9 Culture&Diversity

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Corporate Culture

& Diversity


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Module Outline

What is Culture? Diversity and Its Implications

Stereotyping Workplace DiscriminationSexual HarrassmentTreatment of Persons with AIDS


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Culture

Is the learned and shared way of thinkingand acting among a group of people orsociety

Is the environment of human-craftedbeliefs, customs, knowledge and practices


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Hierarchy of Cultures

World Culture

Humanity

Major Culture (e.g., U.S. culture, Filipino culture)

A regional or national group with a common culture

Subculture (e.g., various immigrant groups or regionalgroups)

A cultural group within a major culture

Corporate Culture

An organization within a major culture or subculture


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Thoughts on Culture

Everyone creates cultureevery person, group, family,organization. Culture is what everyone knows that everyone else knows.

It is a way of understanding and living in the world. Cultures are defined by their differences from other

cultures. The greater the difference, the more defined theculture. The most important aspects of culture are those not talked

about. People from different cultures experience different

realities. Most cultures value conformity, reward compliance, andpunish descent.


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International Body Language

China In eastern culture, silence can really be golden. So dontpanic if long periods of silence form part of your meetingwith Chinese people. It simply means they areconsidering your proposal.

Bulgaria Bulgarians nod the head up down to say no, not yes. Tosay yes, they nod their heads back and forth.

Egypt In the Arab world, the left hand is considered unclean.Use your right hand always to get a business card,shake hands and for eating.

Hong Kong When trying to attract someones attention, dont useyour index finger with palm extended upward. This ishow Cantonese call their dogs.

India Beware of whistling in public that is the height ofrudeness there.


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International Body Language

Japan Slurp your noodles at lunch far from being rude, itactually shows you appreciate the food very much

Russia Russians greet with bear hugs and kisses direct on thelips. Dont do this however in Uzbekistan, they will

probably shoot you.Pakistan The overt display of a closed fist is an incitement to war

Saudi Arabia If a Saudi man takes anothers hand on the street, it is asign of mutual respect.

Greece Dont use the hand sign for OK it signifies Asshole

Malaysia If you find a Malaysian with his hands on his hips beforeyou, beware you have said something terrible or donesomething wrong


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Value of Corporate Culture

Culture gives an organizational identity to employees -- adefining vision of what the organization represents

It is an important source of stability and continuity to theorganization, which provides a sense of security and

belongingness to members Knowledge of culture helps newer employees interpret

what goes on in the organization

It is important to managers because it will allow them tocontextualize behavior of employees -- i.e., understandwhy people behave that way

Culture helps stimulate employee enthusiasm for theirtasks


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Features of Winning Cultures

Sets High ideals and expectations for all

Rewards members for achievement

Sets clear company values and ethicalguidelines for behavior

Empowers employees

Creates Loyalty to the Team

Develops a high performance environmentwhich is challenging, satisfying and fun towork in


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Communicating Corporate Culture

Means to Communicate include:

Communication of Corporate Vision and Mission

Corporate Philosophy Statements (Credo)

Codes of Ethical Conduct New Employee On-Boarding and Integration

Programs

Process is called ORGANIZATIONAL

SOCIALIZATION continuous process oftransmitting key element of culture to employees


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Ways of Forging and Changing Culture

VeryGreat

Great

Moderate

Minimal

CommunicateTop MgtSupport

TrainEmployees

FormulateValueStatements

RewardBehaviors

UseStories& Myths

Regognizeheroes

UseSlogans

Appointa Managerof Culture


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Creating a Fun Work Environment

A Fun Work Environment is a unique andincreasingly popular culture in which supervisorsencourage, initiate, and support a variety ofplayful and humorous activities.

It has several features: Easily recognized by observing the presence of

laughter, smiles, surprise and spontaneity

Means different things to various people

Relatively easy to create at work

Elicits a broad rang of personal and organizationalpayoffs


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Exercise:

How We View Differences


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Video Showing:

A Peacock in the Land ofPenguins


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Diversity

Refers to the presence of individualhuman characteristics that make peopledifferent from one another.

