9 Developing s Virtualisation Carrier-Class SDN...

25+ Operator Speakersfrom key operators rightacross the world

Operator-RichProgramme featuring thevery latest trends and industrydevelopments

Uniquely impartial eventcovering a wide range of newSDN ideas and solutions ofparticular relevance to carriers

Special Focus Day on11th June outlining latestdevelopments in this emerging,fast-paced industry

Network FunctionsVirtualisation: Latest Newsdirect from the NFV Group

Interactive Exhibitionshowcasing many new SDNinnovation technologies

WORLD

DevelopingNetwork FunctionsVirtualisation and DefiningCarrier-Class SDN

CAIO BONILHA,President and CEO, Telebras, Brazil

ALEX JINSUNG CHOI,SVP and Head of TechnologyStrategy Office, SK Telekom, S. Korea

AXEL CLAUBERG, Board Member, ONF andVice President, IP & Optical, Deutsche Telecom,Germany

DIEGO R. LOPEZ, Assistant Technical Manager,NFV, and Head of TechnologyExploration, Global CTO Unit, Telefonica, Spain

GAURAV DESAI, Technical Leader/Manager, Google, USA

SHAHAR STEIFF, AVP, Business Operations, PCCW Global, HongKong

PIETER VEENSTRA, Architect and Consultant, KPN, The Netherlands

CHRISTOS KOLIAS, Member, NFV andOpenFlow/SDN Technical Lead,Research Scientist, NetworkArchitecture, Orange, USA

JAVIER BENITEZ, Senior Network Architect,Network Strategy & Architecture, Colt Infrastructure Services,Spain

ANTONIO MANZALINI, Project Manager, FutureStrategies Centre, Telecom Italia, Italy

PIERRE LIN, Principal Architect, Cross-Domain & Cloud ApplicationsArchitecture, Telstra, Australia

ERY PUNTAHENDRASWARA,IT Solution and StrategicPortfolio, Telkom Indonesia,Indonesia

IMRAN MALIK, Director, Customer ProgrammeManagement Office, Du, UAE

50+Visonary SDN & NFVSpeakers Including: Key Event Highlights:

PLATINUM SPONSOR SILVER SPONSOR BRONZE SPONSOR

PANEL SPONSOR

GOLD SPONSORS

SESSION SPONSOR

PANEL PARTNERS

OFFICIAL SUPPORTING PARTNER OFFICIAL EVENT PARTNER

SPECIAL FOCUS - Tuesday 11th June 2013

THE WORLD'S LEADING TELCO SDN AND NFV EVENT

· Network Functions Virtualisation (NFV) News

Investment Opportunities for SDN

· Categorising Service Requirements

· Creative Business Scenarios

Analyst-led Think-Tank Session

Innovation Accelerator Pitching Session

3days only

£999for Operators

Clarifying the advantages of

Network Functions Virtualisation

11-13 JUNE 2013Fira Palace Hotel, Barcelona

MASAKI FUKUI, Director of MediaInnovation Laboratory, NTT Laboratories,Japan

Network Functions Virtualisation ISG (NFV)

www.sdnworldevent.com

12131 SDN Brochure Updates_11803 SDN World Brochure 09/04/2013 17:51

Book Now +44 (0)20 7017 5506FOLLOW US @sdnworld #SDNWF

WELCOME TO

SDN WORLD!Software-Defined Networking and

Network Functions Virtualisation are

being heralded as one of the most

disruptive and revolutionary elements to

impact the market in recent years.

Promising to transform the way that networks are managed, controlled an

d used as a

means to innovate and generate new sources of revenue, SDN is shaping up to be

a huge advance in networking for telecoms operators.

Providing flexibility, manageability and creating more choice for operators tha

n ever before,

SDN and network virtualisation are set to increase the speed of service

innovation and drive down the overall costs of network management.

As virtualisation continues to gain support within the industry, SDN and N

FV are now

starting to realise their full potential.

Our approach:

While in 2012 many asked ‘What is SDN?’, in 2013, the latest questions are ‘Why

should we invest in SDN, what are the best applications for it, and how

can we make

this happen?’

Discussing SDN and network virtualisation from an evolved, strategic per

spective,

SDN World seeks to determine the various potential benefits of SDN for carriers

and

how it might best be applied in a wide variety of service settings.

At SDN World, we ask, why should the industry care about SDN and what are the re

al

applications for it? Together, we will look to determine the broader value p

roposition of

SDN and network virtualisation for operators, what its various applications

might be,

where the cost benefits are and how it stands change the revenue mix. We will also focus

on the challenges of SDN deployment and the need to establish suitable sta

ndards,

regulations and policies to help move the industry forward.

We look forward to welcoming you to Barcelona in June!

Georgina WilczekResearch Manager, SDN World 2013

and Editor, SDN World News

FOLLOW US ONLINE!Keep up-to-date with all the latest SDN and network virtualisation developments bysubscribing to SDN World News, featuring regular industry updates, star interviews andguest posts from a wide variety of movers and shakers from across the SDN industry:www.sdnworldnews.com

You can also join in the discussion by following us on twitter @sdnworld #SDNWF

LinkedIn - www.sdnworldevent.com/linkedin

10REASONSTO ATTEND

1 The ONLY worldwide event dedicated to SDNand Network Virtualisation for Telcos

2 Discover how to use SDN for better agility,value and monetisation

3 Join in the debate with our Special FocusDay and insightful Analyst Breakfast Briefings

5 Discuss the key issues dominating theevolution of the SDN industry

6 Pre-arrange 1-on-1 meetings throughour online networking tool

7 Get off to a good start with our SpeedNetworking sessions

8 Discover new solutions through ourInteractive Exhibition

9 Permanent post-event access topresentations and slides

10 Develop profitable new relationships throughStructured Networking Opportunities

4 Learn from Key Telcos leading the way inSDN innovation

Identify prospects, renew acquaintances, explorepartnerships and close business deals by booking andconfirming appointments at SDN World before leaving the office for the event.The Delegate Networking System is an integral part of SDN Worldwhich allows you to maximise your time at the show by enabling youto pre-arrange meetings and fill your diary with one to ones.This system is aimed at increasing the interactivity between all attendees to the show – exhibitors,delegates, speakers and visitors – before, during and after the event. It is also where you will beable to access all the event presentations after the conference. Please contact Dane Cave at [email protected] for more information.

