RResortResortproduced by The University ofDenver’s School of Hotel, Restaurant& Tourism Management and theHospitality Sales & MarketingAssociation International (HSMAI).

8thAnnual

April 16-18, 2008Hotel del Coronado • San Diego, CA

Featured SpeakersChip Conley, President and CEO, Joie de Vivre Hospitality

“The Business of Creating Loyalty: Customers, Employees and Investors Alike”

Peter Yesawich, President and CEO, Y Partnership“Emerging Lifestyles and Travel Trends:

Implications for Resort Marketing”

Crist Inman, CEO, The LaPaz Group and INCAE Business School

“Niche Innovations and the Mainstreaming of Sustainability”

Dr. Suzanne D. Cook, Senior Vice President, Research, Travel Industry Association

“Update for Resorts: Consumer and Travel Industry Trends”

www.resortconference.com

Conference

8th Annual

ConferenceRResortResort

Agenda agenda subject to change

The 2008 Resort Conference is the only conference planned by resort executives for resort executives. Join us in sunny San Diego at THE HOTEL DEL CORONADO to gain insight into the business philosophy of Chip Conley, Founder and CEO of Joie de VivreHospitality, see where the industry has been with Peter Yesawich of Y Partnership, see where it is headed with Suzanne Cook of TravelIndustry Association, and learn the current trends in sustainability from Crist Inman of The La Paz Group. In addition, nine differentbreakout sessions will allow you to delve deeper into the future of the resort industry from social media to changing to sustainable practices without compromising property standards and customer expectations.

Wednesday, April 16:

Morning:HSMAI Foundation Golf Tournament

1:00 PM – 8:00 PM: Onsite Conference Registration

12:00 PM – 5:00 PM: HSMAI Resort Marketing Special Interest Group – AnnualMeeting of the HSMAI Resort Best Practices Subscribers (By Invitation Only)

6:00 PM – 8:00 PM:Welcome reception sponsored by Hotel del Coronado

Thursday, April 17:

7:30 AM – 8:30 AM: Continental Breakfast in Exhibit Hall

8:30 AM – 8:45 AM: Welcome: David Corsun, Associate Professor and Director, Schoolof Hotel, Restaurant and Tourism Management, Daniels College ofBusiness, University of Denver, and Bruce Hutton, Dean, DanielsCollege of Business

8:45 AM – 10:00 AM: General Session 1: The Business of Creating Loyalty:Customers, Employees and Investors AlikePresident and CEO of Joie de Vivre Hospitality, Chip Conley is one ofthe world’s best-known hoteliers and a respected business philosopher.

Joie de Vivre is California’s largest boutique hotel group and operates over 40 hotels, restaurants, bars, and

spas throughout the state.

Chip will discuss his journey to becoming the second largest boutiquehotelier in America, including challenges he faced in 2001 with the convergence of 9/11, the dot-com crash and the SARS scare, which devastated the travel industry and threatened to ruin his company. Hewill present themes from his new book, PEAK: How Great CompaniesGet Their Mojo From Maslow, that came out of this turbulent time andinspired a new psychology of business based on Abraham Maslow’s iconicHierarchy of Needs. Chip will be sharing insights in successful niche marketing and customer service that have made Joie de Vivre Hospitalityflourish and are applicable to resorts everywhere, large or small, brand orindependent. Chip will talk about the success of his eMarketing program,including the emergence of Joie de Vivre’s own avatar.

SPEAKER: Chip Conley, President and CEO, Joie de Vivre Hospitality

10:00 AM – 10:30 AM: Networking Break in Exhibit Hall

10:30 AM – 11:45 AM: Concurrent Session 1Session A: Marketing Track: Social Media and SocialNetworks: the Future of Hospitality MarketingSocial networking has fundamentally shifted the balance betweenconsumer and marketer and created new communication tools toreach consumers, along with a new dynamic interactive environ-ment. Wikis, widgets, blogs, YouTube and managing user generatedcontent like consumer reviews will all be discussed. The author ofthe groundbreaking and comprehensive new report published byTIA and HSMAI - The Travel Marketer’s Guide to Social Media &Social Networks – and a panel of industry marketers who grapplewith these emerging strategies everyday—will address the newworld of Sales and Marketing in a Web 2.0 world.

