Talent Solutions

Your profile is your first opportunity to build your personal brand as a recruiting leader:

• Your picture is a must; it makes your profile more human, and you more accessible.

• Get creative with your headline: tell people what you stand for. Your headline will show up in search results, so make people want to click on it.

• Feature recommendations: ask for recommendations from your team, hiring managers, and people you’ve hired.

• Bring it to life: add rich media content, upload your presentations on Slideshare and add a link to your company’s website, LinkedIn Company/Career page, company blog.

• Give your pitch: Your summary should show what it’s like to work at your company. Think BRAND, not CV.

LinkedIn is a powerful platform for recruiters to build connections with top talent around the world. Follow these eight key tips to optimise your presence on LinkedIn and make the most of the world’s largest professional network.

Stand out with LinkedIn’s Tips and Tricks for Recruiters

• Join many: Join recruiting groups or others that are relevant to your key talent pools. They’ll help you keep your finger on the pulse of the market.

• Participate in a few: Get involved in a few select groups to brand yourself as an expert. Post thoughtful questions, articles the group might like, and unbiased responses to conversations.

Share your jobs

Expand your reach by sharing your jobs across LinkedIn, Facebook, Twitter, or individuals. Watch your jobs go viral by forwarding to multiple audiences.

It all starts with your profile

Utilise LinkedIn Groups

Websites

Stacy TakeuchiDirector of Talent Acquisition – Connecting Talent with Opportunity at Universal Technical Institute

277 connections

SUMMARY

At UTI, we change the world one life at a time by helping students achieve the career of their dreams—it’s the underlying inspirational reason for our existence and the reason we come to work everyday. Working at UTI is challenging, constantly changing and a place where you can make a real difference in others’ lives and in your own career as well.

BACKGROUND

Connect

www.linkedin.com/stacytakeuchi/ Contact Info

We’re Hiring Great People! » UTI Careers YouTube Channel » Take a Tour of Our Home Office »

• Run one: Create a group about your company, industry, or functional area to drive employment brand, build pipeline, and even source. If you’re running out of ideas to animate the group, browse LinkedIn Today. And don’t forget to promote and drive traffic to your group — link to it from your LinkedIn Career page, your Facebook page and Twitter handle, and encourage others to do the same.

Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

business.linkedin.com/talent-solutions

Make your status updates come to life

Your status updates are a fantastic opportunity to share information virally:

• Advertise open jobs and ask your network to pass on leads.

• Share tips on job seeking to position yourself as an expert.

• Post updates about your company and highlight what it’s like to work there.

Create a pollCreating a poll is a great way to gain insights on your industry and your talent market. And it’s as easy as filling out a web form. Share it in your status update, in Groups, and on Twitter. This will help your poll go viral and boost your response rate.

Turn your employees into ambassadors of your company

Your employees are a key entry point to your company on LinkedIn. Driving social networking adoption within your organisation can boost traffic to your LinkedIn Company page, Career pages, and your jobs. Think of your employee base as an extension of your recruiting team. Circulate tips on how they can build great profiles that describe an exciting work environment, and share status updates and career opportunities with their connections.

Showcase your employer brandMake the most of your LinkedIn Company and Career pages to influence passive candidates:

• Position your company as an employer of choice to attract passive and active candidates.

• Encourage company followers to keep current with exciting company news.

• Highlight insightful statistics about your employees and feature their profiles.

• Keep your content fresh and dynamic to encourage return visits.

• Add videos, banners, employee spotlights to your LinkedIn Careers Page to set it apart from competitors and create dynamic content targeted to specific job functions.

Add skills, endorse and get endorsed

Skill endorsements are a great way to recognise your 1st-degree connections' skills and expertise. Endorsements also let your connections validate the strengths found on your own profile.

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