8 ways to get more website traffic using social media 2017 version
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Transcript of 8 ways to get more website traffic using social media 2017 version
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8 Ways To Get More Website Traffic Using Social Media
February 7th, 2016
Maurice BretzfieldKenny [email protected]@scorenyc.orgSCORE NYCResource VolunteerDigital MarketerSCORE NYCCertified Business MentorDigital Marketing Evangilist
SCOREis a501(c)(3) nonprofit organizationdedicated tothe formation, growth and success of small businesses, it is also a Resource Partner with the SBA (United States Small Business Administration). We are over 11,000+ volunteer members in 320+ Chapters located all across the nation. There are also 1,100 Cyber-Chapter Counselors from SCORE chapters across the Nation available for e-mail counseling. The 65+ Men and Women of SCORE NYC Have Experience in Various Businesses, including Marketing, Sales, Startups and Business Plans.
About Us
Lets Get One Thing StraightYou Dont Find Customers On The Internet THEY FIND YOU
Content & Distribution
The World of Social Media Marketing
Your Website Is The Hub of YOUR Digital Marketing Machine
It Is Where You Convert and Retain Customers
It Is Your Most Valuable Marketing Asset
But, how do you get them to your website and have them return on a regular basis?
Its All About Great Storytelling
Great Marketing & Advertising is All About GREAT Storytelling!
YouTube: Gary Vaynerchuk at 99UIf Content is King, Then CONTEXT is GOD
Other Experts IncludeMichael StelznerJoe PulizziRobert Rose
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SOCIAL MEDIA = STORYTELLING
8 Ways To Get More Website Traffic Through Social Media1. Do Your Research!2. Set Up a System of Learning3. Create Landing Pages4. Create a Social Editorial Calendar5. Influencer Marketing on Instagram6. Engage With Customers Using Twitter Search7. Create Exclusive Behind the Scenes Content For Snapchat8. Make Facebook Advertising Your Fundamental Strategy
The biggest change were seeing is the move towards people-centric marketing, Focus On People
#1 Do Your Research!Their NEEDS and DESIRES
WHO are they? WHAT motivates them? WHERE are they?Know Your Customer
Each has different demographics. Each provides a different user experience. Ask where are my customers and what do they expect from me on this platform?Decide Wisely Limit The Number Be Deliberate Use Consistent Usernames Use Consistent Look and Feel
Which Social Platforms Should I Invest In?Revise
Which SM Networks Are Right For You?
# of monthly users on social networks from Statista*http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ /Facebook 1.86 BILLION monthly usersPinterest 100,000,000 Monthly UsersInstagram 600,000,000 monthly usersLinkedIn 100,000,000 monthly usersTwitter 320,000,000 monthly users
Snapchat 200,000,000 monthly users
Stats have already changed.
https://contently.com/strategist/2016/09/12/7-social-media-stats/7 Stats (from 2016) that break common misconceptions:From Contently
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Define Your CustomerPeople like us, do _____.- Seth Godin
Think about who you are going to build a relationship with.
Long tail keywordsare those three and four keywordphrases which are very, very specific to whatever you are selling.
You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
Searches on Google tend to correlate if not, directly match, searches on social media platforms.
Long-Tail KeywordsWhat are customers searching for?
Long-Tail KeywordsYouTube: longtail keyword research
Long Tail Keywords What They Are and How To Find ThemLong-Tail Keywords
Use The Tools
This research helps with User IntentWhy are they searching for these keywords?
#2 Set Up a System of LearningThe World of Social MediaIs Changing - Really, Really Fast
www.socialmediaexaminer.comwww.socialmediatoday.comwww.searchengineland.com
www.moz.com/blog
www.techcrunch.com
Which SM Networks Are Right For You?
The World of Social Media.Is Changing - Really, Really Fast
Pinterest Now Seeing 2 Billion Searches Per Month How Pinterest Search Workshttp://www.socialmediatoday.com/social-networks/pinterest-now-seeing-2-billion-searches-month-how-pinterest-search-works
What Pinterest learned in two years working on its search engine
TechCrunch, June 10, 2016
HOW SNAPCHAT DEMOGRAPHICS ARE SURPRISINGLY SHIFTING IN 2016 [INFOGRAPHIC] - Read more at: http://mediakix.com/2016/06/snapchat-demographics-infographic-statistics/#gs.eX6WV7EFun Fact!
