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SDL

Publicly traded company with $300m annual revenuesOver 2000 employees in 60 offices across 35 countriesWorld-leading innovative technology

Award-winning and profitable company, with long-term financial stability 80%+ of the global translation supply chain use SDL software1500+ enterprise customers

Recognized Leader in Global Information Management

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42 of the 50 Top Global Brands*

*Source: Interbrand, 2009

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The SDL Offering

Your Customer’s Journey

Your Organization

Content Creation

Content Management

TranslationManagement

Multi-channel Publishing

Customer Experience Optimization

Anthony PerezLSP Business Development Manager

July 14th 2011

The change ahead of us

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Macro level changes

TIDES

www.tomorrowtoday.uk.com

Technology

Institutions

Demographic

Environment

Social Values

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Information is key

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Technology: Digital Data

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…and will continue to grow

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While speeds will increasing propelling data growth further

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Internet and data will be pivotal in the future for corporations

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And will continue to change us

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Shifts in regional importance

• Changes in institutional frameworks allowed trade to become the engine of globalisation.

• World trade in manufactured goods increasing more than 100 times in the 50 years since 1955.

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Regulations

In many countries and regions regulations have propelled content creation and translation:• Pharmaceuticals: 75,000 pages per drug submission• Financial services• Energy• Aviation

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Changing how we communicate

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Global reach / penetration of interactive services

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How and what we buy

• E‐commerce growth continues

• Non english speaking area grow at faster pace

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And to what extend we are influenced

[Source: PowerReviews, Customer Reviews and Online Shopping Habits, June 2010]:

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And how we search

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Going beyond consumers

91% of B2B technology decision makers surveyed by Forrester said they were spectators in some way of social media

[Source: Forrester Research, February 2009]

43% of B2B decision makers are social media creators. 27% of decision makers create social media content for business purposes.

[Source: CalmSea via Omniture, December 2009

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Macro level changes

TIDES

www.tomorrowtoday.uk.com

Technology

Institutions

Demographic

Environment

Social Values

Generating huge volumes of content

Facilitating global commerce

Rising importance of new areas

Promoting new technologies

Propelling e‐commerce and changing habits

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The web complexity

Google scored 9.55 out of ten in the report while Facebook was second with 9.53, Youtube third with 9.51, followed by Wikipedia at 9.43, Samsung at 9.11, 

Blackberry at 9.10 and HP scoring 8.97."There's no doubt about it ‐‐Web globalization is now a mainstream business activity," explains Ben Sargent, the lead author of the report.Must Read

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Complexity solved

Your Organization

Your Customer’s Journey

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Global commerce

We translate your phone’s user interfaceWe translate your phone’s user interface

We translate the support information for your phoneWe translate the support information for your phone

We help you get the most out of your phoneWe help you get the most out of your phone

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User experience

We ensure you can read your car manual .We ensure you can read your car manual .

We help you test drive your carWe help you test drive your car

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Technology products

We help you buy your plane ticketsWe help you buy your plane tickets

We get you to the gate on timeWe get you to the gate on time

We manage the airplane documentation We manage the airplane documentation

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Language Technologies:A solution for everybody

Faster translation

Reducing costs

Improving quality

Total automation

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