9 - 12 JANUARY 2020R O Y A L P H U K E T M A R I N A

W W W .T H A I L A N D Y A C H T S H O W . C O M

P A R T N E R S H I P

The Thailand Yacht Show is unlike any other event in the region. With a distinct focus on the most glamorous sailing and power-yachts in the world, the Show is a first-class marketing platform for luxury brands to engage with ultra-wealthy clients and future clients in a unique setting and a relaxed, fun atmosphere over four days.

The Show was conceived and structured to be a platform for brands and companies to access the luxury marine lifestyle community in Southeast Asia and beyond. Luxury brands, premium vehicles, financial services and private banking are just some examples of sectors that synergise with our marine exhibitors and HNWI visitors.

■ ATTRACT LOCAL AND INTERNATIONAL HNWI’S WITH DIFFERENT PASSIONS AND INTERESTS. ■ CREATE AND EXECUTE AN INSPIRING, HIGH-END LIFESTYLE ENVIRONMENT. ■ ENHANCE YOUR IMAGE BY POSITIONING YOURSELF WITH OTHER PRESTIGIOUS BRANDS. ■ EXPERIENCE AN ATMOSPHERE OF CREATIVITY AND FUN WITH LIKEMINDED INDIVIDUALS. ■ PROMOTE YOUR BRAND TO A REGIONAL AUDIENCE AND INCREASE YOUR BRAND VISIBILITY.

As Thailand’s premier luxury lifestyle event, the Show offers potential sponsors and partners a variety of unique experiential opportunities.

WHY PARTNER?

OPPORTUNITIESSponsorship opportunities include hospitality and networking events, such as poolside cocktails at luxury villas and invite-only networking soirees on-board yachts or at our exclusive “branded” VIP Lounge and Floating Bar.

WHY PARTNER? 2

■ COCKTAIL PARTIES ■ DEMONSTRATION PLATFORM ■ FLOATING BAR ■ FOOD & BEVERAGE AREAS ■ INTERACTIVE DEMONSTRATIONS ■ NETWORKING EVENTS ■ VIP LOUNGE ■ YACHT & SUPERYACHT PARTIES

TITLE & PRESENTING SPONSORONE DEDICATED SPONSOR

CO-SPONSOR & EXCLUSIVE PARTNERSMULTIPLE NON-COMPETING PARTNERS

OFFICIAL SUPPLIERSSUPPLYING GOODS & SERVICES

3 WWW.THAILANDYACHTSHOW.COM

METRES1,000+ OF YACHTS ON DISPLAY

90+BRANDSON SHOW

12,500SQM

& ON-WATER EXHIBITION SPACETOTAL LAND

FACTS & FIGURESV I S I T O R S5 , 3 0 0

SPONSORS & PARTNERS CATEGORIES

FOOD & BEVERAGE

31%HOTELS / RESORTS

28%GOVT. / ASSOC.

9%

OTHERS

14%AVIATION / VEHICLES

6%FASHION / JEWELLERY

4%YACHTING / MARITIME

8%

60 YACHTS, BOATS & WATERCRAFT ON DISPLAY IN THE MARINA

MARKETING REACH & CAMPAIGN 4

Our international advertising campaign - in various languages - will promote the Thailand Yacht Show across print, digital and broadcast platforms to spread the word and generate awareness in the run up to the Show.

Our social media platforms will promote the Show and drive awareness whilst our frequent

e-newsletters, sent to a targeted database of over 40,000, will provide visitors with a reliable source of up-to-date information and latest features.

Meanwhile, our local visitor promotion, which includes local billboards and radio advertising spots, reflects our intention to attract more Phuket residents - both trade and public - to the Show.

MARKETING CAMPAIGN & REACH

E-NEWSLETTERS SOCIAL MEDIA

ADVERTISING & EDITORIALS

5 WWW.THAILANDYACHTSHOW.COM

MEDIA & MARKETING EXPOSURE

20+G U A R A N T E E D E X P O S U R E THROUGH OUR GLOBAL NETWORK

MEDIA PARTNERS W O R T H O F COVERAGE ACROSS A L L P L AT F O R M S

THB 134.6 M I L L I O N

PR

VA

LU

E

REACH ACROSS ALL PR AND SOCIAL MEDIA CAMPAIGNS7.9 MILLION

VISITOR FACTS & FIGURES

63%

ASEAN

EXHIBITORS (%)

VISITORS (%)

63%

23%

EUROPE

14%

RUSSIA

12%

6%

ASIA

4%

5%

AMERICAS

4%

2%

AUSTRALASIA

2%

1%

REST OF WORLD

1%

TYPE OF VISITOROVERSEAS TRADE

OVERSEAS PUBLIC

LOCAL TRADE 5%

LOCAL PUBLIC

5%

5%

60+ COUNTRIES REPRESENTEDFROM ALL OVER THE WORLD

9%

16%

5%

10%

5% 35%

7%

MAIN INTEREST*BOATING IN GENERAL

MARINE EQUIPMENT

BOAT CHARTER

LIFESTYLE PRODUCTS

BUYING A BOAT

NETWORKING

OTHER 18%

33%

24%

27%

16%

Located in a prime-area in the Exhibition Hall, our exclusive, custom-built VIP Lounge (8.5m x 11m) allows sponsors, exhibitors and their brands to mingle with VIP guests in a relaxed, yet sophisticated setting. With comfortable seating areas, sponsored bar and dining opportunities, our VIP Lounge offers the ideal place to network, conduct business or simply unwind in luxurious surroundings.