ONLINE NETWORKING TOOL:


SDN WORLD is a brand new two-dayconference and exhibition with a special pre-conference focus day, bringing together the fullglobal community to discuss SDN from animpartial, strategic perspective in more completedetail than any other show to date.

SDN World brings together the full ecosystem todiscover how Software Defined Networking canand will revolutionise the way that networks aremanaged in the future.

JOIN YOUR PEERS for two days of presentations, debateand networking and discover whatSDN will mean for the future of yourbusiness in the coming year.


FOLLOW US @sdnworld #SDNWFwww.sdnworldevent.com

09:00 Introduction to the SDN Market and Industry Analysis• Movement within the industry – the effects of recent acquisitions and mergers• Anticipating how SDN is poised to move forward in coming months• What does this progress mean for existing network operators?DIMITRIS MAVRAKIS, Principal Analyst, Informa Telecoms & Media, UK

09:15 Leveraging the IT Industry’s Latest Innovations ThroughVirtualisation• SDN: Enabling operators to become more competitive by offering truly differentiating services • Optimising the use of network resources while reducing operational costs• Separating the control plane from the data plane via standardised interfaces and using a

programmatic control plane with open APIs for 3rd-party application development and integrationwith operations support systems (OSS)

• Enhancing services through the orchestration between centralized controllers in different networkdomains and the virtualisation of various network functions

Senior Representative, Huawei

09:40 ETSI Network Functions Virtualisation ISG: Aims and Objectives• Applauding SDN and OpenFlow’s role in improving the manageability of the network• Work towards achieving true network speed, agility, and cost reduction across all operations• The NFV’s aims to enable any service currently delivered on proprietary, application-specific

hardware to be done on a virtual machine (eg. routers, firewalls, load balancers and other networkdevices to be virtualised on commodity hardware)

DIEGO R. LOPEZ, Assistant Technical Manager, ETSI NFV ISG and Head of Technology Exploration,Global CTO Unit, Telefonica, Spain

10:00 Panel Discussion: Enabling NFV Vision: FulfillingInfrastructure RequirementsIBM's view of IT computing patterns relevant to the telco networks• Ending dominance of physical hardware appliance model• Scalability and security in the SDN/NFV environment• Service development in an standards-based open world• Deploying, monitoring and scaling service Panelists Include:RAVINDER K SABHIKHI, IBM Distinguished Engineer, Systems and Technology Group, IBM

10:30 Applying Virtualisation Principles on TelecommunicationNext Generation Mobile Broadband Networks• Challenges and Opportunities• Towards application-aware networks• Extending 3GPP Policy and Charging Control Architecture• Experiences from prototyping OpenEPCJULIUS MÜLLER, Next Generation Network Infrastructures Competence Center, DepartmentFraunhofer Institute FOKUS and TU Berlin, Germany PROF. DR THOMAS MAGEDANZ, Head of Next Generation Network Infrastructures CompetenceCenter, Department Fraunhofer Institute FOKUS, Berlin, Germany

10:50 Networking Break

11:15 Software-Defined Networks (SDN) Investor PanelThis panel brings together the CEOs of the leading independent SDN companies and the leading SDNusers. To be followed by a Q&A with the audience. Led by EDWARD SCHNEIDER, Managing Director, Quan Funds, SwitzerlandPanellists include: VINAY BANNAI, SDN Architect, PayPal

12:15 Supporting Consumers in an SDN Connected World • 6 out of 10 people find technology stressful - focus on the right issues• Digital personalities are evolving, not everyone can be treated the same - evolve your service

proposition.• Champion consumers by providing more value-add as delivery costs reduceMUSTAFA KHANBHAI, CEO, Seamlessly, UK

12:35 Unleashing the Development of Network Applications• SDN is at a typical transition for creativity to be unleashed• How SDN promises to make the development of networked applications possible for many instead of

a select few• Examining the investment opportunities and pitfalls in democratising the development of networked

applicationsJIM SMITH, General Partner, Mohr Davidow Ventures, USA

12:55 Networking Lunch

13:45 Quantifying the SDN Market• Meeting the need to optimise and monetise network resources in a rapidly expanding connected world• If operators invest, what will they get out of it?• Expectations in terms of the development of the industry – how quickly will operators start to see ROI?SHAHAR STEIFF, AVP Business Operations, PCCW Global, Hong Kong

14:05 Telstra’s Vision for SDN• Highlighting the complexity of current network operations• Fixing the network through virtualisation: why it makes sense• Rationale behind separating the network from all service elements• Telstra’s work in this area to datePIERRE LIN, Principal Architect, Cross-Domain & Cloud Applications Architecture, Telstra, Australia

14:25 Panel Discussion: How SDN is Changing the Revenue Mix• Is this the revolution? Will SDN bring down investment needs for everyone in the long-run?• Should operators adopt a clean slate approach, or is a smooth transition possible? • Is the hybrid model beneficial in terms of cost savings?• If you don’t provision customers, will they buy dark fibre and do it themselves?IMRAN MALIK, Director, Customer Programme Management Office, Du, UAE DIEGO R. LOPEZ, Assistant Technical Manager, ETSI NFV ISG and Head of Technology Exploration,Global CTO Unit, Telefonica, Spain PIERRE LIN, Principal Architect, Cross-Domain & Cloud Applications Architecture, Telstra, Australia SHAHAR STEIFF, AVP Business Operations, PCCW Global, Hong Kong

