Peter Bolebruch

9 Areas for Marketing Automation

• Where to begin?• Defining Goals• Choosing tools• Tools• What worked for us

Asertivita

What is Marketing Automation?Marketing Automation consists of software platforms designed for marketing departments that help automate repetitive tasks. These tasks are then optimized and can be used more effectively to reach your goal.

Do you want to be a Sniper or shoot blindly?It’s thanks to automatic platforms that you can reach the right potential or existing clients based on their interests.

Asertivita

Defining GoalsBefore you start to automate processes, you need to define your goals• increasing sales• building brand-awareness• collecting leads for future campaigns• collecting information on existing clients• expanding portfolio and offers for existing

clients• ….

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OrderOne of basic rules of Feng-Shui: "Keep everything in order and you will live happily.” This rule also applies to Marketing Automation. Answer honestly: Odpovedzte si úprimne: Do you order your “home”?• CRM• ERP• META data• Infrastructure• Customer Support• ….

Asertivita

9 Areas for Marketing Automation

1. Newsletter / ESP

2. Social Media

4. META Data

5. SMS / Mobile marketing

6. Customer support

7. Data / DBaaS

8. AddOn‘s / API‘s / Integrations /...

9. Automation Tools

Implementation

• Clean up• Don‘t be afraid of changes• Experiment• Get good advice

Viac informácií

• www.inmedia.im • www.pinterest.com/inmediaslovakia

Ďakujem za pozornosť.

www.inmedia.im