9 Building Blocks

7/29/2019 9 Building Blocks

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Submitted by:Anirudh G 18Shruti Jain 27

Gopalakrishnan K 28Harish M 33Raghaw Mundhra 36

Deepika S


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Here in our business model the customer

segment will cover the students who are

studying in the 10 or 12th

class as well as theirparents who are main influencer in their decision

Also the students & parents (10 th & 12 th ) will be

targeted from tier II & tier III cities of the Tamil

Nadu


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This concept will help the students by showing a right

path to meet their career goal and objectives

For 10 th class students it will add value by guiding

them to select the respective stream suitable for

them as well as clear the misconception about the

various streams

For 12 th class students it will add value by providingthem sufficient knowledge about the good colleges

which they can target and also about different

entrance exams required for them


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The main channel to reach our target audience for our

business will be schools.

We possibly will have tie ups with the schools for the

mentorship programs for the 10 th and 12 th students

Some other channels for reaching the customer segment

can be the caching institutes, some science exhibitions and

student fairs etc

Social media is also one of the channel by which we can

reach the target audience by advertising on the FB page of

the schools etc


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As the relation is based on human interaction, our venture willprovide one to one personal interaction for the students as wellas parents

We will also maintain constant touch with the customers byproviding them with constant updates on various institutions aswell exams

Also providing them the career options even after they haveentered into the colleges for future reference and hence forging

a nice relationshipStaying in touch with the schools and giving them a updates onthe board exams like paper pattern, sample papers etc will builda good relation with the main channel of our business


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Revenue is generated from students

Transaction type revenues (Usage Fee) from the students for the

counseling provided

Fees based on the number of sessions and interactionsAdvertising revenue can be collected in future by advertising the

coaching institutes and schools in the material and reports

provided

Real time market pricing : Higher pricing during admission seasonand lower prices in Lean season

Customer segment dependent : Marginally Lower prices for

students from a not so good background


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Intellectual resources such as Database on

colleges, marks, entry criteria, etc

Human Resources capable of delivering therequired counseling and advice

Strategic Partnerships and Tie-ups with

schools and Junior colleges to access the

students easily


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Problem solving is the Key activity in our

venture

Managing the Knowledge and using it to solvethe students dilemma is instrumental in

determining the success of the venture

Ability to establish good network andplatforms with schools to reach the target

audience, students


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Economy of scale partnerships with schools and

Junior colleges will help in attracting a large

target audience at lower costs

Risk of a competitor coming up can be reduced

by establishing these Tie-ups

Experience curve will benefit our venture in an

exponential manner as the students feedbackwill help us to improve our performance in the

future


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Value driven business having a First-mover advantage

No concept of switching costs as we are the First movers

and Virtually non-existent competition

Fixed costs of establishment of Offices, salaries,

advertising will be the major costs

Economies of scope as the marketing costs and

promotional activities will benefit both of our target

audience (Class X & XII)

Economies of scale: Higher the number of customers,

more easily the fixed costs can be spread helping us in

achieving Break-even faster


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9 Building Blocks

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