8798B AAPC Program · 36 1 600 Pennsylvania Avenue,SE Suite 330 Washington,DC 20003 Printing...
Transcript of 8798B AAPC Program · 36 1 600 Pennsylvania Avenue,SE Suite 330 Washington,DC 20003 Printing...
136
600 Pennsylvania Avenue, SE ● Suite 330 ● Washington, DC 20003www.theaapc.org
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8798B
3
4THE JUDGES
7THE WINNERS
7DIRECT MAIL
13FUNDRAISING
14COLLATERAL
15NEWSPAPER
16INTERNET
19AUTOMATED PHONE CALLS
21LIVE PHONE CALLS
22RADIO
24TELEVISION
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Morra Aarons, DNC
David Abel, Politics Online
Eric Adelstein,Adelstein & Associates
Cathy Allen, Connections Group
Jon Anderson,Direct Mail Consultant
Bruce Andrews, Quinn Gillespie& Associates LLC
David Avella, Donatelli Avella
Amy Barnes, Fundraising Partners
Glynda Becker, White House
Paul Begala, CNN’s “Crossfire”
Cornell Belcher,Brilliant Corners Research
Michael Berman,Campaign for Tobacco-Free Kids
Carol Binen,National Cable Association
Jonathan Bing,NY State Assemblyman
Robert Blaemire,Blaemire Communications
Glen Bolger,Public Opinion Strategies
Jason Boxt, Global Strategy Group
Chris Bravacos, Bravo Group
Leroy Bridges,University of Oklahoma PoliticalCommunication Center
Kevin Bruce,Municipality of Anchorage
Sasha Bruce,America Coming Together
Justin Caporusso,Schubert Public Affairs
Nancy Clack,Precision Communications, Inc.
John Convy, Convy & Associates
Joseph Cooper, LSG Consulting
Lester Cooper,Terry Cooper Political Research
Brett Cott, PA State House of Representatives
William Cromer, Cromer Group
Richard Davis,Dixon/Davis Media Group
Jim Denton, Jim Denton Associates
Elissa Dodge,Qorvis Communications
Dave Dogan, DNC
Rebecca Donatelli,Campaign Solutions
Bryan Dooley,Hamilton Beattie & Staff
Matthew Dowd,Dowd Strategic Consulting
Sybil Dunlop, EMILY’s List
Cathy Duvall, America Votes
Rob Engel, National Committeefor on Effective Congress
Ryan Erwin, November, Inc.
Ron Faucheux,American Institute of Architects
Peter Feld, Conde Nast
Pam Fielding, e-advocates
Celia Fischer, Hoeffel for Senate
Andrew Frank, Strategy 21 Group
John Franzén, Franzén & Co.
Gail Garbrandt,The Bliss Institute, Univ. of Akron
Scott Goodstein,Catalyst Campaigns
Rachel Gorlin, LHS Media
Michael Grossman,Fifty Plus One
Casey Gulley, The Tarrance Group
April Hackney,Edmonds Hackney ALASKA, Inc.
Art Hackney,Edmonds Hackney ALASKA, Inc.
Christopher Hanson
Doug Hattaway,Hattaway Communications
Eily Hayes,Global Strategy Group
Maren Hesla,Campaign for Tobacco-Free Kids
Charles Hewitt, Mirror Studios
Harrison Hickman,Global Strategy Group
Bill Holden, Holden Productions
Jerry Hood, Jerry Hood &Associates
Tierney Hunt,MacWilliams, Robinson & Partners
Mary Isenhour,PA State Democratic Party
Bud Jackson, The Jackson Group
Karen Jagoda, E-Voter Institute
Karisa Johnson, SEIU
Dan Judy,Ayres, McHenry & Associates
Dina Kaldi, Intellect Media
Robert Kaplan,The Robert Kaplan Company
Carter Kidd, Campaign Solutions
Stephen Kinney,Public Opinion Strategies
Amy Kurtz,League of Conservation Voters
Micah Lasher, Knickerbocker SKD
Jesse Lee, DCCC
Jordan Lieberman,Campaign Impact
Arnold Linhardt,Strategic Services, Inc.
Brent Littlefield,Political Solutions
Lori Lodes,MacWilliams, Robinson & Partners
Peter Loge,M&R Strategic Services
Mark Lotwis,Strother Duffy Strother
James MacGregor, DCCC
William Maer, ComprehensiveCommunications Group
Kevin Malecek,Willoughby Hills City Council
Bernard Martino,The Tarrance Group
Michael Maslansky,Luntz Research
Lewis Mazanti,University of Oklahoma PoliticalCommunication Center
Michael McCabe,McCabe and Associates
John McCarthy,Kentucky Republican Party
Jon McHenry, Ayres McHenry
Howell Medley, NEA
Mark Mellman,The Mellman Group
Mike Mikus, DCCC
Beth Miller Malek,Wilson Miller Communications
Adnaan Muslim,Mission Control, Inc.
Andrew Myers, DLCC
Elisabeth Myers,The Alvis Group
Todd Myers, Washington StateDepartment of Natural Resources
Elizabeth Nesbitt, DCCC
Neil Newhouse,Public Opinion Strategies
Mike Panetta,Grassroots Enterprise
Paul Patton,Former Governor of Kentucky
Edward Peavy,Mission Control, Inc.
EACH YEAR THE AAPC IS HOST TO THE WORLD’S ONLY AWARDS COMPETITION SOLELY
FOR POLITICAL AND PUBLIC AFFAIRS COMMUNICATIONS, AND IT COULD NOT BE DONE
WITHOUT THE CONTRIBUTIONS OF THE MANY INDIVIDUALS AND ORGANIZATIONS
LISTED BELOW!
2005 POLLIE AWARDS JUDGES
76
Randy Pepple, Rockey Company
Elizabeth Pine, EMILY’s List
Jeffrey Plaut,Global Strategy Group
Jefrey Pollock,Global Strategy Group
Jake Posey,Hamilton Beattie & Staff
John Powell, Capitol Alliances
Jeff Randle,Randle Communications
Wade Rathke, ACORN
Scott Reed,Chesapeake Enterprise
Lowell Reese, Kentucky Gazette
Mark Reilly, IDI
Erica Rickel,America Coming Together
Bart Robbett,Robbett Advocacy Media
Stephen Roberts,Campaign Solutions
William Robinson,MacWilliams, Robinson & Partners
Doug Rohanna,The Bravo Group
J. Ryan O’Rourke,Campaign Solutions
Barbara Sallee,Jordan-Chiles Advertising
Chris Sautter,Sautter Communications
Rich Savage, Media Directions
Cliff Schecter, UPI
Richard Schrader,PR Consulting Group
Frank Schubert,Schubert Public Affairs
Ken Schulz, Campaign Solutions
Stan Scott,Executive Communications, Inc.
Jonah Seiger,Connections Media LLC
Elizabeth Shipp, NARAL
Joe Sinsheimer,Sunflower Management Inc.
Ken Snyder,Ken Snyder Communications
Ira Sockowitz,Phoenix Consulting Group, Inc.
Mark SooHoo,Campaign Solutions
Darry Sragow, Public Strategies
Jason Stanford, Stanford Everhart
Evan Stavisky,The Parkside Group
Marty Stone, Stones’ Phones
Ken Strasma, Strategic Telemetry
Jill Straus, Straus Baker
Sujata Tejwani, DNC
Curtis Thayer,Enstar Natural Gas Company
Margita Thompson,Office of Governor ArnoldSchwarzenegger
Chuck Todd, The Hotline
Nancy Todd Tyner,Nancy Todd, Inc.
