8 tips for online marketing in a troubled economyMartyn Perks & Richard Sedley

Practice contrarian strategies. Your competitors will be focusing on the basics and pulling back from lower ROI activities – you’ll never have a better opportunity to get ahead of them

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Eight tips for online marketing in a troubled economy

Focus on current customers. Kill two birds with one stone by concentrating

on acquisition by referral. Build in viral advocacy to everything you do online

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Eight tips for online marketing in a troubled economy

Reward loyalty. Acknowledge that times might be tough for everyone and that you value the customer relationship you have. Pleasing customers doesn’t have to be expensive, just surprising

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Eight tips for online marketing in a troubled economy

Think and act joined-up. How about integrating your separate activities? For example use Pay-Per-Click to drive newsletter sign-ups

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Eight tips for online marketing in a troubled economy

Test, listen and measure. Create opportunities to learn. Ask your customers, watch what they do and compare. Whether it’s A/B testing or rapid prototyping, take advantage of digital’s ability to make you smarter quickly and let your competitors retrench and get dumber

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Eight tips for online marketing in a troubled economy

Don’t reinvent the wheel. The past few years have seen a plethora of new digital offerings that can offer what you need at a fraction of the cost. How about using getsatisfaction.com for customer service or tumblr.com for your campaign micro-site?

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Eight tips for online marketing in a troubled economy

Don’t assume too much. Customer responses to economic problems are not pre-determined. Price isn’t always a customer’s main concern. Indeed in some situations extravagance can be a virtue. The entertainment industry – films, theme parks etc – normally do very well in troubled economies. Tap into a sense of fun, don’t be too doom-laden

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Eight tips for online marketing in a troubled economy

This new publication explores the potential existing in digital media to develop online customer engagement strategies that can turn everyone’s troubled times into your competitive advantage.

Where will your digital strategy be when the economy hits the fan?

www.winners-and-losers-in-a-troubled-economy.com

1000 free advanced download copies available. Register now