INTRODUCTION AND INDUSTRY ANALYSIS

INVESTMENT OPPORTUNITIES IN THE EMERGING SDN ENVIRONMENT

BUSINESS SCENARIOS AND SERVICE REQUIREMENTS

Clarifying the advantages of Network Functions Virtualisation and determining its full potential

SPECIAL FOCUS: Tuesday 11th June 2013

14:55 Possible Business Scenarios for SDN• Transforming the way networks are managed, controlled and operated• Creating real ‘On-Demand’ networks• Creating and managing networks in a distributed cloud environmentRUDOLF STRIJKERS, Scientist, TNO Technical Sciences, Netherlands

15:15 Categorising Service Requirements for Carrier SDN: A Content andConsumer Perspective• The new landscape of entertainment needs in the living room• Media Interactivity versus Media Intensity

- Roadmaps considered- Content delivery potential

• Consumer expectationRENAUD DI FRANCESCO, Director, Europe Technology & Standards, Sony Europe

15:35 Networking Break

16:00 Virtualisation Think-Tank SessionTo conclude the Special Focus Day, delegates are invited to join a series of ThinkTank sessions, led by various industryanalysts. At the end of each session, each group will report back its findings to the rest of the group.The sessions will summarise the key findings of the day through informal discussion to provide an informative backdrop aboutthe potential of SDN, the findings from which will feed into the main conference the following day.1) Which types of SDN are the most efficient for operators to deploy? 2) OpenSource concerns regarding openness – is this a threat to SDN’s success? 3) How are new SDN start-up vendors driving competitive innovation in the industry? Which approaches are most likely to

be successful?4) How should network virtualisation and SDN develop from here?

17:00 INNOVATION ACCELERATOR SESSIONThe leading independent SDN companies are invited to take to the stageto deliver a series of 5 minute elevator pitches, presented to the fullconference audience and commented on and scored by an independentpanel of judges. The top scoring entry overall will win the SDN World Innovation Prize 2013.

17:30 Close

VIRTUALISATION THINK-TANK SESSION

OPE

RATO

ROPE

RATO

R

CONSU

MER

ELEC

TRONICS


www.sdnworldevent.comFOLLOW US @sdnworld #SDNWF

DAY ONE: WEDNESDAY 12TH JUNE 2013

08:00 Registration and Coffee

08:15 Analyst Breakfast Briefing SessionsFeaturing:JENNIFER PIGG, President, Battle Green Reseach (A Yankee Group Affiliate), USAJULIUS MÜLLER, Next Generation Network Infrastructures Competence Center,Department Fraunhofer Institute FOKUS and TU Berlin, Germany DAVID KROZIER, SDN Expert, Ovum, USA GLEN RAGOONANAN, Lead Analyst, Infrastructure Solutions and Service Delivery PlatformsResearch, Analysys Mason, UKCAROLINE CHAPPELL, Senior Analyst, Heavy Reading, UK

09:00 Chair’s Welcome: Expectations for SDN in 2013DIMITRIS MAVRAKIS, Senior Analyst, Informa Telecoms & Media, UK

09:05 Defining the Business Case for Carrier SDN• Value properties of Carrier-Class SDN• Why networks are being virtualized: addressing the need for carriers to keep pace withthe market and react to new requirements

• The promise of SDN to bring unprecedented customization possibilitiesAXEL CLAUBERG, Board Member, ONF, and Vice President, IP & Optical, Deutsche Telekom, Germany

09:25 Unleashing The Potential of SDN for Long-Lasting Rewards• Why the traditional way of providing transport services to applications as “dumb pipes”will result in a growing gap between high investment costs and low returns

• Outlining Huawei’s SDN controller prototype to support provisioning a large-bandwidthservice under the scenario of data center selection and interconnection

• SDN controller behaving like “an intelligent operating system” for transport networks.• Enabling operators to deploy services on the fly, through virtual service capabilitiespositioning the networks for future service growth

Senior Representative, Huawei

09:50 Strategic Leadership Panel: Developing an Efficient,Service-Aware, Application Aware Network• A call for SDN to include hardware and software decoupling, network openness andvirtualisation, together with OpenFlow to support carriers scenarios

• Uses for SDN: DC Fabric, CCN (Cloud Centre Network) and Network Virtualisation andAutomation

• Innovation is important but it mustn’t reinvent the wheel• Will SDN enable operators to decrease the complexity of their OSS resulting in loweroperational costs?

• Convincing customers that SDN is the way forward• Is the emergence of SDN a death-knell for incumbent providers?AXEL CLAUBERG, Board Member, ONF, and Vice President, IP & Optical, Deutsche Telekom, GermanyCAIO BONILHA, President and CEO, Telebras, Brazil PIETER VEENSTRA, Architect, KPN, The Netherlands

10:30 Networking Break & Exhibition Visit

11:30 Multi-Vendor SDN for Today's and Tomorrow's Networks• How to implement service-level SDN in heterogenous multi-vendor networks• How to incorporate clusters of Openflow controllers in a service-level SDN architecture• Experiences from large-scale deployments in wide-area networks and in datacenter networksHAKAN MILLROTH, CTO, Tail-F

11:55 Managing the Network Remotely• How much can be automated? How much can a network system be ‘trusted’?• The need for effective management measures for abstracted networks• New SDN news from Telecom ItaliaANTONIO MANZALINI, Project Manager, Future Strategies Centre, Telecom Italia, Italy

12:15 Panel Discussion: SDN Automation• Highlighting various SDN Topologies and Architectures: What works best for carriers?• Key differences between the overlay mode, attachment mode featuring MPLS (Attractive toops) or a dedicated network

• Which types of SDN will be the most efficient for operators to deploy? Can SDNs be relied on? • How can SDN and legacy controls work at the same time? Do routers need to change toenable this?