More specifically, this diversity comprisesdifferences among members in terms of:gender, age, ethnicity, abled-bodiedness,

marital status, family background andreligion


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Types of Diversity

Gender

Age

Race

Ethnicity Culture

Religion

Language/Accent

Disability

Height/Weight

Sexual Orientation

Education

Job Title

Job Function

Job Skills

Union/Non-Union

Part-Time/Full-Time

Marital Status

Political affiliation


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The Village Earth

"If we could shrink the earth'spopulation to a village of precisely100 people, with all the existing

human ratios remaining the same, itwould look something like thefollowing. There would be:


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The Village Earth

57 Asians21 Europeans; 14 from the WesternHemisphere, both north and south8 Africans

52 would be female48 would be male

70 would be non-white30 would be white

70 would be non-Christian30 would be Christian 89 would be heterosexual

11 would be homosexual


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The Village Earth

6 people would possess 59% of the entireworld's wealth and all 6 would be from theUnited States

80 would live in substandard housing 70 would be unable to read 50 would suffer from malnutrition 1 would be near death; 1 would be near

birth 1 (yes, only 1) would have a college

education 1 would own a computer


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The Challenge ofWorkplace Diversity

The challenge lies in the continuousimprovement of the integration and socialacceptance of people from different

backgrounds within organizations. Our differing human characteristics

influence the way we think, act, interact,

and make choices. Often, these differences interfere with ourability to support, trust, and respect eachother, and thus to effectively function

together.


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Areas of Workplace Diversity

Equal Opportunity and Affirmative Action The active recruitment of women, minorities,

and other protected groups.

The goal is to meet certain legal imperatives. EEOC

Department of Justice

Civil Rights

The primary concern is meeting quotas, oftenwithout concern for the survivability of theseindividuals.


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Managing Diversity

The organization is diverse by default, andnow it must deal with it.

The goal is to fix, cover-up, and/or defer theproblem with a minimum of hassle.

The effort is top management-driven, thus

forced throughout the organization. The concern is more for a change in behavior

than attitudes.


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Valuing Diversity

The organization sees direct benefits fromincorporating diverse people and

perspectives. INCLUSION: The goal is to change and/or

create a organizational culture that

recognizes, respects and encouragesindividual differences.


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Diversity Bias

Assumptions of Superiority

Im better than you.

Assumptions of Correctness

This is the way it should be

Assumptions of Universality

Were all the same. Everybody is just like me.


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Stereotyping

Occurs when one thinks of a person in terms ofgeneral characteristics attributed to a particulargroup

Examples: Old man or woman = Slow, Unpropductive, Cant DoPhysical Work

Chinese = Thrifty, Shrewd Business Sense, Familial

Focus Female Manager = Fickle-Minded, Indecisive, Form

vs. Substance oriented, Physical Limitations


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Discrimination

EEO Laws (in US and Europe) generallyprohibit job discrimination on the basis ofrace, color, national origin, sex, religion,

handicapped status, sexual orientation

Two Key Discrimination Issues which wewill discuss:

Sexual Harassment

AIDS


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Sexual Harassment

Unwelcome sexual advances, requests forsexual favors, and other verbal or physicalconduct of sexual nature constitute sexual

harassment when:1. Submission to such conduct is made explicitly or

implicitly a condition of an individuals employment

2. Submission or rejection of such conduct by an individualis used as the basis for employment decisions affecting

the individual (e.g. promotion)3. Such conduct has the purpose or effect of unreasonably

interfering with an individuals work performance or

creating an intimidating, hostile or offensive workingenvironment


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AIDS

Medical privacy of AIDS should beprotected

Acceptance of the person should beencouraged

Managers should be oriented on what todo when one of their staff is tested HIV

Positive


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Video Showing:

Valuing Diversity at theInterpersonal Level

9 Culture&Diversity

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