OPPORTUNITY ANALYSIS PROJECT(YOUNGILAB, CUSTOPHONE)

Team

AndrejBusiness

MarianOperation

s

AndrejIT

Problem I

High youth unemployement

Creation of new jobs

“Governments have come to the view that their influence on their economies is greatly weakened in a globalizing world and now put great emphasis on business start ups and entrepreneurship to generate jobs and growth.“ Séan Rickard, director of the full-time MBA program at Cranfield School of Management from 2006-

2011.  Many trends to watch for entrepreneurs in todays world

Solution I

For entrepreneurs and managers who seek for creative ideas in IT/Energy/Marketing, Youngilab is Crowd sourcing service

using creative and innovative potential of students and young professionals.

Unlike classic business consulting we provide a cheaper alternative, we focus on fresh creative and innovative

solutions and along with our customers try to give young people a chance to gain relevant working experience.

Business Model I

Partnerships

Students (18-35years) of IT, Energy and Business.

Innovative Entrepreneurs and Managers.

University and Grammar school Teachers of Business, IT and

Enegetics.

Activities

Reward innovation, creativity and initiative.

Secure added value for managers.

Maintain contributions.

Value propositions

For students = way to earn money, valuable

experience, contact with employers.

For managers = fresh business ideas, innovative

and creative solutions, future employees.

CustomerRelationship

Students = presentations, education

Managers = loyalty programs, referrals, word of

mouth

Customer Segments

Students (18-35years) of IT, Energy and Business.

Small-medium enterprise directors and founders.

Corporate managers of IT, Shared services, Corporate

development and Marketing.Resources

Web platform.Area experts in IT, Energy

and business.Creative, active contributors.

Distribution

www.youngilab.com

direct sales (direct mails/meetings)

Costs

IT, Marketing, HR

Revenue

Share (%) of each sold project, Subscription fees for managersCustomer data analysis

We interviewed, surveyed 29 responses (18 from potential users, 11 from potential customers. We also analysed 3 competitors (FreshMinds, MBA&Co, Studentive).

Results Business Model I testing

We decided not to pursue this opportunity after listening to competitors active in this area• After listening to competitors active in this area• Due to low scalability of the business and high

demand on acquiring each new project

But we sticked to the idea of crowdsourcing• Brainstormed,• And discovered new opportunity• Market is worth $460 mil. With estimated growth

20%

Problem – Customer Feedback

Staff is not open for feedback sometimes

Giving a feedback can be dangerous

Sometimes nobody is willing to listen

Employees can be tired sometimes

They might undergo difficult period

Not every employee cares about customer

...so companies are still loosing a lot of feedback from customers...

Solution – smartphone application

Argue with anybody Feel unconfortable Vaste time waiting

Feedback can be friendly You do not have to:

And yet you can:

Express our feelings Give feedback to

somebody who cares Change things

Just 3 clicks in a smarthphone

Business Model Canvas

Partnerships

B2C companiesSmartphone producers

Customer bodies

Key Activities

Motivating contributorsData analysing

Value propositions

For Users = option to express their feelings about the service and

ifluence it , win presents.

For B2C companies = feedback from

customers, customer data analysis, service quality monitoring tool,

differentiation by improved customer

experience.

CustomerRelationship

Users = website dashboards, prize

competitions

Customers = website feedbacks, direct

contacts

Customer Segments

Users = customers having smartphones

Customers = B2C companies, owners, heads of customer

service

Key Resources

Website, smartphone developer. Data analyst.

Distribution

Smartphone appWebsite

Costs

IT, Marketing

Revenue

Selling of subscriptions, period and one-off reports to B2C companies

Users (Smatphones)

Smartphone users World

(460 mil. )

Smartphone users Europe(150 mil.)

Smartphone users in

Slovakia and the Czech Republic(5 mil.)

With estimated growth 20% YoY for

next 3 years

Market (Consumer Data Industry)

Total available market

Served available market

Target market

• Customer data solutions

• $446 mil. (2010)*

• B2C companies, CZ, SK (Revenue/Customer = 100$)

• $50 mil. • Target B2C, big

companies not individuals in CZ, SK, 10% market share

• $5 mil.

*Gartner (2011): Forecast: Master Data Management, Worldwide, 2010-2015

With estimated growth 20% YoY for

next 3 years

Customer segments (Potential)

Beauty, healthcare

Restaurants Hotels

Transport Utilities Telecomunications

Products

Online dashboar

d

Monthly report

One-off analysis