• The need for low-latency fabrics to work without fault• Addressing the need for better hardware, different encoding paradigms, better toolsHRVOJE JERKOVIC, Service Quality Assurance Manager, Vipnet, Croatia ROIME BIN PUNIRAN, Research and Development, Telekom MalaysiaMOHAMED REDA, Product Development Specialist, LINKdotNET, Egypt PAWEL LECH, B2B Services Section Manager, Polkomtel, Poland

12:55 Networking Lunch & Exhibition Visit

13:55 Optimising Service Performance and Cost• Coupling OpenFlow, the SDN and Underlying Network to improve network value• Benefits to be gained from SDN in terms of network margins, CAPEX and OPEX savingsand operations optimisation, with only a few people in charge

• Being smarter with data in terms of monetisation: utilising SDN as part of the overall mixIMRAN MALIK, Director, Customer Programme Management Office, Du, UAE

14:15 Software-Defined Intelligent Networks: AStrategic Imperative for Operators to becomeDigital Lifestyle Providers • Create new digital lifestyle services to generate new revenue • Learn about the four-phase evolution from the New Diameter Network to software-definedintelligent networks, a virtualized control layer providing elasticity , flexibility andinnovation.

• Anticipate subscribers’ behaviors and dynamically create new services and content in realtime with fully software-defined networks, which think for themselves, self-organize and self-optimize

DOUG SURIANO, Chief Technology Officer and Vice President, Engineering, Tekelec

14:40 Moving to Programmable Services• Why separating the carrier plain from the control plain makes sense• Advantages of building out the control layer and linking it with BSS/OSS• Steps to enable and guarantee optimal QoSCHRISTOS KOLIAS, Member, NFV and OpenFlow/SDN Technical Lead, Research Scientist,Network Architecture, Orange, USA

15:00 Panel Discussion: Network FunctionsVirtualisation: Latest Developments• Main benefits of NFV to an operator • How network virtualization enables the scale-out and automatic provisioning necessary tosupport a cloud environment

• What are the main challenges to make NFV a reality • Key attributes of an NFV Platform • What are the first steps leaders in the industry are taking • Where does SDN fit into the NFV storyDOR SKULER, Vice President of Cloud Enablement, Alcatel-Lucent OLIVIER MAES, Senior Director Cloud Infrastructure EMEA, CitrixDIEGO R. LOPEZ, Assistant Technical Manager, ETSI NFV ISG and Head of TechnologyExploration, Global CTO Unit, Telefonica, Spain AXEL CLAUBERG, Board Member, ONF and Vice President, IP & Optical,Deutsche Telekom, Germany

15:30 Virtualise or Not….How Can You Realise the NFVPromise?• All network functions are not created equal, so should all of them be virtualised under NFV?• Does SDN enable NFV, and can one survive without the other? • Will the TEMs become ISVs? If so, who will own the network equipment and reliabilityrequirements?

MANISH SINGH, CTO, Radisys


16:50 Effective Use of Emulation Technologies to QualifyLarge-Scale SDN• Achieving end-to-end unified network abstraction and 100% OpenFlow • Unique network with Google’s own-built software and switches• Qualification, prototyping and validation issues with an SDN network• Using emulation technologies to qualify large-scale SDNGAURAV DESAI, Senior Manager (TLM), Google, USA

17:10 Virtualising the Network to Create a True Cloud• Using the cloud to reduce spending and enable better flexibility and agility• A telco’s perspective on building true cloud services through SDN• Creating an end-to-end virtualised platform for deploying services across the data centre • Converging the orchestration of virtualised networks with VMs in the data centreERY PUNTA HENDRASWARA, IT Solution and Strategic Portfolio, Telkom Indonesia,Indonesia

17:30 End of Day One followed by Networking Drinks in the Exhibition Area

DATACENTER TRANSFORMATIONAND CONSOLIDATION

MONETISING THE NETWORK THROUGH VIRTUALISATION

DEFINING CARRIER-CLASS SDN

*awaiting final confirmation

MANAGEMENT CAPABILITIES OF SDN

SESSIONSPONSOR:

OPE

RATO

R

OPE

RATO

R

OPE

RATO

RSE

RVICE

PROVID

EROPE

RATO

ROPE

RATO

R

OPE

RATO

ROPE

RATO

R


FOLLOW US @sdnworld #SDNWFBook Now [email protected]

DAY TWO: THURSDAY 13TH JUNE 2013

DAY SPONSOR:

08:00 Registration and Coffee

08:15 Analyst Breakfast Briefing SessionsFeaturing:HERBERT MIOSGA, Managing Director, Competencenter, Miosga & DR. BRAUNUnternehmensberatung, GermanyDIMITRIS MAVRAKIS, Principal Analyst, Informa Telecoms & Media, UK DAVID KROZIER, SDN Expert, Ovum, USA PROF. DR THOMAS MAGEDANZ, Head of Next Generation Network InfrastructuresCompetence Centre, Department Fraunhofer Institute FOKUS, GermanyCAROLINE CHAPPELL, Senior Analyst, Heavy Reading, UKTHOMAS RAMBOLD, Global Industry Telecoms Analyst, DESS Consulting, Germany

09:00 Chair’s Welcome09:05 SDN’s Potential in Transforming Networks

and Services • NTT’s advances in the SDN sphere• Achieving the efficient automation of network resources• Why SDN and OpenFlow offers more efficient networks than CLI/config based operation • Automating network operation to reduce the cost of Opex and Capex using commodityequipment which does not have expensive build-in control-plane

• Expectations of how the principles of SDN might be applied to network servicesMASAKI FUKUI, Director of Media Innovation Laboratory, NTT Laboratories, Japan

09:25 Harnessing The Transformative Nature of SDN• Transforming the network to support the mobile data traffic explosion • An MNO’s perspective on SDN• Development place for SDN solutions in SK TelecomALEX JINSUNG CHOI, SVP and Head of Technology Strategy Office, SK Telecom, South Korea

09:45 Benefits of Network Functions Virtualisation andConsolidationSENIOR REPRESENTATIVE, VMware

10:05 Strategic Leadership Panel: Defining Creative Useof SDN for Services in a Carrier Setting• What are the next steps to turn SDN from research and development stage into somethingmore practical that will benefit carrier services directly?

