89065006 Nirdosh m m Case Study

7/28/2019 89065006 Nirdosh m m Case Study

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Group Members:

RUCHITA KACHHADIA (20)

NIKHIL MAHESHWARI (21)

NIRAJKUMAR (24)

PATEL DIVYANG (32)

YASH SHAH (43)


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COMPANYS PROFILE

Companys name : MAANS PRODUCTS (Ahmedabad)

Family owned proprietary organisation Owner : Mr.Natvarlal Bhavsar

Biri Manufacturing

Running since past 2 decades

Assets-Manufacturing & storing Premises (30-40 workers)

-Large storage area for Raw material & Finished Goods


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Product IdeaBeginning of NIRDOSH

Interested in developing an ayurvedic

herbal non-tobacco smoking device in

late 70s.

IdeaWhen some vaidyas askedMr.Bhavsar to roll ayurvedic material

mix in form of beedi for their

patients.

Started experimenting Outcome was a good mix of some 14

herbs rolled into herbal beedi.


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The Benefits of Nirdosh

Helps body's defense mechanism workagainst diseases

Real rejuvenator

Induces a sense of well being & helpsconcentrate mind due to herbal contents

A throat cleaner, thus enhances sonoritya singer's voice

No nicotine- no harm to the health No paper to burn-no harm to the health

Long-lasting pleasant smell of smoke


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Product

Raw material : mixture of 14 herbs

Filter

Wrapper : tendu leaf,alternate todevelop special medicinal paper

Pack : rectangle box,wrapped bycellophane paper

Pack Insert : an instruction leaflet

Brand Name:Nirdosh meaninginnocent

Print content on the pack : Bicetscoined by taking 2 letter from biris& cigarettes


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Price

SR.NO

PACKING DETAILS RATE UNIT

1 10 pcs. In one packet 2.00 Packet

2 10 packets in one plasticpack

20.00 10packets

3 20 plastic packs in onecarton

400 Carton


800 Carton


1600 CartonSuggested consumer price per pack is Rs.2.50


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Place

One main outlet inAhmedabad

Various otherstowns & cities ofIndia


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Promotion

Distribution of Free Samples Emphazing on the health

benefits Make the product more

visible using low costadvertising medium .viz-Newspaper

-Magazines-Radio (or Doordarshan but costly)-Outdoor Advertising-Door to door selling


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Strength Unique product in offering.

Social cause to remove the harmful effect of

Nicotine.

Well supported by the society.

Niche market with probably no competition.

Product is not only a replacement to tobacco but

also has health benefits associates with it.


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Weakness

Seasonal availabilitycharacteristics of raw material.

Smoking may not accepted inIndia.

Scare resource for investment inthe equipments.


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Opportunity

Supplying the product to a much wider audience. Can go national instead of just concentrating in the

state Can collaborate with Social houses and Indian

Government

Can explore options of exporting the product bymaintainingthe quality standards.

Ayurved is much known in India but is unknown tothe world hence the product will have a catchy effectto it

Possibilities of going international


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Threats

No patent taken. This can lead to competitionand eventually downfall of the whole idea.

The raw material like herbs is seasonal.

Increase in production will require technologyinvolvement.

Lack of intent and effort may lead to limiting thegrowth perspective

Competition from cheaper cigarettes


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Marketing Strategy :Societal marketing conceptSocietyConsumersCompany


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Suggestions:

To find alternate ways to expand thesupply chain

Enhancement of Advertising for selling.

Use the Tag-line of the product.

change in packing to set up with newenvironment.

Need to approach bank & other sources toraise the fund for the project.


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Conclusion:

Beneficial to your entire body

Can be used to quite smoking

It can be smoked in moderation to

enhance health. Niche product

Potential to do well in the market

A health remedy


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THANKYOU

89065006 Nirdosh m m Case Study

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