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Are people are now spending more time on Snapchat than Instagram?http://mediakix.com/2016/04/instagram-vs-snapchat-best-social-media-infographic/#gs.aJ6SbfM
Studying the debate
http://www.socialmediaexaminer.com/23-tools-and-tips-for-social-media-marketers/
Use The Tools
Set a BudgetSet Budgets and Adjust For Changes
SBA Says That You Should Spend 7% to 8% of your gross sales on Marketing and Advertising.
Maybe 20%?
New Product? Maybe 50% for period of product launch?
Your BIG ChallengeFinding a balance between learning about SM updates and your customers.
#3 Create Landing Pageshttp://www.marketing360.com/internet-marketing-software/?ref=InternetMarketingAds&gclid=CjwKEAjwi9K4BRCQzq7d1c6A_XASJABueAO2tDSq2yHe4H7_7A2XGaxBIHGvqJMaoxP6CQyxFZfE1BoC2Gfw_wcBCreate a Unique Landing Page With a Unique URL and a Unique Call To Action (CTA) For Each Piece Of Content Posted on SM
Landing PageOn-Page SEO in 2016: The 8 Principles for Success - WhiteboardFridayWatch This!
According to Forrester Research, US consumers across all demographic groups used an average of 3.3 devices last year. Millennials used four devices on average. Gen Z???
Your Content Must Look Great AcrossALL Devices
Unlike Offline Marketing - Radio, TV, Print The ROI of Digital Marketing can be measured precisely.
Each Social Media Service Provides Performance Metrics
Using Google Analytics (FREE) we can measure important elements of our marketing efforts, for example:
Where are customers come from Using UTM Parameters to track social traffic.
Review Results Regularly On Google AnalyticsGoogle Analytics Academy
#4 Create a Social Editorial Calendar
How To Create a Social Editorial Calendar*Sample taken from Sprout Social
How To Create a Social Editorial Calendar
How To Create a Social Editorial Calendar
http://www.socialmediaexaminer.com Updated Annually!Resource
#5 Influencer Marketing on Instagram
http://www.socialmediaexaminer.com/instagram-strategy-how-to-grow-a-loyal-following-with-instagram-with-nathan-chan/Building relationships that are mutually beneficial!
What makes a good influencer?It isnt just follower countBoth profiles can provide value!
Comments are the most important metric to measure on Instagram!
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Negotiating a DealWhat can you provide them in return for brand placement on their profile? Paying them Sharing audiences Creating content for them and vice versa Giving them free products/samples
Measuring SuccessHave a specific landing page Instagram influencers can use and have them use that link in their bio for the negotiated time period.
#6 Engage With Customers Using Twitter Search
The greatest free tool for Twitter marketing: https://twitter.com/search
Twitter is a Cocktail party, and you stand out by listening first!
Focus on responding first, dont start the conversations. No one will listen.People dont go on Twitter to talk to brands, they go on Twitter to talk about events and personal news with friends and family.
A great book to read...
#7 Exclusive Behind The Scenes Content For Snapchat
Forward: Promote your Snapchat username on other social networks and at physical promotional materials/locations/events grow your audience before creating content.
For more ideas: http://www.socialmediaexaminer.com/8-snapchat-content-ideas-that-your-fans-will-love/
Question and answer, team meetings, guest snaps, weekly giveaways, and more: with save the link snaps!
Brands are even starting to explore Snapchat as a marketing channel -- not because they can directly measure the ROI of Snapchat followers, but because they want to connect with customers the same way that those customers connect with their friends.
http://blog.drift.com/no-more-forms
Not everything is quantifiable.58
Dont forget to treat people like people first, and then like leads for your sales.
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#8 Make Facebook Advertising Your Fundamental Channel
Today We Are All Empowered To Be Media Production & Distribution Companies - And You Must.
Content & Distribution
REMINDER!!!
Resources
Internet Advertising Bureauwww.iab.net
Advertising Agewww.adage.com
eMarketerwww.emarketer.com
Media Postwww.mediapost.com
Business Insiderwww.businessinsider.com/advertising
Media Kixwww.mediakix.com
Social Media Examinerwww.socialmediaexaminer.com
We Are Here To Help YouDo you have a business question you need answered or a particular business challenge youd like to discuss? Our Certified Business Mentors are here to help you.