• Identifying creative uses for SDN in in a carrier setting• How does one create an ecosystem of applications that leverage the programmability? • How can service providers tie applications and traffic management systems to theunderlying network infrastructure?

DIEGO R. LOPEZ, Assistant Technical Manager, NFV and Head of Technology Exploration,Global CTO Unit, Telefonica, Spain JOSEP MITJA, Co-Founder and COO, Wuaki.tv. Spain ALEX JINSUNG CHOI, SVP and Head of Technology Strategy Office, SK Telecom, South Korea


11:35 Improving Network Security Through SDNSANJEEV MERVANA, Senior Director of Marketing, Cisco

11:55 The Software Defined Data Center: ServiceProvider Implications & Perspectives• Evaluating the sense behind moving away from hardware to general intelligencecomputing

• Why networks need to be more flexible to meet spiralling network demand• Key definition of SDN as intelligent services and open software abstraction • Advantages of openness as a key differentiator from previous technologiesVICTOR MENDOZA-GRADO, Senior Cloud Solutions Architect, Verizon, USA

12:15 Panel Discussion: SDN Applications and Architecture Models• Is there a single right way forward or will it vary for every carrier?• What are the best and most creative applications for SDN and which are the ones mostlikely to succeed?

• What can we learn from the research and development done so far?• Identifying a timeline for operators to put the theory into action – how swiftly can SDNprinciples be applied?

USMAN ALI AKBAR, Senior Project Manager – Group Synergy, PTCL, Pakistan JAVIER BENITEZ, Senior Network Architect, Network Strategy & Architecture, Colt, Spain MARC COHN, Chair of the Market Education Committee, ONF and Senior Director ofMarket Development, Ciena VICTOR M. GRADO, Senior Cloud Solutions Architect, Verizon, USAMIKE HEFFNER, Director, BNS Product Management, Tekelec

12:45 Lunch Break & Exhibition Visit

13:45 Vision for Effective Network Programmability• Colt’s definition of the network programmability and how SDN, both in the form of ONFand the IETF can help in delivering it)

• Colt’s target SDN architecture (Colt’s IT & Network SDN architecture to deliver the networkprogrammability strategy across the DC and the Network/WAN)

• Colt’s on-going SDN development & potential applications- Data Centre Fabric- DC Network Virtualisation & Automation (Overlay)- WAN Network Virtualisation, Automation, Multi-vendor & Layer Integration

JAVIER BENITEZ, Senior Network Architect, Network Strategy & Architecture, Colt, Spain

14:05 How BT’s Requirements are Met by the OngoingDevelopments of the NFV • Challenges in producing and defining infrastructure support and network functionsvirtualisation

• The need for NFV portability across different implementations of network infrastructure• Covering the approach of the NFV to defining the infra-architecture and outlining progressto date

ANDY REID, Member, NFV, and Chief Network Services Architect, BT, UK

14:25 Network Virtualisation: An Opportunity to BuildMouldable Networks?• Combining NFV and SDN technologies • Creating a real opportunity to build more flexible networks• Work being undertaken at Telefonica towards this aimFRANCISCO-JAVIER RAMÓN SALGUERO, Initiative Leader of Network Virtualisation,Telefonica, Spain

14:45 Panel Discussion: Steps Needed to Make SDNWork Efficiently and to Keep Content Secure• Ensuring optimal security in a complex, hybrid, legacy-abstracted Network Setting• Avoiding disruption to customers when working on a single part of the network• OpenSource concerns regarding openness – is this a threat to SDN’s success?• How open is permissible?• How can piracy be prevented?• Call for regulations and standardization to manage the rollout of SDN effectivelyKAZI MD SAIFUL ALAM, General Manager of Regulatory Affairs, Grameenphone,Bangladesh HAIM GERON, Senior Deputy Director-General, Israel Ministry of CommunicationsFRANCISCO-JAVIER RAMÓN SALGUERO, Initiative Leader of Network Virtualisation,Telefonica, Spain


16:10 The Outlook for Telcos in an SDN-Based Future• The challenges that SDN sets for the industry• Our networked world doesn't need Global Telco Players - our networked world needs SDN-based Service-, Access- and Transport Networks

HERBERT MIOSGA, Managing Director, Competencenter, Miosga & Dr. BraunUnternehmensberatung, Germany

16:30 Panel Discussion: Predictions for the FutureDevelopment of SDN • What are the areas that we can predict SDN will be adopted first?• Can SDN win? Can it survive in the carrier world? • What’s the roadmap for SDN?RENAUD DI FRANCESCO, Director, Europe Technology & Standards, Sony Europe SHAHAR STEIFF, AVP Business Operations, PCCW Global, Hong Kong JENNIFER PIGG, President, Battle Green Reseach (A Yankee Group Affiliate), USA

17:00 Close

SDN APPLICATIONS AND ARCHITECTURE MODELS

INTEROPERABILITY, AUTOMATION AND SECURITY

SDN & NFV: LOOKING TO THE FUTURE

Cited quotes are from a recent related Informa event

OPE

RATO

R

OPE

RATO

ROPE

RATO

ROPE

RATO

R

OPE

RATO

ROPE

RATO

R

OPE

RATO

R

OPE

RATO

ROPE

RATO

R

OPE

RATO

R


FOLLOW US @sdnworld #SDNWF

Tekelec’s market-leading intelligent mobile broadbandsolutions enable operators to manage and monetize mobiledata and evolve to LTE and IMS. Tekelec is the architect ofsoftware-defined ThinkingNetworks™, the end game of trulyintelligent networks. We help operators become digitallifestyle providers by delivering innovative, personalized

services and scaling their networks efficiently. Our Diameter Signaling Routerimproves network scalability, reliability and flexibility, enables secure roaming andreduces congestion. Integrated policy and subscriber data management allowsoperators to increase revenues with mobile advertisers, over-the-top applicationsand device providers, while accelerating cloud and machine-to-machine servicegrowth. More than 300 operators use our market-leading solutions.

