8309505 Jessica Rosenberg Book 08

8/2/2019 8309505 Jessica Rosenberg Book 08

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I was born in New York City and grew up in New York, New Jersey, and Georgia French is my rst language I am a citizen of France and the United States I am legally blind in my right eye When I was little I was obsessed with Snow White and would wear the costume to school. Some people call this ction-prone personality disorder. Some call it being creative at a y

.ThistraitwasheightenedafterworkingwithAmySedarisIamhorribleatmathIammildlyobsessedwiththeNYTimescrosswordpuzzle,eventhoughIcanonlymakeittoWednesdayIwasoneofthosesuckerswhowaited24hoursfortherstiPhone,howevercansafelysayitwasoneofthecoolestexperiencesIvehadIlikemakingfriendswithstrangers,andthentakingtheirpictureIncollegeIcrashedblacktiepartiesoutofpureboredom,andthenphotographedth

em

IliveinBoulderwhereIworkatcrispinporterandbogusky.

Icallthisplacehomeandcansafelysaythattheresnoplacelikeit.


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OBJECTIVE

o be an Art Director at CPB and work my hardest to d

the best creative my brain has to oer.

I have worked at Crispin or one year now, in the intera

studio. In one year, I have not only been able to learn a g

deal about the interactive world, but have been lucky en

to integrate my newound knowledge with traditional m

In August, I was given an opportunity to be on a brie

Volkswagens Sign Ten Drive. I asked to be paired with

a partner. Instead o just tackling the interactive angle,

wanted to concept or V, newsprint, and alternate ambmedia. Aer all my studio work was complete or the da

was able to concept, comp, sketchdo the job that stud

graciously prepared me or. Our work was bought by th

and beore I knew it, I was o to LA or the most exhile

learning experience I think Ive ever had.

I eel as though the experiences and opportunities Ive

here in the last year have prepared me to be an Art Dire

at Crispin. All I need is a chance. And i I get it, I assure

I will not disappoint.


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EDUCATION

Carnegie Mellon University

2002 - 2006

Great Neck North High School

1998 - 2002

I graduated.

Strangely good at science and genetically

programmed to ail at math. Involved inanything art + design related; played the

rench horn in band which guaranteed

me a maximum o 3 riends, and played

lacrosse which made me eel like less o

an art / band nerd. Oh and I got a diploma

which is currently collecting dust in my

parents basement.

BFA Graphic Design + Creative Writing

Minor in Photography

Designed Amys bestselling book I Like

You: Hospitality Under the Inuence.

Worked out o her tiny West Village

apartment or 4 months. Peed my pants

rom laughter on a consistent basis. Also

ound out I wasnt as unny as I previously

thought I was.

- Fluent in French and English.

- Profcient in Adobe CS3 (Ilustrator,

Photoshop, Indesign)

- Photograph with a Yashica Electro 35,

Canonet 28, Canon G9, and my iPhone.

Crispin Porter + Bogusky

November 2007 - November 2008 (aka present)

Interactive Digital Artist

Kirshenbaum Bond + PartnersMay 2006 - November 2007

Art Director / Designer

Amy Sedaris

May 2006 - Sept. 2006

Freelance Book Designer

EXPERIENCE

SKILLS


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Client: Volkswagen

Credits: Crispin Porter + Bogusky

CD: Andrew Keller

ACD: Mel Kreilein

Copywriters: Sean Smith, Kathreen Graham

Art Director: Jessica Rosenberg

Producer: Aymara Beltramo

Director: Matt Aselton, Epoch Films

Art directed Volkswagens 2008 year-endsales event. Sign Ten Drive puts the customerin the drivers seat with nothing more thana signature.


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VID: OPEN ON A DEALER TALKING

TO TWINS ON THE SALES FLOOR,

SURROUNDED BY BRAND NEW

VOLKSWAGENS.

TWINS: [ IN UNISON ]

Hi. Were here for Sign Then Drive.

DEALER: Hi!

TWIN #1: I just leased a Passat for no money

down. She wants one too.

TWIN #2: [ INSECURELY ]Or a Jetta. . .TWIN #1: A Passat.

TWIN #2: A Jetta.

TWIN #1: A Passat.

VID: CUT TO DEALER LOOKING PERPLEXED.CUT BACK TO TWINS, SLIGHT PAUSE.

