8:30-11:30AM Training

10:30AM-7:30PMTechnologyExpo Open

• Professional Profile Experience - LinkedIn Profiles, Headshots, Film Crew Interviews (Booth #32)• Sponsor Tours

11:30AM-1:00PM• All-Attendee Luncheon• First-Time Attendee Luncheon - Maximize your experience and make instant connections at this First-Time/Single Attendee Lunch. Make your buffet plate & join us in Breakout Room 6.• Category Management Advisory Board Luncheon

1:05-3:20PM

3:20-3:50PM

3:50-4:35PMTrack Breakout

Sessions(Breakout Rooms 1-6)

Duncan Wardle - Ideate, Innovation Speaker: “Think Different.” ONLY 150 SEATS AVAILABLE!

Networking Break (Technology Expo)

The Hershey Company: The Future of ShopperGina Peterson - “Creating Value in a Shopper’s World.”

OpeningSession

(GeneralSession Room)

Networking Lunch(Technology Expo)

Clif Bar & Company: Next Gen Retail Vivian Polishuk - “Strategic Utilization of Shopper Insights to Enhance Customer Collaboration.”

8:30-9:30AM Training Sue Nicholls - CMKG: “Developing Data Visualization Skills for Improved Storytelling.”

9:45-10:45AM Training Sue Nicholls - CMKG: “Trends Analysis: Uncover Ways to Find and Understand Trends in Your Business for Growth Opportunities.”

11:00-11:30AM Training Sue Nicholls -

ACE HARDWARE:Tom Volk - “Where Legacy Retail Meets Modern Customer Experience.”

Dole Food Company, Inc.: Professional Growth & DevelopmentJim Harlan - “AI (Audience Intelligence) & Next Generation Category Managers.”

Kellogg Company USA: Technology Trends Stacey Ring-Sanders - “VR Solutions Drive Improved Sales Training, Growth and Profitability.”

4:45-6:00PM Tech Talk Rotations (Technology Expo)

6:00-7:30PM

• Solution Provider Demos - 15-minute rounds with 5 minutes to rotate

Networking Reception (All Attendees) & CMA|SIMA Women’s Alliance Reception (Breakout Room 6)

Opening Keynote: Welcome - Kevin Coupe, Emcee - Morning News Beat - Author, Producer & Content Creator - “State of the Industry.”

Keynote: Michael McGuire - Local Theory [Walmart Store No.8]: “Essentiality ofIntrapreneurship in Category Management.”

Keynote: Mark Edwards - 345, Sue Temple - Nielsen Custom Insights Division &Amanda Tilley - Anheuser-Busch: “Black Mirrors & Red Tables.”

Advantage Industry Awards: Kevin Coupe/Advantage

Track BreakoutSessions

(Breakout Rooms 1-6)

Beech-Nut Nutrition Company: The Future of ShopperPatti Horstmyer - “Humanize Data with Shopper Insights.”

Muscle Milk: Next Gen Retail Molly George - “Active Living Aisle Transformation:An Opportunity for Sales & Category Leadership.”

Interstate Batteries: Professional Growth & DevelopmentKatie Birdwell - “Lost in the Dandelions – Unleashing the Power of Purpose.”

12:10-1:15PM• All-Attendee Luncheon• Shopper Insights Management Advisory Board Luncheon

Networking Lunch(Technology Expo)

PRODEGE: Maureen Lawer & Bess Devenow- “A Perfect Pair: Using Receipt and Survey Data toUnderstand the Groceries that Fill Consumer Shelves.”

Nestle Purina & Shiloh Technologies: Neil Norton & Britt Fogg - “Answers to QuestionsYou Didn’t Even Know to Ask.”

Interactive Edge & Link Snacks: Zel Bianco & Burt Boudreaux - “Minimize Tactical ReportingTasks and Allow for Greater Strategic Analysis — Even with a Small Team!”

Kantar: Jonathan Young - “The New Shopper-Led ‘Definition’ of Categories &Category Management.”

Nielsen Shopper: Sue Temple - “The “Always-on” Shopper Dynamic.”

Rock Solid Retail & Anheuser-Busch: Jack Mitchell & Jeff Prewett - “How Anheuser-Busch is Forging New Paths in Space Planning to Win in a Disruptive Retail World.”

Weather Trends & Helen of Troy: Rebecca Rosas, Jack Grum & Lance Lewis - “The NextGeneration of Weather-Based Predictive Analytics.”