RadiSys (NASDAQ: RSYS) is a leadingprovider of innovative platforms, softwareand services for next-generationcommunications, aerospace and defensenetworks. RadiSys’ market-leading ATCA

and IP Media Server platforms coupled with world-renowned Trillium ®and application software enable customers to bring high-value productsand services to market faster with lower investment and risk. RadiSyssolutions are used in a wide variety of applications including3G/4G/LTE wireless voice, data and video; Deep Packet Inspection(DPI); femtocell, picocell and macrocell base stations; conferencing andVoice Quality Enhancement (VQE); and military command and controlsystems. For more information, visit www.radisys.com

VMware is the leader in virtualization and cloudinfrastructure solutions that enable businesses tothrive in the Cloud Era. Customers rely on VMwareto help them transform the way they build, deliver

and consume Information Technology resources in a manner that is evolutionaryand based on their specific needs. With 2012 revenues of $4.61 billion,VMware has more than 480,000 customers and 55,000 partners. The companyis headquartered in Silicon Valley with offices throughout the world and can befound online at www.vmware.com.

SILVER SPONSOR

BRONZE SPONSOR

Tail-f Systems was founded in 2005 by a group ofindustry veterans who shared the vision of buildingtransformative configuration management software andnetwork automation solutions for network equipmentproviders and service providers. By enabling services tobe provisioned faster and more reliably than ever before,

Tail-f is removing major obstacles facing the telecommunications industry as it strivesto more effectively serve its customers.Recognized Industry LeaderToday, Tail-f Systems is a fast growing and profitable company whose products are used inproduction networks all over the world. Tail-f Systems’ technology is deployed in a widevariety of applications and supported by world-class support and professional servicesorganizations. Seven of the ten largest global networking equipment providers are Tail-fSystems’ customers. Learn more about what our customers say about us.www.tail-f.com

Our increasingly interconnected, instrumented and intelligent worldrequires smarter communications to deliver on the promise of asmarter planet. Communications Service Providers (CSPs) play aunique role interconnecting the world, capturing and making sense ofthe data generated by trillions of instrumented devices, and providingthe intelligence to drive exciting services. IBM can help CSPs thrive inthis new environment with our comprehensive portfolio that supportsour clients’ initiatives to: deliver new services that generate new

sources of revenue faster; transform operations to achieve business and service excellence; andbuild smarter networks to optimize and monetize current and next-generation networks.

SESSION SPONSOR

NETWORK WITH THE GLOBAL NETWO MEET SDN & NFV DECISION MAKE

www.sdnworldevent.com

Great opportunity for networking Huawei

OFFICIALSUPPORTING PARTNERNetwork Functions

Virtualisation ISG (NFV)OFFICIAL

EVENT PARTNER

Huawei is a leading telecom solutions provider, ownedentirely by its employees. Through continuous customer-centric innovation, we have established end-to-endadvantages in telecom network infrastructure, application &software, devices and professional services. Withcomprehensive strengths in wireline, wireless and IPtechnologies, Huawei has gained a leading position in theAll-IP convergence age. Our products and solutions havebeen deployed in over 100 countries and have served 45

of the world’s top 50 telecom operators, as well as one third of the world’spopulation. www.huawei.com

PLATINUM SPONSOR

GOLD SPONSORS

Cisco (NASDAQ: CSCO) is the worldwide leader in IT thathelps companies seize the opportunities of tomorrow byproving that amazing things can happen when you connectthe previously unconnected. One of Cisco's keydifferentiators has been our ability to capture market

transitions which drive innovation that enables our customers' long-term success.At the heart of these transitions - cloud, mobility, video, any device and social - isthe network. Cisco’s vision is to become our customers' most strategic businesspartner by delivering intelligent networks and technology and businessarchitectures built on integrated products, services, and software platforms whichenable our customers' success. Cisco has shaped the future of the Internet bycreating unprecedented value and opportunity for our customers and ecosystempartners and has become the worldwide leader in networking - transforming howpeople connect, communicate and collaborate.

PANEL SPONSOR

About Alcatel-Lucent (Euronext Paris and NYSE : ALU)The long-trusted partner of service providers, enterprises, strategic industries and governments around theworld, Alcatel-Lucent is a leader in mobile, fixed, IP and optics technologies, and a pioneer in applicationsand services. Alcatel-Lucent includes Bell Labs, one of the world's foremost centres of research and

innovation in communications technology. With operations in more than 130 countries and one of the most experienced global services organizations in the industry, Alcatel-Lucent is a localpartner with global reach. The Company achieved revenues of Euro 16 billion in 2010 and is incorporated in France and headquartered in Paris.For more information, visit Alcatel-Lucent on: http://www.alcatel-lucent.com, read the latest posts on the Alcatel-Lucent blog http://www.alcatel-lucent.com/blog and follow the Company on Twitter: http://twitter.com/Alcatel_Lucent.

