8350 N. Central Expressway, Campbell Center 1, Suite 1500 Dallas, TX 75206

8350 N. Central Expressway, Campbell Center 1, Suite 1500 Dallas, TX 75206Office: 214-393-4662 - Fax: 214-393-4651 Email: [email protected]

Community: http://www.myvrl.com/group/texasmuseumofautomotivehistoryii

the Texas Museum of Automotive Historylocated in Fair Park, Dallas

mailto:[email protected]

http://www.myvrl.com/group/texasmuseumofautomotivehistoryii

Proprietary and Confidential 2009-2010The Texas Museum of Automotive History

The Texas Museum of Automotive HistoryAutomobile races have taken place in Fair Park since 1901

• Automobile racing starting in Fair Park in 1901 and culminated with the staging of the United States Formula One race in 1984.

• We are working with the City of Dallas, Dallas Parks and Recreation Department and Friends of Fair Park to build a world-class Museum of Automotive History in Fair Park.

• The Museum will provide attendees with an overview of the history of the automobile from 1901 to 1984, and showcase the interaction between racing and commercial car development during that period.

• The Museum will feature an ongoing and open restoration capability, (The Restoration Factory) designed to educate visitors about the automobile manufacture and restoration process.

• The “Restoration Factory” will employ “at risk” youths and will function to educate and provide a career path for selected individuals.

• The operating goal of the Museum will to become recognized as one of the top 10 Automotive Museums in the world, thereby enriching the State of Texas, the City of Dallas, its citizens and its visitors.


Operating Vision

• We will stage the development of the Museum in the Grand Place Building in Fair Park, 2010-2012. We will restore and use the vacated Science Museum Building as our permanent location from 2013 on.

• The Museum will include the prominent display of two hundred (plus) luxury, classic and sports racing vehicles in dioramas and exhibits dedicated to the “telling” and preservation of automotive history.

• Visitors will be able to see the on-going restoration of vehicles at all stages.

• A state-of-the-art library will be available to the Museum and its members, as well as to the general public for restoration research and enjoyment.

• World automotive events will be shown live (and re-broadcast) in an auditorium theatre venue that will also host film viewings, conferences and lectures.

• The Museum will be “interactive” in all respects, appealing to all generations.


Non-Profit Entity – est. April 16th, 2010


At Risk Youths - The “Restoration Factory”

Science Museum Building – Lower Level 40,000+/- usable SF


Initial Funding and Focus

• The Museum will seek the financial support of the community it will serve by way of Automotive and Energy company sponsorships, corporate contributions, individual donations, gifts of private libraries and automobiles.

• We will work with benefactors to insure their gifts are cared for and showcased in a manner befitting the museum, the general public and its mission of preserving these historic cars for posterity.

• We will generate additional operating income from corporate and special events.

• In much the same manner that Dallas’ major museums operate today, we will derive revenue from a strata of individual and corporate annual memberships.

• The Museum is organized as a 501-C-3 not for profit entity, with tax benefits for donors and supporters.


Funding Goals and Timing

The Grand Place Building - Staging Location 2010 – 2012Initial Cost - $500,000 for creation of dioramas and exhibitsInitial Operating Budget - $1,000,000Restoration of the Science Museum Building - $30 million (est.)City of Dallas Matching Grant 2012 Bond Election - $15 millionPrivate Museum Restoration Fundraising Goal - $15 millionRestoration Factory Education Endowment Goal - $10+ million

$30 million Restoration Total

$15 million Matching

Contribution - City Bond$1 million

Operating Expense$500,000

Opening Cost

Grand Place Building 70,000 SF

Science Museum Building 140,000 SF


Major Donations

• The Museum is seeking one naming and two presenting sponsors. Major donors will be recognized in the following way:• 1 x Museum Title Sponsor (Naming Right) $10,000,000• 2 x Museum Presenting Sponsors (e.g. Ford, Coke,

Dr.Pepper, AT&T, Exxon) $5,000,000• Gift Categories will include:

• Grand Marshall: $1+ million• Concours d’Elegance Patron: $500,000 - $1 million• Car Marque Patron: $100,000 - $499,999 (e.g. Ferrari)• Museum Patron: $50,000 - $99,999• Lifetime Museum Member: $25,000+• Corporate Sponsor: $25,000+ • Annual Membership: $240

• All gifts (cars, money, memorabilia) will be tax deductable. The Museum will be organized as a 501-C-3 not for profit entity.


