Reviews help drive higher click through rates. Properties that have 3 or more reviews see much higher conversion rates than those without.

1.Get Reviews

Review Facts & Tactics-27 % of travelers say that they are influenced by reviews prior to booking-Use Social Media: Facebook & Twitter-Put badges and review widgets on your site-Email your customer base with a link to your page, ask them to review your property

2. Cover Photo

Keep your listing cover photo up to date. This is the first thing travelers see when searching for your property.

The Cover Photo-The image that appears in all thumbnails in searches-The "Face" of your property-Keep the image updated-Make sure the image is the correct size (600x400 px.)-Ensure quality - a professional photographer is a good idea

1.Get Reviews3. Curate Content

Your property is unique. Ensure that content listed under the separate property types is original and full, to give the traveler the best possible impression.

Things to Remember-More property tags = more exposure-Create unique content to each property tag-Consider ALL that your property has to offer

4. Use Video

People love to watch video. Incorporating video on your property listing is a great way to promote your property.

Why Video?-Consumers watch video-Video gives a visual that words often times cannot-1 minute of video has the equivalent value of 1.8 Million words, according to independent research -Video is "On the Go"-100 Million internet users watch at least one online video per day, according to Video Brewery

5. Deals & Packages

Publishing deals and packages to the ResortsandLodges.com market place is a great way to extend your reach. Properties with deals and packages listed see a greater response and have more exposure than those without.

Things to Remember-Keep Deals and Packages up to date-Curate Deals and Packages to be unique-Offer the traveler an experience, not just a price-More offers = more exposure

6. Group Travel

Ensure that all group travel types are covered - weddings, reunions, meetings, etc. If you are a resort or lodge with conference or event facilities, make sure that all of your conference facility information is present and up to date. Travelers want conference and event room sizes, features and options listed for ease during the planning process.

If your property falls under multiple categories in the property and activity types (in the Discover Section) make sure they are ALL listed. This ensures that you will be found in searches for multiple property types.

7. Property & Activity Types

Things to Know -The more, the merrier; think about everything your property has to offer-Include descriptive content for each tag-Highlight your property's attributes

8. Spotlight Article

Placement in a featured Spotlight Article is a great way to generate awareness to your property.

Spotlight Article Benefits-Highlight the attributes of your property-Generate awareness and traffic to your site-Distribution to large networks

Adding the "Check Availability" button to your listing page is a great way to drive bookings directly from ResortsandLodges.com.

9. Booking URL

Booking URL + = Direct Link to Your Booking Engine

Access your Booking URL information through the Business Listing in the Marketing Center.

The Benefits-Drives guests directly to your booking engine-Easy traveler access to all property availability-Simple to set up

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