John Vogel, Winning Directions
Josh Wachs, DNC
Jessica Walls, PA HouseDemocratic Campaign Committee
Amy Walter,The Cook Political Report
Erica Walters,Terris, Barnes & Walters
Dan Weidemer, PA HouseDemocratic Campaign Committee
Dan Weiss,M&R Strategic Services
Carol Whitney,Whitney & Associates
Marcel Wieder, Policomm
Amber Wobschall, NARAL
Dennis Yedwab, DCCC
Amy Young,Voices for Working Families
Rachel Zenner,California Voter Foundation
DIRECT MAILCANDIDATE: PRESIDENTIALPRIMARY – DEMOCRAT
Gold:Newsweek DeanThe Baughman CompanyDean for America
Silver:Can You Feel ItThe Baughman CompanyDean for America
Bronze:Homeland Security Begins At HomeWinning DirectionsInternational Association
of Fire Fighters
Honorable Mention:Matt’s PlanWinning DirectionsGephardt for President
CANDIDATE:PRESIDENTIAL GENERALELECTION – DEMOCRAT
Gold:You’re FiredThe Campaign NetworkDemocratic National Committee
Silver:EaglePhil Giarrizzo
Campaign ConsultingDemocratic National Committee
Bronze:Narrow AgendaThe Campaign NetworkDemocratic National Committee
Honorable Mention:No ExitThe Campaign NetworkDemocratic National Committee
CANDIDATE:PRESIDENTIAL GENERALELECTION – REPUBLICAN
Gold:Arizona Republican Party Early
Ballot ApplicationColeman Dahm & AssociatesArizona Republican Party
Silver:Late ContrastOlsen & ShuvalovBush-Cheney ’04
CANDIDATE: U.S. SENATE
Gold:UnrippableMalchow Schlackman
Hoppey & CooperBlair Hull for U.S. Senate
Silver:Out of BalanceThe Kenney GroupKen Salazar for Senate
Bronze:Bayh MapWinning DirectionsEvan Bayh Committee
Honorable Mention:Wendy LetterSt. Raymond CommunicationsVitter for U.S. Senate
CANDIDATE:U.S. HOUSE – DEMOCRAT
Gold:“Buffalo”Mission Control Inc.Carolyn Maloney for Congress
Silver:So Many StoriesWinning DirectionsAndy Rosenberg for Congress
A RECORD NUMBER OF ENTRIES WAS RECEIVED FOR THIS YEAR’S POLLIE AWARDS.PLEASE JOIN US IN RECOGNIZING THE WINNING FIRMS AND ENTRIES WITHIN THE
FOLLOWING CATEGORIES.
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Bronze:“Refresh”Mission Control Inc.Bean for Congress
Honorable Mention:Carnahan: Blow You AwayBatesNeimand, Inc.Russ Carnahan for Congress
CANDIDATE:U.S. HOUSE – REPUBLICAN
Gold:VeteransBrabenderCoxTim Murphy for Congress
Silver:Lifelong SportsmanJamestown AssociatesFriends of Sherwood Boehlert
Bronze:NavajoJamestown AssociatesRick Renzi for Congress
Honorable Mention:Medical MalpracticeBrabenderCoxJim Gerlach for Congress
CANDIDATE:GOVERNOR – DEMOCRAT
Gold:Where’s Dino?Malchow Schlackman
Hoppey & CooperWashington Democratic Party
Silver:GateWinning DirectionsIndiana Democratic Party –
Kernan for Governor
Bronze:$100 MillionThe Strategy GroupMike Easley
Honorable Mention:SwitchWinning DirectionsIndiana Democratic Party –
Kernan for Governor
CANDIDATE:GOVERNOR – REPUBLICAN
Silver:EnvironmentKing Strategic CommunicationsBenson ’04
CANDIDATE: STATEWIDEDOWN BALLOT
Gold:Soccer MomBrabenderCoxFriends of Tom Corbett
Silver:Bush & Ridge EndorsementBrabenderCoxFriends of Tom Corbett
Bronze:TortBarrelKing Strategic CommunicationsLuetkemeyer for Treasurer
Bronze:FiscalKing Strategic CommunicationsLuetkemeyer for Treasurer
Honorable Mention:Shrinking MoneyKennedy CommunicationsMatt Denn
CANDIDATE: STATELEGISLATURE: GENERAL –DEMOCRAT
Gold:Bob did what?JMG DirectDebbie Benefield for State House
Gold:MarinesMedia Directions Inc.Lachlan McIntosh
Silver:Rielly: Dirty Drinking WaterBatesNeimand, Inc.Iowa Democratic Party
Silver:Rolling Pin LadyJMG DirectDebbie Benefield for State House
Silver:Die-cut CrownJMG DirectJudy Solano for Colorado House
Bronze:SoapMalchow Schlackman
Hoppey & CooperPaula Miller for Delegate
Bronze:A Fresh Pair of EyesWilliam Berry CampaignsPennsylvania Democratic
State Committee – Rebecca Wall
Honorable Mention:Where Is She?William Berry CampaignsPennsylvania Democratic
State Committee
CANDIDATE: STATELEGISLATURE: PRIMARY –DEMOCRAT
Gold:Crow: My KidsBatesNeimand, Inc.Gay & Lesbian Victory Fund
Silver:How Proud Are You Now?Message,Audience
and PresentationAbel Herrero for
State Representative
Bronze:A Man Named ChedMedia Directions Inc.The Committee to Elect
Tim Shaughnessy
Honorable Mention:36th AvenueThe Parkside GroupSenator John Sabini
CANDIDATE: STATELEGISLATURE: GENERAL –REPUBLICAN
Gold:TouristThe Mallard GroupFrank Farkas Campaign
Silver:Nothing WrongJohnsonClark Associates,
J.C. Evans CommunicationsGary Podesto for Senate
Bronze:BunnySt. Raymond CommunicationsPhil Short
Honorable Mention:EducationKing Strategic CommunicationsWright for Missouri
CANDIDATE: STATELEGISLATURE: PRIMARY –REPUBLICAN
Gold:ActionsJohnsonClark Associates,
J.C. Evans CommunicationsVan Tran for Assembly
Silver:Tim Burns’ Bold BlueprintSt. Raymond CommunicationsTim Burns
Bronze:House of CardsJohnsonClark Associates,
J.C. Evans CommunicationsVan Tran for Assembly
Honorable Mention:“Hey Big Spender”Gilliard Blanning
Wysocki & Associates, Inc.Mimi Walters for Assembly
CANDIDATE:CITY/MUNICIPAL
Gold:Official Campaign CarKennedy CommunicationsNorth Brunswick
Gold:Three StrikesWinning DirectionsJonathan Weinzapfel for Mayor
Silver:We Don’t Have a DalmatianWilliam Berry CampaignsWin With Whitney
Bronze:Now Showing...‘Basement Secrets’Kennedy CommunicationsNorth Brunswick
Honorable Mention:Delgrosso DipperOurso Beychok, Inc.John Callahan for Mayor
CANDIDATE:COUNTY/REGIONAL
Gold:Tax LaneBrabenderCoxRoddey For County Executive
Gold:Dead LastStearns Consulting, Inc.Kamala Harris for
District Attorney
Silver:Schwartz Hand in Cookie JarPolitical Solutions Inc.Eileen Watt
Bronze:No Tall Tale: Roberts for CouncilBuisson Creative StrategiesRoberts for Council
Honorable Mention:A Nose for Trouble –
Muniz for CouncilBuisson Creative StrategiesMuniz for Council
1110
INDEPENDENT EXPENDITURECAMPAIGN/ISSUEADVOCACY/527:PRESIDENTIAL
Gold:One EarthMalchow Schlackman
Hoppey & CooperSierra Club
Silver:JanetJamestown AssociatesRepublican Jewish Coalition
Bronze:“Iowa”Mission Control Inc.Democratic National Committee
Honorable Mention:No PlanWinning DirectionsACT-New Mexico
INDEPENDENT EXPENDITURECAMPAIGN/ISSUEADVOCACY/527:U.S. HOUSE – DEMOCRAT
Gold:BackWinning DirectionsDCCC
Silver:I’m a MotherMalchow Schlackman
Hoppey & CooperEMILY’s List – Women Vote!