11:40AM-12:10PMEmerging

Technology Session(Breakout Rooms 1-6)

7:00-8:30AM Networking Breakfast (Technology Expo)

8:35-10:40AMOpeningRemarks

(General Session Room)

11:00-11:30AM

Networking Break (Technology Expo)10:40-11:00AM

Keynote: John Phillips - PepsiCo: “The Future of Retail.”

Keynote: Flora Delaney - Retail Expert & Author of “Retail: The Second Oldest Profession”a FORBES.COM Must-Read - “How to Build an Enduring Career While Winning in Retail.”

7:00-8:30AM

EmergingTechnology Session

(Breakout Rooms 1-6)

Numerator & Kraft Heinz: Zach Nicolaides - “Next Level Shopper Data to Own theRetailer Conversation.”

Cargill & Cantactix: Ashley Herndon & David Formosa - “Take Control of PlanogramAutomation—There’s a Way!”

Nielsen, Mars Pet, Ferrero & Huhtamaki: Paul Morgan, Bethany McDonald, Phil Deconto& Tyler Thompson - “From Silos to Aligned Revenue Success: Breaking Down Operational BarriersBetween Manufacturers and Retailers with Better Data Analytics.”

Blue Yonder (f.k.a. JDA) & One Door, Inc.: Todd McCourtie & Tom Erskine - “Driving HigherSales with Planogram Execution in Stores.”

1:20-2:05PM

University Panel: Dan Strunk & Scott Beck - “SEMS Student Employment Motivation Study.”

Nestle: Raegon Barnes - “Nestle USA’s Transformation Strategy -Making the Impossible Possible!”

Reckitt Benckiser: Next Gen Retail Yelena Idelchik - “Always Sharpening a Pencil:New Creative Approaches to Collecting and Recognizing Unique Shopper Insights.”

Organic Valley: The Future of Shopper Scott Maney & Cheryl Straight - ‘Navigating thePerceived Demise of Fluid Dairy - Leveraging Shopper Insights for the Organic Farm to Table Story’

2:15-3:00PM Track BreakoutSessions

(Breakout Rooms 1-6)

TechnologyExpo Open

• Professional Profile Experience - LinkedIn Profiles, Headshots (Booth #32)• Sponsor Tours

Symphony RetailAI: Gina Hargrave - “Shelf Intelligence - the Future of Planogram Compliance.”

7:30-8:40AM Networking Breakfast (Technology Expo)

Track Super Session

8:45-9:20AM

Track Super Session

9:30-10:15AM

10:25-11:10AM

Networking Break (Technology Expo)11:10-11:35AM

11:35AM-12:05PM

ClosingSession

Student Symposium: “A Walgreens Case Study.” Students Sponsored by Hershey & Frito-Lay

Anheuser-Busch: “Using Shopper Insights to Execute Better in Ecommerce.” - Marty Siewert

Albertsons & Advantage Solutions - “Attention Vendor Partners! What’s Your Role in Customer-Centric Retailing?” Lisa Kinney & Nick Sabala

12:15 - 1:30PM Keynote: Kevin Hartman - Google: “Digital Marketing & Measurement in a Post-GDPR / ITP World.”

Keynote: Chris Adams - Ahold Delhaize: “Leading by Developing People in an AcceleratingOmnichannel World.”

Shopper Insights Share Group Panel - Scotts Miracle-Gro,Boston Beer Co. & SIMA - Luke Custer, Larry Gray & Leslie Warshaw

General Session Keynote: Tom Burkemper - Walgreens: “Technology and Its Impact on Retailers and Suppliers.”

7:00AM-12:15PM Technology Expo Open

Nailbiter & Reckitt Benckiser: Amishi Takalkar & Nathan Noertker - “No More Nail Biting:How Always-On, Behavioral Data Empowered RB’s Shopper Understanding.”

Suzy: Avi Savar - “Assumptions: An Equal Opportunity Destroyer.”

EmergingTechnology Session

(Breakout Rooms 1-6)GFK: Susan Stacey & Joe Beier - “Harness The Power of Personalization.”

AnswerRocket: Marc Taylor - “Case Study: How Nielsen Automates Category InsightsWith Augmented Analytics.”

