestion

Receiver Department

managerPerson in

charge

Assign person

in charge

Handle and reply

for complex petition

Inform the result by SMS, email, or SNS

Eungdapso

Eumgdapso, an unified petition and suggestion integrating system

Smart Complaint System

Citizens’ suggestions come to reality

120 Oasis of 10 Million Imagination

(Contest)

Register suggestion

Citizen voting

Review suggestion

Selection meeting

10 days after registration

For 20 days after getting more than

10 votes

Once a quarter

Once a quarter

Oasis of 10 mil. Imagination

a citizen suggestion system which reflects citizens’ creative idea or policy suggestion to real life after citizens vote or examination from experts/officials

Oasis of 10mil. Imagination will be recommended as

candidate of Seoul Creative Award, with USD 850 ~ 8500

prize money and certificate of award.

The suggestion presented on

The Seoul Policy Expo

Showcase of Seoul’s policies & NGOs Discussion with the Mayor of Seoul

mVoting

by using mVoting

M V mVoting

Seoul citizens decided where the $50 million city budget would be spent in 2016

Citizen Participatory Budget Project

“Through mVoting Seoul collect citizens’ opinion during policy planning and realize cooperative governance

The Late-night bus, a data-based governance of Seoul

Response of the City

No public transportationbetween 01:00 AM ~ 05:00 AM

A citizen tweeted to the

Mayor of Seoul

“Buses don’t run when I get off

work. I don’t have a car.

I hope there will be buses

available at late night..!!”

@gu****

Let’s set-up Late night bus routes

Facing Problems1.Limited resources – bus, drivers & budget

2.Where are the passengers in mid-night?

3. Where do they want to go?

Why Late-night bus?

Merge 3 billion phone calls data and transportation data and analyze populated place at midnight and movement pattern→ design 9 Late-night bus lines

Effects of Late-night bus

*** night buses cover 6,079 passengers daily

11.8% increase of women’s mid-night activities

8.9% reduction of refusal rate to passengers of mid-

night taxi

A new and cheap way to go home at mid-night

Subway Bus Taxi

Depart(location of phone call)

Arrive(phone billing address)

Analysis of subway riders in Seoul

Change in Seoul’s population

Affiliation

Mining

Seoul opens public data and citizens make services

Open 4,500 data set in 10 areas such as general administration, culture & tourism, public health, and environment

Average 670 thousand use daily

Provide data in various forms such as open API, LOD, chart, map & file

Seoul Open Data Plaza

Administrative document

Card companies

120 call center, smart complaint reporting & Eungdapso data

Seoul Bus

Finding public restrooms

DropinTour guide for Chinese tourists

Yellow Dust

Cultural events in Seoul

More than 100 apps were developed through Open Data Plaza by citizens

including an air quality information app, transportation information app, etc

Data Application Case

From raw data to value added data for citizens

Social innovation based on big data

SMG Big data

platform

Duplicate

Virtual linkBig data cloud

Citizen Partner Laboratories Startup

SMG’s Big Data Lab

An environment for analyzing SMG’s useful big data with various members of the society to solve the complex social problems

Big Data Campus

Basic Architecture of the Big Data Campus

Data are analyzed through the Big Data Cloud linked to a Big Data Platform SMG’s Big Data Platform: a system that enables citizens to share and use all Big Data kept by SMGBig Data Cloud: data analytics tools and Big Data by sector accessible in a virtual environment ※ Data for analysis cannot be exported out of the campus

Analytics Data: 60 kinds of data produced by SMG, offered by

public institutions and purchased by private companies

Analytics System: hardware and software based on cloud computing

- Analytics software (commercial use/open-source),

distributed

file processing system (Hadoop, etc.)

Analytics Staff: staff of research institutes capable of

managing

analytics to support non-professional users

- Assist with the use of analytics system and data processing

Bukchon Hanok Village (Testbed for IoT services)

Features: One of the major tourist attractions of Seoul

where a lot of museums, restaurants, and traditional

houses are concentrated

# of visitors: More than a million a year

Implementation Strategy

Service cases by cooperation between Seoul and startups Free public wifi in the entire Seoul by 2017

Spread the projects to 100 areas throughout Seoul

Establish and operate the IoT Incubation Center and Big Data

Campus for citizens and developers and global cooperation

In progress

More than 30 startups and global companiesincluding Intel

Partnership for IoT projects in Seoul

Parking lot sharing

based on app & sensors

Jaedong elementary school,

an IoT Smart School in Seoul

Bukchon IoT Project: leveraging IoT to resolve urban issues of Seoul through public-private partnership