Bronze:Mother of PA CHIPMalchow Schlackman
Hoppey & CooperEMILY’s List – PA Women Vote!
Honorable Mention:“Unemployment”Mission Control Inc.DCCC/KY-3
INDEPENDENT EXPENDITURECAMPAIGN/ISSUEADVOCACY/527:U.S. HOUSE – REPUBLICAN
Gold:Why Give Them One of Ours?Arena CommunicationsNRCC
Silver:Texas TaxerJamestown AssociatesAmericans for Job Security
INDEPENDENT EXPENDITURECAMPAIGN/ISSUEADVOCACY/527:CANDIDATE: STATEWIDE
Gold:One Fish,Two Fish...Malchow Schlackman
Hoppey & CooperLeague of Conservation Voters
Silver:Coors DrunkThe Baughman CompanyCommittee to Protect Our Families
Bronze:“DC Daschle”Edmonds Hackney & Associates, Inc.National Rifle Association
Honorable Mention:Coors CanMalchow Schlackman
Hoppey & CooperLeague of Conservation Voters
INDEPENDENT EXPENDITURECAMPAIGN/ISSUEADVOCACY/527:LEGISLATURE
Gold:Missouri AFSCME: Honor StudentBatesNeimand, Inc.Missouri AFSCME
Gold:Western Slope WaterJMG DirectAlliance for Colorado Families
Silver:A Better PlaceMalchow Schlackman
Hoppey & CooperCAUSE Law Enforcement
Independent Expenditure Comm.
Silver:“Meet your new neighbors”McNally Temple Associates, Inc.California Correctional Peace
Officers Association
Silver:Not for SaleThe Strategy GroupMichigan Democratic State
Central Committee
Bronze:Rhyming cartoonJMG DirectAlliance for Colorado Families
Honorable Mention:Elvis ImpersonatorJMG DirectAlliance for Colorado Families
INDEPENDENT EXPENDITURECAMPAIGN/ISSUEADVOCACY/527:CITY/MUNICIPAL
Gold:Luera “Oral Sex” postcardPrecision PoliticsCalifornians for a Better Way
Silver:The ConservativesMalchow Schlackman
Hoppey & CooperHouston Gay and Lesbian
Political Caucus PAC
Bronze:Dirty WaterWinning DirectionsIndiana Democratic Party
Honorable Mention:“Leftovers”Mission Control Inc.NY State Democratic Committee
INDEPENDENT EXPENDITURECAMPAIGN/ISSUEADVOCACY/527:NON-CANDIDATE
Gold:Protecting ChildrenKennedy CommunicationsConsumers for Civil Justice
Silver:Us and Them?Winning Directions &
Robert Kaplan Company & Brent Cohen
Santa Monica Chamber of Commerce
Bronze:TitanicCoronado CommunicationsSan Diego Citizens for
Accountable Government
Bronze:End the Suffering/
Medical MarijuanaThe Roger Lee Group, LLCMarijuana Policy Project
Honorable Mention:Teen FactsThe Roger Lee Group, LLCMarijuana Policy Project
ABSENTEE BALLOT MAIL –DEMOCRAT
Gold:“Supreme Court”Mission Control Inc.Kansas Democratic Party
Silver:No WaitingMalchow Schlackman
Hoppey & CooperLeague of Conservation Voters
Bronze:Make a DifferenceWinning DirectionsCalifornia Teachers Association
Honorable Mention:“Polling Place”Mission Control Inc.Think About It
ABSENTEE BALLOT MAIL –REPUBLICAN
Gold:ArnoldMeridian Pacific Inc.California Republican Party
MEMBERSHIP POLITICALMAIL
Silver:FriendsWinning DirectionsAlaska AFL-CIO
Bronze:America the BeautifulMalchow Schlackman
Hoppey & CooperSierra Club
Honorable Mention:Build The Vote – Voters GuideBuilding Industry Association
of Clark County & HB CreativeBuilding Industry Association
of Clark County
GOTV MAIL
Gold:“Gynecological Exam”Mission Control Inc.NARAL
Silver:Flex Your MuscleProject Deliver the Vote and
Jerry Cooley CreativeProject Deliver the Vote PAC
Bronze:You Do Not ExistWilliam Berry Campaigns21st Century Democrats
Honorable Mention:Enough Is EnoughWinning DirectionsVoices for Working Families
1312
INITIATIVE/REFERENDUM/CONSTITUTIONALAMENDMENT:REGIONAL/COUNTY
Gold:Yes on M, Sonoma County –
PotholesTerris, Barnes & WaltersYes on Measure M, Sonoma County
Silver:DNASt. Raymond CommunicationsSt.Tammany Coroner
Bronze:Bus SignStearns Consulting, Inc.Yes on I – Coalition for a Clean
and Reliable Muni
Honorable Mention:Hearts in San FranciscoStearns Consulting, Inc.Homes for the City, Committee
for Proposition A
INITIATIVE/REFERENDUM/CONSTITUTIONALAMENDMENT: LOCAL
Gold:Emeryville Likes PixarBarnes Mosher Whitehurst
Lauter & PartnersPixar Animation Studios
Silver:Dog Ate HomeworkWilliam Berry CampaignsCommittee For YES on
Measure C – Excellence in Dublin Schools
Bronze:Pick MeBarnes Mosher Whitehurst
Lauter & PartnersYes on Measure H
Honorable Mention:“Do the Math”Barnes Mosher Whitehurst
Lauter & PartnersYes on Measure H
INITIATIVE/REFERENDUM/CONSTITUTIONALAMENDMENT: STATEWIDE
Gold:“Learn”Mission Control Inc.Floridians for a Level Playing Field
Silver:“What they don’t want you
to know”GSM|MercuryNo on I-892
Bronze:Arnold’s Initiative GuideForde and Mollrich,Wilson-Miller
Communications, Bryant Communications
Honorable Mention:CrownMoxie MediaAlaska Conservation Alliance
SLATE
Gold:Who’s On Our Side?Winning DirectionsSan Mateo County Central Labor
Council – AFL-CIO
Silver:Political MuscleWinning DirectionsUFCW
Bronze:Arnold’s Initiative GuideForde and Mollrich,Wilson-Miller
Communications, Bryant Communications
California Republican Party
Honorable Mention:California 2004 Taxpayer
Voter GuideJohnsonClark AssociatesTeam California
BILINGUAL OR FOREIGNLANGUAGE MAIL
Gold:Rosado – Faith, Family, Hard WorkThe Campaign NetworkFelix Rosado for City Council
Silver:Worst NightmareWinning DirectionsDCCC
Bronze:“Winners”Andrew Sharp ConsultingAmerica’s Families United
Bronze:PuppetWinning DirectionsLloyd Doggett for Congress
Honorable Mention:Perez – Government Works Best
When It ListensThe Campaign NetworkEddie Perez for Mayor
COORDINATED CAMPAIGN
Gold:Astro’s FacilitiesKennedy CommunicationsMcGuire, Carroll,
Padilla & Calabrese
Silver:Dog HouseKennedy CommunicationsMcGuire, Carroll,
Padilla & Calabrese
Bronze:SheepKennedy CommunicationsPanter and Morgan