2:15-3:00PM

Track BreakoutSessions

(Breakout Rooms 1-6)(continued)

6:00-7:00PM

Networking & Connections (Connections Café & Technology Expo)3:00-3:30PM

3:40-5:45PM

Networking Reception, Book Signing & Drawing for Prizes (Technology Expo)

Late Night Party - Union Train Station, casino night. Don’t leave early, you’ll miss the fireworks!9:00-11:30PM

Keynote: Iris Singhania (Home Depot) & Kevin Coupe: “1-on-1 Interview: The InsideScoop on Data and Space at Home Depot.”

Keynote: Duncan Wardle - Ideate: “Great Storytelling.”

Perrigo: Professional Growth & Development Mary Gahan - “The Impact of Self-Carein the Current & Future Retail Landscape and the Role of Store Brand.”

Welcome &Evening Remarks

(General Session Room)

Keynote: Art Sebastian & Tom Brennan - Casey’s General Store: “Working Together to Move Even Faster. Digital + Category Management.”

The Clorox Company: Brian Hoffstedder - “Using Human Context to Create Influence.”

(cont.)

Edgewell & Wakefern: Adam Dinihanian & Katie Kachnowski - “The Value of Loyalty CardData for Tracking New Item Launches.”

1010data: Andy Mantis - “Best Practices in the Use of Ecommerce Alternative Data.”

•General Session = Reunion Ballroom E, F, G, H •Technology Expo = Landmark Ballroom•Breakouts 1-2 = Pegasus Ballroom •Breakouts 3-5 = Reunion Ballroom •Breakout 6 = Landmark Ballroom

Closing Remarks: Mike McMahon - President of ARCP

• It’s a Wrap!

Professional Growth& Development

EmergingTechnologies

Evolutionof eCommerce

GlobalInsights

Futureof Shopper

NextGen Retail

MEET UPS!

Let’s add your logo!

— What 2019 Conference attendees had to say about the event

The CMA is pleased to announce our 2020 hosthotel for the Category Management & ShopperInsights Conference as the iconic Hyatt Regency in Dallas, Texas!

Located in the heart of downtown Dallas, theHyatt Regency sits next to the landmark ReunionTower. The hotel is within walking distance of Dallas hot spots like Dealey Plaza and theHistoric West End.

Our 3-day event offers solution providers theopportunity to meet in-person with prospectivecustomers and current clients.

I enjoyed seeing what other companies had done to maximize their sales within stores.

Very insightfulworkshops fromsuppliers, retailersand distributors.

Excellent fornetworking & seeking technology solutions.

Tech TalkRotations

EmergingTechnologySessions

NetworkingBreaks

TechnologyExpo

TrackBreakoutSessions

Track SuperSessions

Keynote:

Flora DelaneyRetail Expert& Author

Keynote:Michael McGuireCEO & Co-FounderLocal Theory [Walmart Store No. 8]

Keynote:

Kevin CoupeAuthor, Producer& Content Creator

Keynote:

Kevin HartmanDirector of Analytics –Consumer, Government& Entertainment

Keynote:

John PhillipsSVP, Customer Supply Chain &Go-to-market

Keynote:Duncan WardleInnovation Speaker

Keynote:

Iris SinghaniaDirector, Space Optimization &Data Science

Keynote:

Chris AdamsManagement ServicesRetail Business Services

Keynote:

Tom BurkemperSr. Director, DMM

Breakout:Zel BiancoPresident

Breakout:

Katie BirdwellSr. Category Manager

Breakout:

Burt BoudreauxCategory Manager – National Accounts

Breakout:

Luke CusterManager, Insights& Analytics

Breakout:Molly GeorgeSales CategoryManagementSpecialist-Sports& Fitness

Breakout:

Larry GrayShopperInsights Lead

Breakout:

Jim HarlanDirector, Category Development

Breakout:

Brian HoffstedderDirector, Human Insights– Shopping Experience

Breakout:Patti HorstmyerShopper InsightsManager

Breakout:

Yelena IdelchikUS CategoryManagement andShopper InsightsTeam Lead

Breakout:

Todd McCourtieDirector of Engagement

Breakout:

Gina PetersonSenior Manager,Retail Experience

Breakout:StaceyRing-SandersVP CategoryManagement

Breakout:

Vivian PolishukSenior ShopperInsights Manager

Breakout:

Marty SiewertGlobal Director, Shopper Insights

Breakout:

Sue NichollsPresident

Breakout:Paul MorganVP of Sales Effectiveness and Strategy

Breakout:

Leslie WarshawSenior ShopperInsights Manager

Breakout:

Mike HerbstAssoc Dir Category Management

AND MANY, MANY MORE!