MODERATOR: Cindy Estis Green, Managing Partner, The Estis GroupPANELISTS: Meltem Priest, Marriott Western Region; RobFuggetti, CEO, Zuberance; Jill Howard-Allen, Southwest Airlines

April 16-18, 2008 • Hotel del Coronado • San Diego, CA • www.resortconference.comResortResort

Agenda continued on page 4

Session B: Operations Track: Sustainable community relations/cultural practicesSustainability isn't just about the ecology. How can resorts contribute to the preservation of the culture and communities,which they are part of, in order to maintain the authenticity of thetraveler's experience, the desirability of destinations, and mutuallybeneficial relations with the community?

MODERATOR: Bruce Hutton, Dean, Daniels College of BusinessPANELISTS: To be Announced

Session C: Trends Track: Immigration reform (ornot)…What are the implications for….Changing immigration laws; negotiating today’s laws for hiring foreign employees and future trends.

MODERATOR: Paul Laesecke, Senior Lecturer, School of Hotel,Restaurant and Tourism Management, Daniels College of Business,University of DenverPANELISTS: Cindy Clark, Director of Human Resources,Broadmoor; Additional Panelist to be Announced

11:45 AM – 12:45 PM: General Session 2: Emerging Lifestyles...Highlights from the 2008 National Leisure Travel Monitor, anational survey of the travel habits, preferences and intentions ofAmericans that is now in its 16th year.

SPEAKER: Peter Yesawich, President and CEO, Y Partnership

12:45 PM – 1:45 PM: Luncheon/Resort Executive of the Year Announcement sponsoredby Y Partnership

2:00 PM – 3:15 PM: General Session 3: Niche Innovations and the Mainstreamingof Sustainability: Redefining the Resort Through Mixed UseThis presentation will highlight both modest and “outside the box”innovations at resorts around the world that demonstrate how theconcept of sustainability is coming closer to intersecting with mainstream resort development and operational practices. There willbe a focus on practical recommendations for resort developers, bothniche and mainstream, in their efforts to develop and operate withgreater ecological and social responsibility, on how to leverage suchresponsibility into profitability.

SPEAKER: Crist Inman, CEO, The LaPaz Group and INCAEBusiness School

3:15 PM – 3:45 PM: Networking Break in Exhibit Hall

3:45 PM – 5:00 PM: Concurrent Session 2Session D: Marketing Track: Using “Green” To Market YourResort….or should you? A Best Practices DiscussionIndustry experts discuss marketing strategies behind environmentally friendly trends.

Session E: Operations Track: Changing to SustainablePractices Without Compromising Property Standards andCustomer Expectations.Sustainable practices are, by definition, those which will be valuedby resort guests. Developers and operators of resorts, therefore, arechallenged to identify those practices with value added opportunityfor guests in terms of the environment and community. In this session, we will discuss such practices using examples from variousbenchmark properties, and discuss identification process techniquesthat have been effective for the developers and operators of thosebenchmark properties.

MODERATOR: Crist Inman, CEO, The LaPaz Group andINCAE Business SchoolPANELISTS: Therese Virserius, CEO, Therese Virserius Design;Doug Fryett, Founder and President, Fryett Consulting Group;Additional Panelist to be Announced

Session F: Trends Track: Vacation compression – what do leisure travelers need now?More than half of all U.S. workers fail to take all of their annualvacation days. What implication does this have for the resort industry? What new products are needed to get leisure travelers outof the office and into your resorts?

MODERATOR: Robert Mill, Professor, School of Hotel,Restaurant and Tourism Management, Daniels College of Business,University of DenverPANELISTS: Terri Haack, Executive VP and Managing Director,Terranea Resort

5:00 PM – 7:00 PM: Networking Reception in Exhibit Hall

April 16-18, 2008

Hotel del Coronado • San Diego, CA

www.resortconference.com8th Annual

ConferenceRResortResortAgenda cont.Friday, April 18:

7:30 AM – 8:30 AM: Continental Breakfast in Exhibit Hall

8:30 AM – 9:30 AM: General Session 4: Update for Resorts: Consumer andTravel Industry Trends Suzanne Cook will review data and trends from many sources tobring resort executives up to speed on what is happening in the travelindustry that might impact both marketing and operations. Somegroundbreaking research completed with American Express on vacation travel, along with the ongoing TIA/YPartnership TravelHorizons studies, provide fresh statistics about consumer travel behavior. Highlights from TIA’s economic forecasts for travel, alongwith highlights of a new affluent traveler report, Smith TravelResearch resort statistics, and the HSMAI Resort Best Practices studies, will round out the picture to inform and illuminate the current state of the industry and its prospects for the upcoming year.