Honorable Mention:Her FutureThe Campaign NetworkDemocratic National Committee
CANDIDATE FUNDRAISING
Gold:Handwritten Notecard The Lukens CompanyJohn Thune for U.S. Senate
Silver:Certified Emergency Letter
for Primary RunoffCampaign Funding DirectVernon Robinson for Congress
Bronze:GWB Plastic MembercardOlsen & ShuvalovBush-Cheney ’04
POLITICAL PARTYFUNDRAISING
Gold:Republican National
Committee CalendarThe Lukens CompanyRepublican National Committee
DIRECT MAIL CAMPAIGN –DEMOCRAT
Gold:Alliance for Colorado Families
(Gwyn Green/HD 23)JMG DirectAlliance for Colorado Families
Silver:Crane SeriesMalchow Schlackman
Hoppey & CooperDemocratic Congressional
Campaign Committee
Bronze:Real People, Real Stories SeriesWinning DirectionsAmerica Coming Together
Honorable Mention:Minnesota House DFL Caucus
I.E. CampaignWinning DirectionsMinnesota House DFL Caucus
DIRECT MAIL CAMPAIGN –REPUBLICAN
Silver:Scott Brown: Our SenatorDonatelli AvellaScott Brown for State Senator
Silver:Fighting For Our Future –
Vitter’s Bold AgendaSt. Raymond CommunicationsDavid Vitter for U.S. Senate
Bronze:FocusCurtis Scott Advertising Inc.Coulson Campaign Committee
Honorable Mention:The TelemarketerJohnsonClark Associates,
J.C. Evans CommunicationsGreg Hill for Assembly
PAC/INITIATIVEFUNDRAISING
Gold:TV Ad FilmstripCampaign Funding DirectBlack America’s Political Action
Committee
Silver:Real Democrat TestA.B. Data, Ltd.Democrats for America’s Future
FUNDRAISINGFUNDRAISING CAMPAIGN
Silver:Truth PamphletsHanon McKendryAlliance Defense Fund
Bronze:DumpDaschle.comCampaign SolutionsSouth Dakota Republican Party
1514
Honorable Mention:New Jobs PAC/New Jersey
Business & Industry AssociationRobert Kaplan CompanyNew Jersey Business &
Industry Association
Honorable Mention:Tired of TomStrategic Fundraising &
Steve Brown Direct MailSouth Dakota Republican Party
COLLATERALBILLBOARD/BUSSIGNS/TRAIN SIGNS
Gold:“Poodle”Edmonds Hackney & Associates, Inc.National Rifle Association
Silver:Job CountMalchow Schlackman
Hoppey & CooperCapri Cafaro for Congress
Bronze:The Bigger The EarsWinning DirectionsRon Kind for Congress
Honorable Mention:No on J – Fork BillboardTerris, Barnes & WaltersNo On Measure J
YARD/OUTDOOR SIGNS
Gold:Dr. RamirezPrecision PoliticsDr. Ramirez for Hospital Board
Silver:“Dog Don’t Hunt Banner”Edmonds Hackney & Associates, Inc.National Rifle Association
Bronze:Keep Pixar in EmeryvilleBarnes Mosher Whitehurst
Lauter & PartnersPixar Animation Studios
Bronze:Renewable EnergyWelchert & Britz, Inc.Coloradans for Clean Energy
Honorable Mention:Gary For GovernorR&R PartnersGary Herbert for Governor
DOORHANGERS
Gold:EndorsementMalchow Schlackman
Hoppey & CooperDemocratic Congressional
Campaign Committee
Silver:LibertyMalchow Schlackman
Hoppey & CooperACT-Oregon
Bronze:Keep Pixar in EmeryvilleBarnes Mosher Whitehurst
Lauter & PartnersPixar Animation Studios
Bronze:Steel CanvassWinning DirectionsAmerica Coming Together
Honorable Mention:League of Conservation Voters Terris, Barnes & WaltersLeague of Conservation Voters
LOGO DESIGN
Gold:LogoWelchert & Britz, Inc.Coloradans for Clean Energy
Silver:Yes on M, Sonoma CountyTerris, Barnes & WaltersYes on Measure M, Sonoma County
Bronze:Keep Pixar in EmeryvilleBarnes Mosher Whitehurst
Lauter & PartnersPixar Animation Studios
Honorable Mention:BORO “Renaissance”Precision PoliticsAl Boro for Mayor
MOST ORIGINAL/INNOVATIVECOLLATERAL ITEMS
Gold:“Dog Don’t Hunt T-Shirt”Edmonds Hackney & Associates, Inc.National Rifle Association
Gold:W’04 Bumper StickerRSD AdvertisingBush-Cheney ’04
Silver:“Beer Coaster”North Woods AdvertisingHickenlooper for Mayor
Bronze:Linda Lee Baseball TriviaChinook ConsultingLinda Lee for Pierce County
Superior Court
Honorable Mention:Yes on 400 fold out map brochureHighGround, Inc.Yes on 400
NEWSPAPERFULL PAGE: CANDIDATE
Gold:Casino CashMontgomery & Associates, Inc.Tracy O. King
Silver:Flying MooseEdmonds Hackney ALASKA, Inc.Alaskans for Don Young
Silver:TallMeridian Pacific Inc.Jerry Lenthall
Bronze:“Shadows”GSM|MercuryNo on I-892
Bronze:NursesThe Campaign NetworkDemocratic National Committee
Honorable Mention:Big JohnDittman-Hoffman CampaignsAlaska State Senate
LESS THAN FULL PAGE:CANDIDATE
Gold:“Put yourself in his shoes”All Points CommunicationsCitizens for Real
Insurance Reform
Silver:Flying MooseEdmonds Hackney ALASKA, Inc.Alaskans for Don Young
Bronze:MLKThe Campaign NetworkDemocratic National Committee
INSERT/OTHER
Gold:“Bush/NRA Newspaper Bag”Edmonds Hackney & Associates, Inc.National Rifle Association
Silver:We Can Do ItThe Campaign NetworkThe Committee to
Elect J.B. Buxton
Bronze:We Support Measure C –
Copper Mt. CollegeWilliam Berry CampaignsCitizens for Copper Mountain
College – YES on Measure C
Honorable Mention:“Richard Burr Polybags”Edmonds Hackney & Associates, Inc.National Rifle Association
FULL PAGE: INDEPENDENTEXPENDITURE
Gold:“Split Personality”Edmonds Hackney & Associates, Inc.National Rifle Association
Silver:“Poodle”Edmonds Hackney & Associates, Inc.National Rifle Association
Bronze:Healing Our Waters Newspaper AdHanon McKendryWege Foundation
Honorable Mention:“Daffy”Edmonds Hackney & Associates, Inc.National Rifle Association
LESS THAN FULL PAGE:INDEPENDENTEXPENDITURE
Gold:“Puppet”Edmonds Hackney & Associates, Inc.National Rifle Association
Silver:Teddy BearEdmonds Hackney ALASKA, Inc.Edmonds Hackney ALASKA, Inc.
Silver:New MayorLisella Public Affairs, LLCCharleston Restaurant Association
Bronze:Hot AirEdmonds Hackney ALASKA, Inc.Edmonds Hackney ALASKA, Inc.