PANEL PARTNERS

PANEL PARTNER

Citrix (NASDAQ:CTXS) is the cloud computing company that enables mobile workstyles—empowering people towork and collaborate from anywhere, accessing apps and data on any of the latest devices, as easily as theywould in their own office—simply and securely. Citrix cloud computing solutions help IT and service providersbuild both private and public clouds—leveraging virtualization and networking technologies to deliver high-performance, elastic and cost-effective services for mobile workstyles. With market-leading solutions for mobility,

desktop virtualization, cloud networking, cloud platforms, collaboration and data sharing, Citrix helps organizations of all sizes achieve thekind of speed and agility necessary to succeed in an increasingly mobile and dynamic world. Citrix products are in use at more than260,000 organizations and by over 100 million users globally. Annual revenue in 2012 was $2.59 billion. Learn more at www.citrix.com

Ciena Corporation, the network specialist, offers leading network infrastructure solutions, intelligent software anda comprehensive services practice. Ciena leverages deep expertise in packet and optical networking anddistributed software automation to deliver solutions in alignment with OPn, Ciena’s approach for building next-generation networks that are programmable, scalable and that can automatically adapt to handle the changes

created by cloud/data center migration, mobile broadband and the surging demand for high-bandwidth applications and services. Thecompany’s solutions form the foundation of many of the largest, most reliable and sophisticated service provider, enterprise, government,and research and education networks across the globe.

EXHIBITOR


FOLLOW US @sdnworld #SDNWFwww.sdnworldevent.com

MEDIA PARTNERS

OFFICIALRESEARCHPARTNER

WORK VIRTUALISATION ECOSYSTEM KERS FROM TELCOS WORLDWIDE

OF AUDIENCEDIRECTOR LEVEL

OR ABOVE

60%

OPERATORS 50%

EXHIBITORS IN OURON-SITE EXHIBITION

SHOWCASING THEVERY LATEST IN SDN

TECHNOLOGYSOLUTIONS

40+

SENIOR-LEVELATTENDEES

350+

OPERATORRICH AGENDA

It was a good event which gave a platform to theoperators all over the globeto discuss their experiences”

du

SPONSORSHIP AND EXHIBITIONOPPORTUNITIES:For further information on the varioussponsorship and exhibition opportunitiesavailable at the event please contact Owen Lochner on +44 (0)20 7017 6848 or [email protected]

PRIVATEMEETING ROOMS

In order to drive the best businessbenefits from the event, private meetingrooms are available to purchase. The

private meeting rooms are the ideal placeto host senior delegates in a room close to

the exhibition floor. Please contact Owen Lochner on

+44 (0)20 7017 6848 [email protected]

Great opportunity to touchthe reality of the marketExfo


WHY NOW?SDN and NFV arrive at an appropriate andinteresting time for carrier networks. Thefollowing reasons are key factors for theincreasing interest in Telco SDN:• The telco and IT environments are merging

and there is a requirement for clear definition–and perhaps standardization – of telco SDN.

• Following LTE, infrastructure vendors haveconsiderably fewer opportunities for revenuegrowth. LTE-Advanced is expected to be anincremental revenue driver while small cellswill not be able to match revenues fornationwide LTE deployments. In a way, telcoSDN is the next potential revenue driver forinfrastructure vendors.

• Operator cloud strategies are evolving andcarriers are deploying data centres, where theIT version of SDN (primarily OpenFlow) isdeployed. It is natural that this will propagateto network elements, which may beimplemented in software in these data centres.

• The increasing drive for lower OPEX, lessreliance on over-provisioning, ability to reactto unplanned events and better efficiency inintegrating new services (or partners) are allbecoming a necessity. These are also alladvocates for the flexibility and scalabilitythat SDN offers.

On the other hand, telco SDN currently has someserious challenges to overcome:• Each vendor has a different definition of

SDN, but hopefully NFV will force vendors toalign to its vision.

• NFV compatible (or standardized) elementswill arrive in the market at least 1-2 yearsfrom now.

NFV elements may require forklift upgrades forexisting infrastructure, where there may not be aclear revenue opportunity, but only cost savings.

IS TELCO SDNTHE NEW IMS?Telco SDN (and the NFV) have seriousadvantages over IMS: SDN is alreadybeing implemented in the IT domain andoperators and vendors will have learnedfrom their involvement in IMS. Also, SDN isattempting to enter the market byconverting practices and technologies fromthe IT domain so that they can be appliedin the telecoms environment. Contrary tothis, IMS was a completely new – and veryoptimistic – concept.

The future is much brighter for Telco SDN.Although vendors may be currentlymarketing it similarly to IMS, operators willsurely make sure that outcomes of the NFVaddress their key concerns – and tonedown vendor hype

INVESTIGATING TELCO SDNAND ASSESSING ITS IMPACT

WHAT IS TELCO SDN?Telco SDN seems to be everything that is described bythe following mantra: network elements implementedin software running on commoditized IT platforms.Each vendor has a different implementation, strategyand even definition of SDN, and there seems to beconfusion in the market regarding both the actualdeployment of SDN in the telco network and the valueproposition of the new technology. For example, onevendor claims that in a true SDN, every element in thenetwork needs to run in software (as far out as theantenna), while other vendors consider that an SDNshould be implemented in the data centre forcontrol/data plane abstraction.In the IT domain, SDN largely refers to OpenFlow(although SDN is theoretically a much broaderconcept), where the control and forwarding planesare separated to enable more flexible managementof traffic through software programmable routers.Virtualization is usually considered to involverunning several instances of servers in the samedata centre, a practice which is quite wellestablished in the cloud market. However, both

SDN and virtualization may refer to differentnetwork aspects or techniques, which depend onvendor strategy, network environment and legacy.To summarise, Telco SDN currently refers to thereplacement of network components with softwarerunning on commoditized IT platforms. Severaltelecom network elements are particularly interestingfor this scenario:

• Legacy and out of date equipment: Instead ofhaving to maintain, support and upgradeequipment that is enabling legacy services, SDNcan replace their functionality in software whichruns on standard IT platforms. Network elementsthat are in this category include BroadbandRemote Access Servers (BRAS) and PSTNnetwork elements.

• Processing-hungry infrastructure: Software drivenelements that can allocate processing capacityreal-time are very relevant, so thatoverprovisioning can be minimized. Suchelements include video or traffic optimizationgateways or anything that requires a highprocessing load.