TWIN #1: A Passat.

VID: CUT TO MACHINE FLOATING IN.

DEALER: Our new computer can match you to

the perfect Volkswagen. Then you

drive it away.

VID: CUT TO TWIN #2 SIGNING AN

ELECTRONIC TABLET. CUT TO

SIGNATURE APPEARING UP ONTHE MACHINES MONITOR.

MACHINE: Signature reveals a need for safety

and individuality. Perfect Match

VID: CUT BACK TO TWINS. TWIN #1

INTERRUPTS MACHINE.

TWIN #1: A Passat.

VID: CUT TO MACHINE MONITOR.

MACHINE: Jetta

VID: CUT BACK TO TWINS. TWIN #1

LOOKS AT HER SISTER, CONFUSED

AND DISGUSTED. TWIN #2 LOOKS

HAPPY.

CUT TO OUTSIDE OF DEALERSHIP

WHERE COUPLE DRIVES AWAY IN

A NEW ROUTAN. CUT TO MAX.

MAX: This event is getting very interesting!

ANNCR: Sign then drive is back. For a limited

time, lease select 2009 models for

zero down, zero due at signing, and

nofr stmon thspayment .Itswh at

the people want.

DAS DOUBLE: 30 TV


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TO A COUPLE ON THE SALES FLOOR,


VOLKSWAGENS.

DEALER: HiWelcome to Sign Then Drive.

WOMAN: So we can get the Jetta or the Eos

for nothing down?

DEALER: With just a signature.

WOMAN: [ TURNS TO HUSBAND, SMILING]

How do we decide?

VID: CUT TO MACHINE FLOATING IN.

DEALER: Our new computer can match you to

the Volkswagen thats right for you.

VID: CUT TO WOMAN SIGNING ON AN

ELECTRONIC PAD. CUT TO SIGNATURE

APPEARING UP ON THE MACHINES

MONITOR.

MACHINE: Swollen loops indicate a nurturing

personality, and an appetite for two.

VID: CUT TO COUPLES SMILES QUICKLYFADE AWAY. CUT BACK TO MACHINE.

MACHINE: Perfect Match: Routan.

VID: CUT BACK TO COUPLE. MAN LOOKS

PALE AND DEEP IN THOUGHT.

WOMAN: [ TURNS TO HUSBAND, WHISPERS]

Honey, I thought I felt nauseous.

VID: CUT TO OUTSIDE OF DEALERSHIP

WHERE COUPLE DRIVES AWAY IN

A NEW ROUTAN. CUT TO MAX.

MAX: Oh my! More Routan babies!



zero down, zero due at signing, and

nofrstmonthspayment. Itswhat

the people want.

EARLY PREGNANCY: 30 TV


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DAS MATCHMAKER: 30 TV


TO A MAN ON THE SALES FLOOR,


VOLKSWAGENS.

MAN : So your computer here can match

my signature to t he Volkswagen

thats right for me?

DEALER: YepThen you drive it away for

nothing down.

MAN: Just a signature?

DEALER: Sign, then drive.

VID: CUT TO THE MAN SIGNING AN

ELECTRONIC PAD. CUT TO HIS

SIGNATURE APPEARING UP ON A

BIG MONITOR.

MACHINE: Curvaceous T indicated a love for

clean lines and performance. Perfect

match: Tiguan.

VID: CUT TO THE MAN NODDING TO THE

DEALER IN AGREEMENT. CUT BACK

TO MONITOR AS MACHINE CONTINUES

TO SPEAK.

MACHINE: Smooth strokes indicate a passion

for bodywaxing.

VID: CUT BACK TO EMBARASSED MAN

AND UMCOMFORABLE DEALER.

MAN: Thats dumb. And not true. . .at all.

VID: CUT TO OUTSIDE OF DEALERSHIP

WHERE MAN DRIVES AWAY IN HIS

NEW TIGUAN. CUT TO MAX.

MAX: This event is getting very interesting.



zero down, zero due at signing, and nofrstmonthspayment. Itswhat

the people want.


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Magic Slate Signature Pad anPractive pads were proposed


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Newsprint concepts


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I N T E R A C T I V E BA

Interactive banners where youname and watch your signatuinto a Volkswagen.