1716
Honorable Mention:“Soldier Missing Gun”Edmonds Hackney & Associates, Inc.National Rifle Association
GOTV
Gold:Flying MooseEdmonds Hackney ALASKA, Inc.Alaskans for Don Young
Silver:What Will You Tell Her...?Edmonds Hackney ALASKA, Inc.Stevens for Senate
Bronze:SignificantDittman-Hoffman CampaignsLisa Murkowski for U.S. Senate
Honorable Mention:What Will You Tell Them?Edmonds Hackney ALASKA, Inc.Stevens for Senate
INTERNETCANDIDATE:WEBSITE:PRESIDENTIAL
Gold:Bush-Cheney ’04;
GeorgeWBush.comNew Media CommunicationsBush-Cheney ’04
CANDIDATE:WEBSITE:U.S. SENATE
Gold:JimDeMint.comCampaign SolutionsJim DeMint for Senate
Silver:Specter2004.comCampaign SolutionsArlen Specter for Senate
Bronze:Campaign Website for Friends
for Harry ReidGeary InteractiveFriends for Harry Reid
Honorable Mention:Isakson.netCampaign SolutionsJohnny Isakson for Senate
CANDIDATE:WEBSITE:U.S. HOUSE
Gold:ElectHarris.orgCampaign SolutionsKatherine Harris for Congress
Silver:Bev Kilmer for Congress WebsiteAmericana Media Consulting, Inc.Bev Kilmer for Congress
Bronze:Miles Nelson for Congress WebsiteBuzzMaker, LLCMiles Nelson for Congress
Honorable Mention:Randy2004.comCampaign SolutionsRandy Neugebauer for Congress
CANDIDATE:WEBSITE:GOVERNOR
Gold:MattBlunt.comCampaign SolutionsMatt Blunt for Governor
CANDIDATE:WEBSITE:CITY/MUNICIPAL/REGIONAL
Gold:Hahn 2005Constituents DirectHahn 2005
WEBSITE:INITIATIVE/REFERENDUM/CONSTITUTIONALAMENDMENT
Gold:Yeson400.comHighGround, Inc.Yes on 400
WEBSITE: INDEPENDENTEXPENDITURE CAMPAIGN/ISSUE ADVOCACY/527
Gold:National Education AssociationCarol/Trevelyan Strategy GroupNational Education Association
Silver:Shelley Must ResignJC-Evans CommunicationsCalifornia Republican Assembly
Bronze:Team EMILY and the GOTR
Counter Conventione-advocatesEMILY’s List
Honorable Mention:HopeandVote.org -
Integrating Campaign Media@dvocacy, Inc.AFSCME People
WEBSITE: ORGANIZATION
Gold:wWw.gopconvention.comCampaign Solutions2004 Republican
National Convention
Silver:GOP.comNew Media CommunicationsRepublican National Committee
Bronze:NRAPVF.orgNew Media CommunicationsNRA Political Victory Fund
Honorable Mention:FromTheRoots.org –
DSCC Blog SiteIDIDemocratic Senatorial
Campaign Committee
WEBSITE:NEGATIVE/CONTRAST
Gold:ToomeysTroubles.comCampaign SolutionsArlen Specter for Senate
Silver:DumpDaschle.comCampaign SolutionsSouth Dakota Republican Party
Bronze:MisleaderCarol/Trevelyan Strategy GroupMoveon.org
WEBSITE: LANDING PAGE
Gold:AI USA’s Stop Violence Against
Women CampaignCarol/Trevelyan Strategy GroupAmnesty International
Silver:DNC Fundraising Landing PageMalchow Schlackman
Hoppey & CooperDemocratic National Committee
WEBSITE: BILINGUAL/MULTI-LINGUAL
Gold:GeorgeWBush.com/espanolNew Media CommunicationsBush-Cheney ’04
BEST USE OF WEBSITEFOR PERSUASION
Gold:Rate Hike HeidiFifty Plus OneDavid Della for Seattle City
Council Committee
Silver:wWw.gopconvention.comCampaign Solutions2004 Republican
National Convention
Bronze:MattBlunt.comCampaign SolutionsMatt Blunt for Governor
BEST USE OF WEBSITEFOR FUNDRAISING
Gold:The Gay & Lesbian Victory
Fund – www.victoryfund.orgMindshare Interactive
Campaigns, LLCThe Gay & Lesbian Victory Fund
Silver:John Thune for SenateNew Media CommunicationsJohn Thune for Senate
Bronze:DumpDaschle.comCampaign SolutionsSouth Dakota Republican Party
BEST USE OF WEBSITEFOR VOLUNTEER/FIELDORGANIZATIONS
Gold:Sierra Club Online
Volunteer PhonebankGrassroots EnterpriseSierra Club
Silver:ACT – ACTHere.comBlue State DigitalACT
Bronze:Mary Jo Kilroy Online CommunityInternet Association CorporationMary Jo Kilroy for
County Commissioner
Honorable Mention:Save Our License InitiativeJC-Evans CommunicationsSave Our License
1918
WEB VIDEO
Gold:Unprincipled, Chapter 1Chris Mottola Consulting, Inc.Bush-Cheney ’04
Silver:Beware of the Name BushNew Democrat Network
Bronze:Ronald Reagan TributeBush-Cheney ’04 – Justin GermanyBush-Cheney ’04
Honorable Mention:Two StepBrabenderCoxDavid Vitter for U.S. Senate
WEB ANIMATION
Gold:Republican SurvivorCarol/Trevelyan Strategy GroupDCCC
Silver:Polluter PeteMalchow Schlackman
Hoppey & CooperLeague of Conservation Voters
Bronze:The Right Wing Squaresjulianmulvey.comMedia Matters for America
Honorable Mention:Spy-Der-Manjulianmulvey.comAlliance for Justice
BEST USE OF E-MAIL/VIRAL MARKETING
Gold:Bush-Cheney ’04 E-mail
MarketingNew Media CommunicationsBush-Cheney ’04
Silver:Republican SurvivorCarol/Trevelyan Strategy GroupDCCC
Bronze:“Release Report”McNally Temple Associates, Inc.Californians United for Public
Safety, No on Prop. 66
Honorable Mention:Yes on 400 – Deep ThoughtsHighGround, Inc.Yes on 400
MOST INNOVATIVE USE OFTECHNOLOGY
Gold:Bush-Cheney ’04 Tech TeamNew Media CommunicationsBush-Cheney ’04
Silver:Palm Pilot Field VideoMacWilliams Robinson & Partners
Bronze:Yes on 400 – Interactive MapHighGround, Inc.Yes on 400
Honorable Mention:Internet Ad TrackerTNS Media Intelligence/CMAGTNS Media Intelligence/CMAG
BEST PERSUASION ONLINEADVERTISEMENT:PRESIDENTIAL
Gold:GOTV Streaming Video MessageMalchow Schlackman
Hoppey & CooperDemocratic National Committee
Silver:John Kerry Post-Debate CampaignMalchow Schlackman
Hoppey & CooperDemocratic National Committee
Bronze:“Now George” – 20/20 Vision
Online Ad Campaign@dvocacy, Inc.20/20 Vision
Honorable Mention:A New Direction – RolloverMalchow Schlackman
Hoppey & CooperDemocratic National Committee
BEST PERSUASION ONLINEADVERTISEMENT:CONGRESSIONAL
Gold:Cleaver Cover-UpMalchow Schlackman
Hoppey & CooperFriends of Jamie Metzl for Congress
Silver:Hands Off My ConstitutionCampaign AdvantageStan Matsunaka for Congress
Bronze:Tom Gallagher for Congress,
“Video Biography”Malchow Schlackman
Hoppey & CooperTom Gallagher for Congress
BEST PERSUASION ONLINEADVERTISEMENT:STATEWIDE
Gold:Outsourcing Washington JobsMalchow Schlackman
Hoppey & CooperWashington Democratic Party
Silver:Polluter Pete Banner AdsMalchow Schlackman
Hoppey & CooperLeague of Conservation Voters
BEST PERSUASION ONLINEADVERTISEMENT:ORGANIZATION
Gold:Brooke’s StoryMalchow Schlackman
Hoppey & CooperWin Back Respect
Silver:Iraq Draft?Malchow Schlackman
Hoppey & CooperBlogPAC
Bronze:Promise PreviewPenn, Schoen & Berland AssociatesNew Democrat Network
BEST PERSUASION ONLINEADVERTISEMENT:INITIATIVE/REFERENDUM
Gold:The CirculatorThe Media Guys, Inc.