ENTER NFVIn order to address the cacophony of differentdefinitions for Telco SDN, operators have setup theNetwork Functions Virtualization (NFV) forumwhich is described by the following:Network Functions Virtualisation aims to addressthese problems by leveraging standard ITvirtualisation technology to consolidate manynetwork equipment types onto industry standardhigh volume servers, switches and storage, whichcould be located in Datacentres, Network Nodesand in the end user premises. We [the NFV]believe Network Functions Virtualisation isapplicable to any data plane packet processingand control plane function in fixed and mobilenetwork infrastructures.

We would like to emphasise that we see NetworkFunctions Virtualisation as highly complementary toSoftware Defined Networking (SDN). These topicsare mutually beneficial but are not dependent oneach other. Network Functions can be virtualisedand deployed without an SDN being required andvice-versa.Key operators, including AT&T, Telefonica,Deutsche Telecom, Vodafone, France Telecom andVerizon Wireless and several vendors includingAlcatel Lucent, Cisco, Huawei, IBM, JuniperNetworks and NSN are founders of the NFVforum. An interesting departure from the standardmembership model of telecom bodies is that ITvendors have joined, indicating that there isconsiderable potential in the telecoms environment.

For more information please visit our InformaTelecoms & Media’s Intelligence Centrehttp://www.informatandm.com/ic/.

About Informa Telecoms & Media - © Informa UK Ltd2013. All rights reserved

For more information, visit www.informatandm.com.To hear more from our analyst team join our AnalystCommunity group on LinkedInwww.informatm.com/linkedin or follow us on Twitterwww.twitter.com/informatm.

DimitrisMavrakisPrincipal Analyst,Informa Telecoms& Media

I am a member of an endorsing association and am entitled to a 15% discountDiscounts are at the discretion of Informa Telecoms & Media and are not cumulative

Please note all bookings are subject to Informa T&M’s terms and conditions, please visit the website for details

TAX: Under Spanish Customs & Excise regulations, all delegates are required to pay 21%VAT on any conference taking place in Spanish.

CANCELLATIONS: Cancellations received in writing before Friday 31st May will besubject to a service charge of £125. The full conference fees remain payable on and afterFriday 31st May. Substitutions are welcome at any time. It may be necessary for reasonsbeyond the control of the Organiser to alter the content and timing of the programme or theidentity of the speakers. This contract is subject to English Law.

ARE YOU REGISTERED: You will always receive an acknowledgement of your bookingvia email. If you do not receive anything, please call us on +44 (0)20 7017 5506 to makesure we have received your booking.

CALL MONITORING: Telephone calls to Informa UK Ltd may be recorded or monitored inorder to check the quality of the service being provided.

DATA PROTECTION: The personal information shown, and/or provided by you will beheld on a database and shared with companies in the Informa Group. It may be used tokeep you, or any additional names provided by you, up to date with developments in yourindustry. Sometimes your details may be obtained from or made available to externalcompanies for marketing purposes. If you do not wish your details to be used for thispurpose, please write to The Database Manager, Informa UK, Maple House, 149 TottenhamCourt Road, London W1T 7AD

ACCOMMODATION: Reduced rate accommodation has been negotiated for attendees.Information is available on our website: www.sdnworldevent.com/accommodation

PAYMENT INFORMATION: Payment should be made by cheque, credit card, in Euros, PoundSterling or US Dollars. Cheques must be made payable to Informa UK Ltd. Payment must bereceived by Friday 31st May 2013 in order to secure your place. Please quote the delegate nameand the Event Code (I799N) as a reference on all transactions. Informa UK Ltd, in conjunctionwith Tax Back International VAT reclaim, the world’s leading VAT recovery organisation, can helpyou to make a significant reduction on your attendance cost. Once an invoice has been sent toyou, Tax Back International will advise you as to how the VAT can be reclaimed.

Informa is PCI compliant and for security reasons now only accept credit cards payments via theevent website and on the phone.

PRICING PRICE AVAILABLE BEFORE 26TH APRIL 2013 PRICE AVAILABLE AFTER 26TH APRIL 2013

OPERATOR PRICES

Complete Event (2 Day Conference plus Special Focus Day on Network Virtualisation) £999 + IVA @21% = £1,208.79 £1,099 + IVA @21% = £1,329.79

Two Day SDN World Conference £799 + IVA @21% = £966.79 £849 + IVA @21% = £1,027.29

NON OPERATOR PRICE

Complete Event (2 Day Conference plus Special Focus Day on Network Virtualisation) £1,999 + IVA @21% = £2,418.79 £2,299 + IVA @21% = £2,781.79

Two Day SDN World Conference £1,499 + IVA @21% = £1,813.79 £1,699 + IVA @21% = £2,055.79

I am unable to attend, please send me access details to view the event documents online at £325 + VAT @ 20% = £390

BOOK NOW! E: [email protected] T: +44 (0)20 7017 5506

FEE: There are different fees depending on which days you would like to attend. Paying options include access to the conference, lunch, refreshments,online conference documentation. The fees do not include hotel accommodation. All fees are subject to 21 % VAT (tax rate).WORLD

Developing Network FunctionsVirtualisation and Carrier-Class SDN


TERMS AND CONDITIONS:

Event Code - I799N

INNOVATION ACCELERATORStart Up ? Why not apply to present your company in the Innovation Accelerator Session as part of the Special Focus Day onTuesday 11th June? (see agenda for details). For the price of only two delegate places, you receive three delegate passes, ademo pod in the SDN World exhibition area, plus the opportunity to present your company to the full conference audience and aindependent panel in the SDN World Innovation Accelerator Session - with a chance to win the SDN World Innovation Prize.

£4,599 + IVA @21% = £5,564.79

3days only

£999for Operators


9 Developing s Virtualisation Carrier-Class SDN...

Documents

Transcript of 9 Developing s Virtualisation Carrier-Class SDN...