841-1173-2-PB
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39 Te Philanthropist / volume 3 • social media sridhar / Dvpg S M Sg developing a social media strategy A S archana sridhar A- D, G Pg, Uv F L - T S A P- p P j, p gvg vg g S A N A. T gv CHp MC- C J 8, 2010, , C. E: 2005@g . . Te Philanthropist / / volume 3 • what if i told you only 185,000 out of 200 million facebook members v v gv g F? Y g p- p g. Y g F . N I 200,000 p v p F, 25 F v xp pp p v - ? 1 W, g p F xpg – p g p . T xp, , p g. S x v p gz, gg v, , , , . A p g p gz’ g, , . W g, p g g g. S gg p j : • F irst, connection. S g pp , p, p, . • Se co nd, interaction. S p v gz. • Tird , inormation fow. S g . I v ( p , xp). N v, - . T p p - gz. v Te Philanthropist g I C Vg xp - . M p v g j, g p
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Transcript of 841-1173-2-PB
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39
Te Philanthropist
/ volume 3 •
social media
sridhar / Dvpg S M Sg
developing a social media strategy
A S
archana sridhar A-
D, G Pg,
Uv
F L -
T S A P-
p Pj,
p
gvg vg
g S A N
A. T
gv
CHp MC-
C J
8, 2010, , C.
E: 2005@g.
.
Te Philanthropist / / volume 3 •
what if i told you only 185,000 out of 200 million facebook members
v v gv g F? Y g p-
p g. Y g F
.
N I 200,000 p v p
F, 25 F v xp pp
p v -
?1 W, g p F xpg
– p g p . T xp,
, p
g.
S x v p gz,
gg v, , , , .
A p g p gz’ g, ,
. W g, p g g g.
S gg p
j :
• First,connection. S g pp
, p, p, .
• Second, interaction. S p
v gz.
• Tird , inormation fow. S g .
I v (
p , xp). N v,
- .
T p p -
gz. v Te Philanthropist
g I C Vg xp -
. M p v g j, g p
8/3/2019 841-1173-2-PB
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396 sridhar / Dvpg S M Sg
Te Philanthropist
/ volume 3 •
social media
Wp, pP, . O v pg F
LI vg pp’ p . S
g p F Y p
v v . S p pp -
ggg p . O v -
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. A p Ng, p pp
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– FF, SUp, ,
.
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pv .
what is your goal in engaging in social media?
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g gz v? Pp
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what audience do you want to reach?
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p g p .
what resources does your organization have and/or
need to execute a social media plan?
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M” pj , Np g N
ppx v p g p pj.
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397
Te Philanthropist
/ volume 3 •
social media
sridhar / Dvpg S M Sg
how will you know if you are successful
in the social media s phere?
T g g,
v ppp
g g. M v g p –
xp, F – -
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g p v g .
A g g q gz’ g,
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interactive. I p xp B K g:
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notes
1. B p F C pp K H Mg
G, “ Np Sg C, F App I’ S G,” Washington
Post , Ap 22, 200.
2. B K. (2010, M 20). W Np C Ex Ug S M.
Beth’s Blog: p://..g/-p-x [Sp 15, 2010].
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39 sridhar / Dvpg S M Sg
Te Philanthropist
/ volume 3 •
social media
Te Philanthropist / / volume 3 •