BEST FUNDRAISINGONLINE ADVERTISEMENT
Silver:DumpDaschle.com Banner AdCampaign SolutionsSouth Dakota Republican Party
Bronze:Dethrone/One TermerMalchow Schlackman
Hoppey & CooperDemocratic National Committee
Bronze:Doing All You Can?Malchow Schlackman
Hoppey & CooperJohn Kerry for President
Honorable Mention:DumpDaschle.com Text AdCampaign SolutionsSouth Dakota Republican Party
BEST USE OF HUMOR
Gold:Elephant RemovalMalchow Schlackman
Hoppey & CooperDemocratic National Committee
Gold:Skeletons in the ClosetMalchow Schlackman
Hoppey & CooperFriends of Jamie Metzl for Congress
Silver:Republican SurvivorCarol/Trevelyan Strategy GroupDCCC
Bronze:Welcome to the Waffle HouseStrategic Internet Campaign
Management, Inc.RightMarch.com
INTERNET CAMPAIGN
Gold:wWw.gopconvention.comCampaign SolutionsThe 2004 Republican
National Convention
AUTOMATED PHONECALLSCANDIDATE:PRESIDENTIAL
Silver:Kerry Prospecting IDDewey HubJohn Kerry for President, Inc.
CANDIDATE: U.S. SENATE
Gold:GambleChris Mottola Consulting, Inc.Specter for Senate
CANDIDATE: U.S. HOUSE
Gold:Personalized Recorded MessagesExtended Data SolutionsKirk for Congress
Silver:Rosenberg for CongressWinning Connections, Inc.Rosenberg for Congress
Bronze:Melissa Bean for Congress:
She Lives HereStones’ PhonesBean for Congress
2120
Honorable Mention:Steve Brozak – A Combat MotherLSG StrategiesBrozak for Congress
CANDIDATE: STATEWIDE
Gold:Justice James Graves:Victim CallWinning Connections, Inc.Justice James Graves for
Mississippi Supreme Court
Silver:Jim Hood for Mississippi
Attorney GeneralWinning Connections, Inc.Jim Hood for Mississippi
Attorney General
Bronze:Christine Gregoire for Governor:
Bill Says Vote GregoireStones’ PhonesChristine Gregoire for Governor
CANDIDATE: LEGISLATIVE
Gold:Happy HalloweenThe Mallard GroupFrank Farkas Campaign
Silver:Telemarketer-PhoneJohnsonClark AssociatesGreg Hill for Assembly
Bronze:Andrea Stewart-Cousins for State
Senate: Hillary ClintonStones’ PhonesAndrea Stewart-Cousins for
State Senate
Honorable Mention:Chuck Lavine Goes to AlbanyLSG StrategiesChuck Lavine for State Assembly
CANDIDATE:LOCAL/MUNICIPAL
Gold:Bill Cosby – Gettin’ Hugs from
Mayor StreetLSG StrategiesJohn Street for Mayor
Silver:CTA Sacramento School Board:
You’re FiredWinning Connections, Inc.California Teachers Association
Bronze:Panorama Park Measure –
Cathedral City, CAStones’ Phones
Honorable Mention:Quit Bugging The Mayor –
John LewisLSG StrategiesJohn Street for Mayor
INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527
Gold:Shakedown LawsuitsJohnsonClark AssociatesNative American & Peace Officers
I.E. Committee
Silver:DCCC – HersethWinning Connections, Inc.DCCC
Bronze:AFSCME: Hope and Vote CampaignStones’ PhonesAFSCME
Honorable Mention:NARAL – Stand Up with
Amy MaddiganLSG StrategiesNARAL Pro-Choice America
BILINGUAL OR FOREIGNLANGUAGE
Silver:Jerry Nadler for Congress:
Calling Our Russian FriendsStones’ PhonesJerry Nadler for Congress
GOTV
Silver:Doug E. Fresh – Show
Your StrengthLSG StrategiesAmerica Coming Together
Bronze:Harrah’s Casino: GOTV JingleStones’ PhonesHarrah’s Casino
Bronze:Jackson Convention Center Tax,
Election Day AppealWinning Connections, Inc.
BEST USE OF800/INBOUNDTECHNOLOGY
Gold:Tom Joyner – Unity04LSG Strategies
Gold:Pat BoonePolitical Solutions Inc.60 Plus
Silver:Call to ActionPrecision Communications &
Grassroots SolutionsAmerica Coming Together –
Minnesota
MEMBERSHIP POLITICALCALLS
Gold:ARA – A Golden Girl on saving
your Golden YearsLSG StrategiesAlliance for Retired Americans
Silver:TEAMSTERS:Who Does George
Bush Think He’s Kidding?Stones’ PhonesInternational Brotherhood
of Teamsters
INITIATIVE/REFERENDUM
Gold:Coalition for a Better Colorado:
Calling All Couch PotatoesStones’ PhonesCoalition for a Better Colorado
Silver:Jackson Convention Center TaxWinning Connections, Inc.
Bronze:Troy City SchoolsOneCall Now & Stephen
Avakian AssociatesTroy City Schools
Honorable Mention:No On the AmendmentExecutive Communications, Inc.No On the Amendment
LIVE PHONE CALLSBILINGUAL OR FOREIGNLANGUAGE
Silver:Costa for Congress Campaign 2004The Clinton Group, Inc.Costa for Congress Campaign 2004
CANDIDATE:SENATE/HOUSE
Silver:Jim Costa for Congress CA 2004The Clinton Group, Inc.Jim Costa for Congress CA 2004
Bronze:Blanche Lincoln for SenateWinning Connections, Inc.Blanche Lincoln for Senate
CANDIDATE: STATE/LOCAL
Gold:Betty Karnette for Assembly,
Dist. 54, CaliforniaThe Clinton Group, Inc.Betty Karnette for Assembly,
Dist. 54, California
Silver:Bob Reilly, State Assembly
Dist. 109, New YorkThe Clinton Group, Inc.Bob Reilly, State Assembly
Dist. 109, New York
Bronze:Buddy Dyer for Orlando MayorWinning Connections, Inc.Buddy Dyer for Orlando Mayor
Honorable Mention:Woldt for RepresentativeWinning Connections, Inc.Woldt for Representative
INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527/PARTY –OUTBOUND
Gold:Sierra Club Internet
Volunteer PhonebankGrassroots EnterpriseSierra Club
Silver:State by State Mail
Reinforcement CallWinning Connections, Inc.Democratic National Committee
Bronze:Committee to Protect our Families
CampaignThe Clinton Group, Inc.Committee to Protect our Families
Honorable Mention:Washington LCV ID –
Gang GreenLSG StrategiesWashington League of
Conservation Voters
Honorable Mention:CSS – MongiardoWinning Connections, Inc.Citizens for a Strong Senate
2322
GOTV/EARLY VOTE/VOTEBY MAIL
Gold:AFL-CIO Voter Protection ProgramWinning Connections, Inc.AFL-CIO
Silver:Floridians for Patient ProtectionWinning Connections, Inc.Floridians for Patient Protection
Bronze:ACORN Voter Registration
Trouble ShootingWinning Connections, Inc.ACORN
Honorable Mention:Florida Democratic Party Vote
by Mail CampaignThe Clinton Group, Inc.Florida Democratic Party
RADIOCANDIDATE:PRESIDENTIAL
Silver:MayorsThe Stevens & Schriefer GroupBush-Cheney ’04, Inc.
Bronze:Man from MassachusettsThe Stevens & Schriefer GroupBush-Cheney ’04, Inc.