SPEAKER: Dr. Suzanne D. Cook, Senior Vice President,Research, Travel Industry Association

9:30 AM – 10:45 AM: General Session 5: Resort Executive PanelTop resort executives, industry researchers and prognosticators discussand debate the most provocative and evocative conference topics.

MODERATOR: David Corsun, Associate Professor and Director,School of Hotel, Restaurant and Tourism Management, DanielsCollege of Business, University of DenverPANELISTS: Steve Bartolin, President and CEO, TheBroadmoor; Todd Shallan, Vice President and General Manager,Hotel del Coronado; David Peckinpaugh, President and CEO, San Diego Convention and Visitor’s Bureau.; Dr. Suzanne D.Cook, Senior Vice President, Research, Travel Industry Association;Peter Yesawich, President and CEO, Y Partnership; AdditionalPanelist(s) to be Announced

10:45 AM – 11:00 AM: Closing Remarks

MODERATOR: David Corsun, Associate Professor and Director,School of Hotel, Restaurant and Tourism Management, DanielsCollege of Business, University of Denver and Bob Gilbert, President & CEO, HSMAI

11:00 AM – 12:30 PM: Concurrent Session 3Session G: Current State and Future Trends in Group SalesExplore various channel management techniques for group sales.

MODERATOR: Barry Brown, Director of Sales & Marketing,Hotel del CoronadoPANELISTS: Kelly Foy, CEO, Elite Meetings International;Additional Panelist(s) to be Announced

Session H: Operations Track: Securing payments: What thePayment Card Industry Data security Standards Mean for Your ResortInformation technology is a great business tool, but if not implemented properly, it can leave resorts exposed to great risks.Data security is a mounting concern among consumers, employees,and businesses alike due to the growing number of computerbreaches and reports of identity theft. To address these risks andprotect card holders, the payment card industry is implementingtougher security standards. Collectively, these are called PaymentCard Industry Data Security Standards or PCI DSS for short.

This session will address the nuts and bolts of PCI DSS to helpresort operators determine tactical strategies to ensure they arecomplying and safeguarding the information entrusted in them.

MODERATOR: Daniel J. Connolly, Associate Professor, School ofHotel, Restaurant and Tourism Management, Daniels College ofBusiness, University of DenverPANELISTS: To be announced

Session I: Trends Track: Strategic Alliances in F&B –Partnering With Celebrity Chefs/OperatorsChallenges and opportunities the food service industry faces in the 21st century.

MODERATOR: Angelo Camillo, Assistant Professor, School ofHotel, Restaurant and Tourism Management, Daniels College ofBusiness, University of DenverPANELISTS: Craig Reed, Director of F&B/Broadmoor; Elizabeth Blau, Founder and CEO, Blau and Associates; AdditionalPanelist(s) to be Announced

12:30 PM: Network Lunch in Exhibit Hall

1:00 PM – 4:30 PM: Property Tours

ResortResortExhibiting OpportunitiesGet in front of qualified buyers who drive resort marketing, operations, and purchasing decisions by participating as a conference exhibitor. Exhibitors receive:• 10 X 10 booth • Registration for one company representative • Post-event registration list (electronic format)

Silver PartnersIn addition to exhibit space, silver event partners will receive the following partnership benefits:• Registration for two company representatives • Recognition in pre- and post-event marketing including:

• Print and e-mail marketing • Press releases • Event Web site • Conference program book

• Exposure on the home page of the Resort Conference,www.resortconference.com

Gold Level SponsorIn addition to the exhibit space, and silver partner benefits, gold partners will also receive:• Full-page, full-color ad in one issue of the HSMAI

Marketing Review • Banner ad in one issue of the Resort Marketing UPDATE

e-newsletter sent quarterly via e-mail to the members of the Resort Marketing special interest group

Sponsorship & Exhibiting

Thank Youto our conference partners

www.fareedandzapala.com

www.five-starav.com

www.elitemeetings.com

www.resortsandlodges.com

www.tigglobal.comwww.americanexpress.com

www.travelscream.com

www.inciteresponse.com

Looking for an opportunity to interact with resort GMs and senior managementfrom 50+ properties? Be part of a unique opportunity to gain exposure with an influential audience driving decisions regardingoperations and marketing strategy. Attendance is expected to be between 200 and 250 individual resort marketing, sales, and operationsprofessionals who are directly responsible for their properties and performance.

