80% Of Your Customers Are MOBILE. Is Your Business

Presented byRick Merten & Tina-Marie Gulley

2015

Business has changed…

Unlock the power of permission

The world has changed Power has shifted from the company to the

consumerGreater access to information and

3rd party opinions

Ability to easily check and compare

price Every location – local and global

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Customer owned world4 Business Imperatives

1. Leverage data more effectively – data driven marketing

2. Focus on the customer

experience

3. Build a digital driven

business

4. Capitalise on the growth of the mobile consumer

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Growth of mobile


Why should I care?


Getting ready for mobile…

How do I get ready?


Are you mobile optimised?First, find out if your website is optimised for mobile using Google’s Mobile Friendly Test.

https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=gyb-blog&utm_medium=referral&utm_campaign=3stepsmobile


Do’s and Don’ts

Design for mobile (mobile first design strategy) - what experience do you want your user to have on mobile?

Don't block CSS, JavaScript, or images

Make phone numbers and directions tap-able

Don't use Flash or popups

Keep your site light for optimum fast loading

Don’t use tiny links

Use large font Don’t hide content for mobile

Test, test, test (we’ve mentioned this before but it bears mentioning again)

Don’t clutter the design – keep the design clean and clear

http://jdmdigital.co/2015/03/responsive-dos-donts/


SOL REPUBLIC Mimics the desktop Engaging images Large buttons Engaging content Simplistic design

Responsive Design

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Google’s mobile friendly testhttps://www.google.com.au/webmasters/tools/mobile-friendly/

Business tools for mobile integration

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Good Bad

https://www.google.com.au/webmasters/tools/mobile-friendly/




Litmus - to check how your website and emails render on various devices and browsers https://litmus.com/


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https://litmus.com/

https://litmus.com/

https://litmus.com/



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GT Metrix ReportsFull site speed analysis

Google Site Speed ToolCheck mobile and desktop site speed

https://gtmetrix.com https://developers.google.com/speed/pagespeed/insights/?hl=en

https://gtmetrix.com/

https://developers.google.com/speed/pagespeed/insights/?hl=en


What’s


What is Contextualization?


Communicating with the Cross-Channel Customer

• Hours of day• Days of week• Night / Day• Time since..

• Beacon• Geo-fence• Indoor positioning• City• Country

• Temperature• Conditions such as

clear, rain, wind, storm, snow, thunder storm, fog..

• Make• Model• O/S

Time

Location

Weather

Device


Contextualization Example

Automatically adapt in real timeMake every email count

Continually optimize your emails


Mobile Payments

29%of global online payments come from mobile devices

Source: IDC


Wearable Technology

72%of consumers believe wearables are the future of retail

Source: Vista Survey


Proximity Marketing

73%of consumers are more likely to purchase from stores that send beacon-triggered content and offers

Source: Placecast

Thank you & Questions

Rick Merten, Permission +61 (02) 8024 5401www.permission.com.au/resources

Tina Marie Gulley [email protected]

http://www.permission.com.au/resources

80% Of Your Customers Are MOBILE. Is Your Business

Business

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