CANDIDATE: U.S. HOUSE
Gold:Information, PleaseSheingold Associates/MAX FilmsJim Costa for Congress
Silver:Judge – Ted PoeThe Strategy Group for MediaTed Poe for Congress
Bronze:Back to the FutureEdmonds Hackney ALASKA, Inc.Alaskans for Don Young
Honorable Mention:“Debate”McCarthy Marcus Hennings, Ltd.Anne Northup for Congress
CANDIDATE: U.S. SENATE
Silver:“Knock Knock”North Woods AdvertisingJack Ryan for U.S. Senate
CANDIDATE: STATEWIDE
Gold:Racine RantCohen and CompanyBenjamin for Supreme Court
Silver:Patti Smith – FamilyDawson McCarthy Nelson
Media, LLCPatti Smith for Supreme Court
CANDIDATE: STATELEGISLATURE
Gold:Big AlThe Mallard GroupFrank Farkas Campaign
Silver:DragnetBrown Inc.NM State House of Representatives
Bronze:“Why Larry Flynt”DSR CampaignsCA State Legislature
Honorable Mention:ShellAll Points Communications, LLCTom Rielly for State Senate
CANDIDATE:CITY/MUNICIPAL/REGIONAL
Gold:“The Truth”Wilson Grand CommunicationsLynette McDonald, Clark
County Nevada
Silver:“Singin’The Blues”North Woods AdvertisingHickenlooper for Mayor
INDEPENDENTEXPENDITURE CAMPAIGN/ISSUE ADVOCACY/527:PRESIDENTIAL
Silver:PostThe Campaign GroupAFSCME
INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527:STATEWIDE
Gold:“Standing”Edmonds Hackney & Associates, Inc.National Rifle Association
Gold:McGreevey’s TaxesJamestown AssociatesAmericans for Job Security
Silver:CompassDawson McCarthy Nelson
Media, LLCRepublican National Committee
Bronze:ChangePAC – NewspapersDresner,Wickers, and AssociatesRob McKenna for
Attorney General
Honorable Mention:“From Massachusetts”Edmonds Hackney & Associates, Inc.National Rifle Association
Honorable Mention:BensonMacWilliams Robinson & PartnersNew Hampshire for Health Care
INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527: STATELEGISLATURE & LOCAL
Gold:“Mob”McNally Temple Associates, Inc.JobsPAC
Silver:ZombiesVisualityAmericans for a Brighter
Tomorrow, Inc.
BEST USE OF HUMOR
Gold:Information, PleaseSheingold Associates/MAX FilmsJim Costa for Congress
Silver:Back to the FutureEdmonds Hackney ALASKA, Inc.Alaskans for Don Young
BILINGUAL OR FOREIGNLANGUAGE
Gold:Niños PrimeroMessage,Audience
and PresentationDemocratic National
Committee I.E.
Silver:O No Voto NoSheingold Associates/MAX FilmsJim Costa for Congress
Bronze:Salsa VoteChambers Lopez & Gaitan LLCKerry-Edwards 2004
Honorable Mention:La EntrevistaMessage,Audience
and PresentationDon Mares for Mayor
INITIATIVE/REFERENDUM
Gold:Yes on 400 – FreewaysHighGround, Inc.Yes on 400
Silver:Open Roads TollingEpandMediaChicago Federation of Labor & the
Cook County Building Trades Council
Bronze:Regional Measure 2Barnes Mosher Whitehurst
Lauter & PartnersBay Area Commuters for
Transportation Solutions,Yes on 2
Honorable Mention:Family BusinessGMMBTrust the People,Yes on 4
Honorable Mention:Yes on 400 – Father DaughterHighGround, Inc.Yes on 400
INTERNATIONAL
Gold:Big Voice SeriesNOW Communications Group Inc.Manitoba New Democratic Party
RADIO CAMPAIGN
Gold:Wyoming CampaignAll Points Communications, LLCCitizens for Real
Insurance Reform
Silver:Bobby JindalTodd & Castellanos Creative GroupFriends of Bobby Jindal
2524
Bronze:“Hickenlooper for Mayor
Radio Campaign”North Woods AdvertisingHickenlooper for Mayor
Honorable Mention:Conrad Lee for CongressJohnsonClark AssociatesConrad Lee for Congress
TELEVISIONCANDIDATE:PRESIDENTIAL GENERALELECTION
Gold:LeadStrategic Perception Inc.Bush-Cheney ’04
Gold:WindsurfingThe Stevens & Schriefer GroupBush-Cheney ’04
Silver:TimeStrategic Perception Inc.Bush-Cheney ’04
Bronze:WackyThe Stevens & Schriefer GroupBush-Cheney ’04
Honorable Mention:RestStrategic Perception Inc.Bush-Cheney ’04
CANDIDATE:PRESIDENTIAL PRIMARY
Gold:TestedScott Howell & Co.Bush-Cheney ’04
Silver:NowPenczner MediaEdwards for President
Bronze:“Courage”Joe Slade White and CompanyWesley Clark for President
Honorable Mention:DelGMMBJohn Kerry for President
CANDIDATE:U.S. SENATE – DEMOCRAT
Gold:MorphEichenbaum+AssociatesRuss Feingold for U.S. Senate
Silver:ChampMurphy Putnam Shorr &
Partners, LLCLeahy for Senate
Bronze:UnitedAKP Message & Media Obama for Illinois
Honorable Mention:Made In The USAEichenbaum+AssociatesRuss Feingold for U.S. Senate
CANDIDATE:U.S. SENATE – REPUBLICAN
Gold:Blocking MachineScott Howell & Co.John Thune for U.S. Senate
Silver:UnforgivableBrabenderCoxCoburn for Senate
Bronze:BrittanyChris Mottola Consulting, Inc.Specter for Senate
Honorable Mention:MooseBrabenderCoxVitter for U.S. Senate
CANDIDATE:U.S. HOUSE – DEMOCRAT
Gold:Worst Thingjulianmulvey.comCapri Cafaro for Congress
Silver:CarLaguens Hamburger StonePeter DeFazio for Congress
Silver:WayMurphy Putnam Shorr &
Partners, LLCRuss Carnahan for Congress
Bronze:WinningMurphy Putnam Shorr &
Partners, LLCPatsy Keever for Congress
Honorable Mention:Little BillyFletcher Rowley Chao, Inc.Charlie Melancon for Congress
Honorable Mention:ResponseLaguens Hamburger StonePatty Wetterling for Congress
CANDIDATE:U.S. HOUSE – REPUBLICAN
Gold:Nuclear FootballStevens Reed Curcio & PotholmJohn Kline for Congress
Silver:PerhapsTodd & Castellanos
Creative GroupPete Sessions for Congress
Bronze:Aunt LillyAnthem MediaGohmert for Congress
Honorable Mention:“Anne”McCarthy Marcus Hennings, Ltd.Anne Northup for Congress
CANDIDATE:GOVERNOR – DEMOCRAT
Gold:State of the StateDixon/Davis Media GroupClaire McCaskill for Governor
Silver:Lynch: PeopleGrunwald CommunicationsJohn Lynch for Governor
Bronze:DoneMurphy Putnam Shorr &
Partners, LLCMinner for Governor
Honorable Mention:Duck BlindMarmillion/GrayLouisiana Democratic Party
CANDIDATE:GOVERNOR – REPUBLICAN
Gold:Who Is It?Stevens Reed Curcio & PotholmMatt Blunt for Governor
CANDIDATE:STATEWIDE DOWNBALLOT – DEMOCRAT
Gold:Break InMurphy Putnam Shorr &
Partners, LLCCooper for Attorney General
Silver:DadMurphy Putnam Shorr &
Partners, LLCCasey for State Treasurer
Bronze:Keep Him Working For UsWinning Mark, LLCState of Oregon
Honorable Mention:Mitch Landrieu for Lt. Governor –
ProsperityMarmillion/GrayMitch Landrieu for Lt. Governor
CANDIDATE:STATEWIDE DOWNBALLOT – REPUBLICAN
Gold:Breakfast of ChampionsBrabenderCoxMelvin for Judge
Silver:Predator TVR&R PartnersMark Shurtleff for
Attorney General
Bronze:Identity Theft TVR&R PartnersMark Shurtleff for
Attorney General
Honorable Mention:FacesBrabenderCoxBrent Benjamin for
Supreme Court
CANDIDATE: STATELEGISLATURE
Gold:Jay Dardenne “Voice”ImagefilmJay Dardenne Campaign Fund
Gold:MovieJohnsonClark AssociatesGary Podesto for Senate
Gold:Message to PerryMessage,Audience
and PresentationAbel Herrero for
State Representative
2726
Silver:Truth IsFletcher Rowley Chao, Inc.State Senator John Wilder
Silver:Gotta Go!The Jackson GroupMike Gerber for
State Representative
Bronze:GretchenLaguens Hamburger StoneCitizens for Slone
Honorable Mention:Fix AlbanyNovak Media, Inc.Valesky for Senate
CANDIDATE:CITY/MUNICIPAL
Gold:HugAKP Message & MediaFriends of John F. Street
Silver:“Change”North Woods AdvertisingHickenlooper for Mayor
Bronze:Back ScratchersEichenbaum+AssociatesTabak for City Attorney
Honorable Mention:SignsEichenbaum+AssociatesBobot for Mayor
CANDIDATE:COUNTY/REGIONAL
Gold:RolloverBrabenderCoxRoddey 2003, Inc.
