8 ways to keep your social media joined-up across channels
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8 ways to keep your social media joined-up across channels Simon Preece Twitter: @simonlp
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Transcript of 8 ways to keep your social media joined-up across channels
8 ways to keep yoursocial media joined-up
across channels
Simon PreeceTwitter: @simonlp
#1 Keep your messages consistent
#2 Be authentic in helping customers pre and post shop
#3 Proactively look for emerging areas of dissatisfaction
#4 Delight consumers during their customer journey
#5 Engage customer service early
#6 Get setup to incorporate insights
#7 Creatively answer audience questions
#8 Always empathise with the customer
Three themes…
• The importance of social media governance.
• The power of autonomy in customer service/ community management.
• The need to have empathy with your customers’ mindset.