A “Profitable” 501-C-3

Science Museum Building – Upper Level 70,000 SF


Ongoing Sources of Revenue

Our objective will be to operate the Museum at a “profit”. Fifty percent of operating profit will be dedicated to Museum expansion and building restoration. Ongoing sources of revenue include:• General Admission• Tours• Special Events• Off Premise Caterers And Florists

• Corporate Clients• Social Clients• Galas And Fund Raisers• Dallas / Arlington / FW Chambers

• Automotive Auctions• Education and Classes• Collateral (Advertising Revenue)• Community Web Site includes interactive elements • Museum General Information Brochures• Items Associated with Sponsorship, Museum Friends

and Docent Programs • Annual Calendar• Monthly Internet Newsletter Advertising


Our Target Demographics

• There are 6+/- million residents in the greater DFW Region and an estimated 28+ million visitors to Dallas annually. There are 75 million USA based baby boomers and a total of 125+ million in the USA, UK & Europe. An estimated 500 million people globally follow the Formula 1 racing series – the majority of this demographic love racing and cars!!!!

• There are an estimated 10 million vintage car owners worldwide; 4+ million in the USA (source: 4 x major vintage car Insurance

companies – Grundy, Heacock, Hagerty & Aon).• A great number of owners show and race cars through 15,000

clubs in the USA and 700+ clubs in the UK & Europe (source: Hagerty Insurance; see www.hagerty.com and the Motor Sports Association; see

www.msauk.org).• In addition to an “every man, woman and child” focus, these

individuals are our target Museum visitor demographic.


Promoting the Museum on Social Networks


Showcasing 20+ Racing Events Annually

Dallas


Educational How to Guides - Example


Start-Up and Re-Use Considerations

Start Up Budget for Grand Place Building• Building Materials and Labor to build Main entrance,

Lobby Counter, office and event space, Restoration Factory, display barrier, outside signage (Materials $150,000; Labor $100,000 - $250,000 total).

• 50 Large Screen TV’s (LG, Samsung, Phillips @ $1,000 per - $50,000)

• 120 touchpad displays ($300 per - $36,000)• Backdrop story/picture boards (120 – one for each

exhibit. Plotter, laminator machine and materials - $20,000)

• Directional lighting (200 lights @ $60 per - $12,000).• Sound and security system for events ($20,000)• DVD Player system for 50 Screens ($20,000)• Office Equipment ($5,000)• Office Furniture ($5,000)• Website, Advertising, Promotion, Brochures ($50,000)• Event equipment (50 tables and 500 chairs - $10,000)

Estimated total start up costs $500,000 - $600,000


Operating Cost Considerations

Operating cost considerations:• Museum Director; General Manager; Event Director;

Receptionist, Restoration Manager, 3 x Restoration Staff (8 total).

• Benefits - Healthcare, Retirement contribution.• Insurance ($20,000)• Enclosed Trailer and Pick-up truck ($30,000)• Removal and Storage during State Fair (2010, - 2012)• Marketing and Advertising ($75,000)• Automobile acquisition • Bank/Credit Card Charges • Communications (Phones, Internet, Cable - $8,000) • Taxes/Licenses • Gift Shop • Special Event Fees

Estimated Annual Base Operating Cost: $1,000,000+/-


Implementation Sequence

• Stage Museum in Grand Place Building (May - August, 2010)• Vacate Grand Place Building for State Fair (September –

October 2010 - 2012)• Formally Open Museum Grand Place Building in November,

2010 (after State Fair). Operate in Grand Place Building for 2 years.

• Renovate Science Museum (Q4 2012 to Q1 2013)• Move into Science Museum Building Q2 2013


Types of Cars

• Our intent for the Museum is to weave the story created by man’s interaction with racing and cars. Mindful of our Texas location and regional roots, the Museum will be organized as a timeline around the perimeter of the building. Car types will include representative marquees from each decade since 1900:• Steam (Brass) cars• Antique cars• Classic cars• Muscle cars• Race cars (IRL, F1, CanAm, Stock cars, NASCAR’s etc.)• Former Fair Park Race cars (1901 – 1984)• Significant history cars, including prototypes

• In addition to cars from 1901 to 1984, the Museum will feature important cars on loan to the Museum from prominent car collectors.


Leadership Team

• BOARD OF DIRECTORS • Stephen Page, Museum Chairman & CEO• Wilbert van Grinsven, General Manager and Curator• William B. Sechrest• Jeffrey P. Howle

• Advisory Directors• Sam Pack• Jack Griffin• Pat Carmichael• Dr. Harvey Carter• Charles Seeds• Robert Minyard• Henry S. Miller III• Scott Murray

• Management Team• Stephen J. L. Page, Chairman & CEO• Wilbert van Grinsven, General Manager and Curator


Stephen J. L. PageChairman & CEOemail: [email protected] Office: 214-393-4662Cell: 214-676-4333Fax: 214-393-4651

Wilbert GrinsvenMuseum General Manager and CuratorCell: 214-543-7047 email: [email protected]

Campbell Center 18350 N. Central Expressway, Suite 1500Dallas, TX 75206

Contact:

8350 N. Central Expressway, Campbell Center 1, Suite 1500 Dallas, TX 75206

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