Jony Ive Apple Quotes To Inspire Your Design 9

by Sean Blake.

“There is beauty when something works and it works intuitively.”

”True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.”

“When something exceeds your ability

to understand how it works, it sort of

becomes magical.”

“Different and new is relatively easy. Doing something that's genuinely better is very hard.”

“I think subconsciously people are remarkably discerning. I think that they can sense care.”

“We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.”

“There's no learning without trying lots of ideas and failing lots of times.”

“There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is”

“Our goals are very simple — to design and make better products. If we can’t make something that is better, we won’t do it.”

Created by Sean Blake.

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Photo credits.

1. Vincent Lee 3. Moyan Brenn 4. Osvaldo Gago 6. Luke Canvin 7. Graeme Law 9. Eugene Phoen 10. Leon Lee

Sean’s Blog