Silver:Penny LaneBrabenderCoxRoddey 2003, Inc.
Bronze:Bang The DrumBrabenderCoxRoddey 2003, Inc.
Bronze:Moving InBrabenderCoxRoddey 2003, Inc.
Honorable Mention:NASCAR TaxesWilson Grand CommunicationsClark County, Nevada
INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527:PRESIDENTIAL
Gold:“Ashley’s Story”McCarthy Marcus Hennings, Ltd.Progress for America Voter Fund
Silver:RavagedStevens Reed Curcio & PotholmSwift Boat Veterans for Truth
Bronze:“They Can’t Vote”North Woods AdvertisingIndependent Voters of America
Honorable Mention:CU – Man of the PeopleThe Strategy Group for MediaCitizens United
INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527:U.S. HOUSE – SENATE
Gold:“Growing Up”DeVito/VerdiCitizens for a Strong Senate
Silver:“Missing Persons”DeVito/VerdiCitizens for a Strong Senate
Bronze:“Car Wreck”DeVito/VerdiCitizens for a Strong Senate
Honorable Mention:“Any Questions”Edmonds Hackney &
Associates, Inc.Americans For Job Security
INDEPENDENTEXPENDITURE CAMPAIGN/ISSUE ADVOCACY/527:CANDIDATE: STATEWIDE –REPUBLICAN
Gold:Dancing GovernorThe Stevens & Schriefer GroupThe Republican
Governors Association
Silver:RealGMMBDSCC – Louisiana
INDEPENDENTEXPENDITURE CAMPAIGN/ISSUEADVOCACY/527:CANDIDATE: STATEWIDE –DEMOCRAT
Gold:TopDixon/Davis Media GroupMissouri Democratic Party
Silver:TrailerDixon/Davis Media GroupDemocratic Senatorial
Campaign Committee
INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527:LEGISLATIVE OR MUNICIPAL
Gold:BRNext “Loop”ImagefilmBRNext
Silver:Thanks, RayLaguens Hamburger StoneForward Colorado
Bronze:Search EngineReynolds Applegate MediaDemocratic Legislative
Campaign Committee
Honorable Mention:BRNext “Homeland Security”ImagefilmBRNext
Honorable Mention:PACmanTABcommunications, Inc.Inland Empire
Citizen’s Committee
INDEPENDENTEXPENDITURECAMPAIGN/ISSUEADVOCACY/527:NON-CANDIDATE
Gold:“Not There”North Woods AdvertisingOperation Truth
Silver:Congressional ExamThe Glover Park GroupJEC
Bronze:Excellent AdventureBrabenderCoxGet-On-Board.org
Honorable Mention:CowboyThe Glover Park GroupUSTA
INITIATIVE/REFERENDUM/CONSTITUTIONALAMENDMENT
Gold:Wolf in Sheep’s ClothingSchubert Public AffairsCommittee for SAIF-Keeping
Gold:Highways Aren’t the AnswerThe Kenney GroupFastracks Yes
Silver:“Parody” English
Language VersionIKON Public AffairsCitizens for a Fair Share
Bronze:BeckyAll Points CommunicationsCitizens for Real
Insurance Reform
Bronze:The Professor – New Orleans East
Business Assoc.Buisson Creative StrategiesNew Orleans East
Business Association
Honorable Mention:“Local Mother”Doak, Carrier, O’Donnell,
Wilkinson, Goldman & Associates
No on I-892
BILINGUAL OR FOREIGNLANGUAGE
Gold:“Parody” Spanish Language VersionIKON Public AffairsCitizens for a Fair Share
Silver:Predator TV (Spanish)R&R PartnersMark Shurtleff for
Attorney General
Bronze:Graduación (Spanish)Chambers Lopez & Gaitan LLCKerry-Edwards 2004
2928
Bronze:ScrapbookNew Democrat Network
Honorable Mention:Dos GuerrasMessage,Audience
and PresentationDemocratic National
Committee I.E.
TELEVISION AD – MORETHAN 60 SECONDS
Gold:Free and PeacefulThe Stevens & Schriefer GroupBush-Cheney ’04, Inc.
Silver:Salazar:American StoryGrunwald Communications Ken Salazar for Senate
BEST NON-BROADCASTVIDEO
Gold:The PitchThe Stevens & Schriefer GroupThe 2004 Republican
National Convention
Silver:Bush-Cheney ’04 Rally VideoBush-Cheney ’04 –
Justin GermanyBush-Cheney ’04
Bronze:“Quotes”Joe Slade White and CompanyFight Back Campaign
Honorable Mention:Promise PreviewPenn, Schoen & Berland AssociatesNew Democrat Network
BEST USE OF HUMOR
Gold:Gotta Go!The Jackson GroupMike Gerber for
State Representative
Silver:TopDixon/Davis Media GroupMissouri Democratic Party
Bronze:Fresh New BreezeWinning Mark, LLCCity of Portland
Honorable Mention:RolloverBrabenderCoxRoddey 2003, Inc.
INTERNATIONAL
Gold:UnemploymentNewlink Political Consulting
and ResearchDominican Liberation Party
Silver:Decisive Game I and IINewlink Political Consulting
and ResearchDominican Liberation Party
Bronze:Long-Term CareNOW Communications
Group Inc.Nova Scotia New
Democratic Party
Honorable Mention:Four CommitmentsNOW Communications
Group Inc.Saskatchewan New
Democratic Party
TV CAMPAIGN
Gold:David Vitter For SenateBrabenderCoxVitter for U.S. Senate
Silver:GERBER – PA House Democratic
Campaign CommitteeThe Jackson GroupPA House Democratic
Campaign Committee
Bronze:“Hickenlooper for Mayor
TV Campaign”North Woods AdvertisingHickenlooper for Mayor
Honorable Mention:Stood/Debater/Bank jobPayne & Co., Inc.Barney Frank for Congress
30
A SPECIAL THANKS TO THE POLLIE AWARDS COMMITTEE
Nancy Todd Tyner, Nancy Todd, Inc. – Co-ChairArt Hackney, Edmonds Hackney ALASKA, Inc. – Co-Chair
Cathy Allen,The Connections GroupDavid Beattie, Hamilton Beattie & Staff
Tony Fazio,Winning DirectionsApril Hackney, Edmonds Hackney ALASKA, Inc.
Robert Kaplan, Robert Kaplan CompanyWayne Johnson, JohnsonClark Associates
Richard Schlackman, Malchow Schlackman Hoppey & Cooper
THE AAPC EXTENDS A SPECIAL THANK YOU TO THESE SPONSORS FOR THEIR SUPPORT OF THE INAUGURAL POLLIE AWARDS
A SPECIAL THANKS TO THE AAPC STAFF
Kevin O’Neill, Executive DirectorKevin Lenaburg, Pollie Awards Coordinator
Ben Knight, Membership Associate