For information on sponsorship or exhibiting, contact Bob Gilbert, at (703) 610-9024 or bgilbert@hsmai.org.

www.gettyimages.com

April 16-18, 2008

Hotel del Coronado • San Diego, CA

www.resortconference.com8th Annual

ConferenceRResortResortHotel & TransportationHotel del Coronado, San Diego, CA

Resort Conference Hotel Rates:

Single/Double Occupancy: $269.00 per person, per night; plus $22 per person, per night resort fee

To guarantee this discounted price, reservations must be made by March 21, 2008.Go to www.resortconference.com to book.

A Premier Destination Among Coronado CA Hotels: The Hotel del Coronado is the quintessential Coronado CA hotel resort on thebeach. Located on 28 oceanfront acres, The Del is just across the bay from downtown San Diego and near many of the city's attractions. It is only a 15-minute drive from San Diego International Airport, Experience the distinctivesetting of this beachfront hotel in Coronado, CA - considered one of the mostbeautiful resort destinations in the world.

Address: Hotel Del Coronado1500 Orange AvenueCoronado, CA 92118800-HOTELDEL, 619-435-6611

Transportation Service: For individual transportation needs, contact our transportation service at (888) 726-4504. For group transportation services, contact Del Destinations at (619) 522-8813. Visit www.hoteldel.com for detailed directions from the San Diego airport.

Attire: Resort casual.

Cancellation Policy:Cancellations within 72 hours will be charged one night's room rate. Except forstays between 6/22 - 8/31; then seven days prior to your arrival date. Should youneed to change or cancel your reservation, please have the confirmation number or the credit card number used to reserve the room available for the agent.

ResortResortRegistrant Name: ____________________________________________________________

Title: ______________________________________________________________________

Organization:________________________________________________________________

Address: ____________________________________________________________________

City:___________________________________________ State: ______________________

Zip/Postal Code:___________________ Country:___________________________________

Telephone:____________________________ Fax: __________________________________

E-Mail:_____________________________________________________________________

*Name of Guest: _____________________________________________________________

Registration Fees:

Payment Options:

Please charge this amount to my credit card ________________________________________

❏ American Express ❏ Master Card ❏ Visa ❏ Diners Club

Account number: ____________________________________________ Exp. date: _______

Name on card: ______________________________________________________________

❏ Do you have any special diet restrictions? (check if yes)

Please specify: _______________________________________________________________

❏ Do you have any special requirements in order to fully participate in this event? (check if yes)

Please specify: ________________________________________________________________

____________________________________

Registration Form

March 14th, 2008 or earlier:

HSMAI Member $625

HSMAI Student Member $350

Partner Association Member $675

Regular Attendee $750(Includes 1 year of HSMAI Membership)

*Guest of Attendee: $395(General Sessions and breakouts not included)

After March 14th, 2008:

HSMAI Member $725

HSMAI Student Member $350

Partner Association Member $775

Regular Attendee $825(Includes 1 year of HSMAI Membership)

*Guest of Attendee: $395(General Sessions and breakouts not included)

How to RegisterREGISTER ONLINE ATwww.resortconference.com

REGISTER VIA MAIL OR FAX:

• Please complete all sections ofthis form. Photocopy form foradditional registrants.

• Payment must accompany thisform. Complete credit cardinformation below or enclose acheck payable to HSMAI fortotal amount due.

• Fax: 703-610-9005

• If paying by check, mail thisform and check to: HospitalitySales & Marketing AssociationInternational, 8201 GreensboroDrive, Suite 300, McLean, VA22102, Attn: Kim Graumann

Guest of RegistrantRegistration includes:

• Two Receptions

• Two Continental Breakfasts

• Two Luncheons

• General Sessions and breakouts not included

8th Annual

ConferenceRResortResort

The Hospitality Sales and Marketing Association International (HSMAI)8201 Greensboro DriveSuite 300McLean, VA 22102

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