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Client: Amy Sedaris

Credits: Freelance for Time Warner/Hachette Book Group

Author: Amy Sedaris

Designers: Jessica Rosenberg + Lenny Naar

Photographer: Todd Oldham

Designed interior o Amy Sedariss hilariousguide to entertaining. Te book held a spoton the New York imes Bestseller l ist or over

twelve weeks.


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A ew spreads rom t he bookentertain your elderly guests, recipes rom Amys personal


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What the People WantClient: Volkswagen


CD: Andrew Keller

Interactive CD: Jeff Benjamin

ACD: Carl Corbitt, Anja Duering

Art Director: Nuno Ferreira, Julia Hoffmann

Designer: Jessica Rosenberg


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A text-to-vote billboard i n iPeople were able to vote by tealmost immediately seeing rebig screen.


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Client: Wendys

Credits: Kirshenbaum Bond + Partners

CD: Gail Barlow

Copywriters: Gail Barlow, Samantha Dunnion



Art directed and designed the breakast andlate night campaigns. Also designed oodpackaging and gi cards.


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Exterior menuboard and in-sdispenser back.


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Since Folgers Gourmet Selectup with Wendys, the challengdesign a premium looking co


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Designed oil w rappers or Wbreakast sandwiches.


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Designed gi cards and holdewas to make a simple yet elegthat people would want to kewallet and refll.


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Art directed Late-Night Conncampaign.


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2008 Chicago Marathon

Client: Volkswagen


CD: Andrew Keller

ACD: Mel Kreilein

Copywriter: Gina Roberts


Following art direction and designs were

concepts presented to the client. Te goalwas to ocus on Volkswagens presence atthe marathon by handing out unique shwag

items, as well as promoting the DI withenvironment-riendly products.


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Blow up and deate at your leisure andbring it while you travel. Its a liesaver.

Tis was a concept where VWWater Bar eaturing dierentspring water. Tis would simupromote their clean disel pronew, record-breaking DI.


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Tese clip-on wings were a prshwag item that would be hanmarathon crowds.

Sweaty? Wipe o your orehead with thisVW-branded squeegee made or your ace.


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Place these shoe-resheners insneaker or extra comort andlovely scent. Once removed rpackaging, a real air resheneor you to hang in your car.

Grow a DI Put this mini DI in waterand watch it grow. Not only is it un, butthe packaging will inorm spectators aboutclean diesel and how helpul it is to theplanet.


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Te iPhone turns into a GPS Locate the VW Garage, rest stother marathon sites by downapp. Also allows you to track their bib number.

Runner GPS KiosksEnter a runnersbib number and let the VW GPS rackingSystem pinpoint their location. With onemore touch, youll have a map rom hereto there, so you can catch up and cheerthem on in person.


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Te ollowing are a ew posters I have designedin the past ew years.

POSTERS


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Designed a series o posters ta Don Julio equila cocktail Riviera Margarita.


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Routan Pre-Sell

Client: Volkswagen


CD: Andrew Keller

Interactive CD: Jeff Benjamin

ACD: Carl Corbitt

Art Directors: Jessica Rosenberg + Nuno Ferreira



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Since the Routan isnt a typicthis microsite lets you select ayour amily members. Chooscharacters displayed, and toghair color, style, skin tones, etdone, print out your amily aor as stickers to put on the banew VW.


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For Routans pre-sell ca mpaigUPromise, the main idea wascan simultaneously learn aboRoutan while learning how toGerman. I you bought a Rouyou would receive $1,500 towchilds college tuition. Createmail piece where you can actout the ashcards.


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Te ollowing are various logos I designed.

LOGOS


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Designed a branding and idenor Wyndham Hotels. Each loby color and typeace, pertaincharacter o each hotel.


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Global Packaging

Client: Burger King


CD: Rob Reilly

ACD: Paul Caiozzo

Art Directors: Jessica Rosenberg + Daisy Chavoshi

Designers: Carlos Lange, Denise Soberon

Art directed a global packaging system orBurger King. Te original goal was to conveyHave it Your Way by using no words andstrictly visuals.


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PARTY CRASHINGOut o boredom and questionable insanity, Idecided to crash black tie aairs in Pittsburgh(when I was in school). I showed up wearing

black, carrying a tri-pod and was good to go.


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[email protected]

-or-

[email protected]

-or-

(303) 949-4456

THANK YOU

8309505 Jessica Rosenberg Book 08

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