VIP Lounge sponsors will align their brand with Thailand’s premier yachting and luxury lifestyle and will help increase their on-site experience whilst interacting directly with HNWIs, VIPs and key decision makers who will attend the Show.

With multiple branding and signage possibilities plus the opportunity to host invite-only networking events or cocktail parties, the VIP Lounge offers sponsors the perfect platform to expose their brand in Thailand and beyond.

For more information about becoming a Thailand Yacht Show VIP Lounge Sponsor, please get in touch with us and we will work with you for a bespoke sponsorship package.

The Thailand Yacht Show invites a select number of non-competing brands to sponsor our custom-built VIP Lounge.

SPONSORED VIP LOUNGE

SPONSORSHIP OPPORTUNITIES 6

EXCLUSIVE LOUNGE PARTNERTHB 1,000,000

LOUNGE PARTNER INVESTMENTTHB 250,000

Inspired by Phuket’s long-standing reputation as Asia’s premier charter destination, our brand new two-storey Floating Bar provides the perfect respite - for both exhibitors and visitors alike - from the January heat.

Strategically situated in the heart of the marina, allowing easy access to all four docks, the Floating Bar is designed to increase visitor activation on-the-water, allowing potential buyers and their families to engage with on-water exhibitors in the ultimate nautical setting.

It’s unique location, surrounded by some of the region’s most beautiful yachts, makes the Floating Bar one of the Show’s most distinctive features and we are inviting a select number of brands to take advantage of the various sponsorship options on offer.

For more information about becoming a Thailand Yacht Show Floating Bar Sponsor, please get in touch with us and we will work with you for a bespoke sponsorship package.

Raise your glasses and toast to good times at the Show’s definitive floating watering-hole!

SPONSOREDFLOATING BAR

FROM MEMORABLE ON-WATER

SALES TO HEARING THE TALES

OF THE SEA, OUR FLOATING

BAR IS SURE TO BE THE LATEST

MUST-VISIT ATTRACTION AT THE

THAILAND YACHT SHOW

7 WWW.THAILANDYACHTSHOW.COM

EXCLUSIVE FLOATING BAR PARTNERTHB 1,000,000

FLOATING BAR PARTNER INVESTMENTTHB 250,000

PREVIOUS PARTNERS 8

The success of any show is dependent on a strong relationship with its partners and stakeholders, and the Thailand Yacht Show is no different.

PREVIOUS PARTNERS & SUPPORTERS

Both traditional and new media play a vital role in helping to promote the Show to as wide an audience as possible, especially new markets.

PREVIOUS MEDIA PARTNERS

9 WWW.THAILANDYACHTSHOW.COM

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ROYAL PHUKET MARINA

The vision of the organisers of TYS and the way to develop the market here is very much in sync with our own, so we are fully behind it. We see the Show becoming the major large yacht event in the region and will continue supporting it going forward.

Joshua LeeMANAGING DIRECTOR & FOUNDERLEE MARINE CO. LTD.

We are proud to sponsor TYS and to show our commitment to create new opportunities that will boost Phuket’s economies. By growing the marine tourism industry, we will attract quality visitors and high-end leisure tourists with significant spending power.

Apichart ChirabandhuADVISORMINISTRY OF TOURISM & SPORT

With the energy and enthusiasm of the organisers who work on this project throughout the year, we are confident that the annual Thailand Yacht Show will continue to help develop an extremely valuable high-end nautical tourism for Thailand.

Phakaphong TavipatanaGOVERNORPHUKET GOVERNMENT

I am pleased to say we made some sales during the Show itself and have a number of other negotiations to conclude. Our charter team also saw a big increase in bookings during the Show and Phuket remains the premier charter destination in Asia.

Richard AllenGENERAL MANAGERSIMPSON MARINE (THAILAND) CO. LTD.

This is my third year in a row at the yacht show here and it’s getting bigger every time. It is a great place to connect with the community and get to know about the latest innovations hitting the market in terms of boat technology. It also makes for a great family vacation.

Tim WilliamsVISITORBOAT OWNER

Multihull Solutions were very pleased to participate again as an exhibitor. The quality of visitors was top rate and our vessels received great exposure. The joining together of all three events is a definite winner for all involved and we look forward to next year’s Show.

Andrew de BruinGENERAL MANAGERMULTIHULL SOLUTIONS ASIA

Thank you to all of our exhibitors, partners and supporters for contributing to the Show’s success and we look forward to seeing you again in January 2020!

11 WWW.THAILANDYACHTSHOW.COM

www.thailandyachtshow.com

To find out more about partnering with the 2020 Thailand Yacht Show,

please contact us atinfo@thailandyachtshow.com

#thaiyachtshow