8 Tips for Managing Your Professional Brand (Part 2) - Boston Tech Recruiter
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Transcript of 8 Tips for Managing Your Professional Brand (Part 2) - Boston Tech Recruiter
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7/30/2019 8 Tips for Managing Your Professional Brand (Part 2) - Boston Tech Recruiter
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8 Tips for Managing
Your Professional Brand
Boston High-Tech Recruiter
Presents
Connect With Us:
www.CareerEncore.com
( Part 2 of 2 )
http://www.careerencore.com/http://www.careerencore.com/mailto:[email protected]://www.youtube.com/CareerEncorehttp://twitter.com/jobsbostontechhttp://www.linkedin.com/groups/Greater-Boston-Tech-Industry-2487130?gid=2487130&trk=myg_ugrp_ovrhttp://www.facebook.com/CareerEncorehttp://www.careerencore.com/blog/mailto:[email protected]://www.careerencore.com/http://www.careerencore.com/ -
7/30/2019 8 Tips for Managing Your Professional Brand (Part 2) - Boston Tech Recruiter
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IntroPart 2
Many job seekers think their resume is the only thing to consider
when seeking an interview
Job seekers must support their resumes through the
development of a professional brand Here are the final 4 of the Top 8 Essential Steps for Managing your
Professional Brand
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Step 5:
Stay in the Loop
The best job opportunities often come through networking DO NOT keep your job search a secret, if possible
Discuss your career plans with professionals & family members
They will casually broadcast your candidacy as they go about their days
They may know of openings that fit your goals & expertise
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Step 5:
Stay in the Loop Choose your references with care
Provide people who can vouch for you & are relevant to the opening
If seeking a programming role, praise from a dry cleaner means far less
than praise from a Director of Engineering
Let your references know you plan to use them
Fill them in on the position & why its right for you
References will have time to mentally prepare
Will not be caught off guard when the phone rings, or an email arrives
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Step 6:
Show Off Your Trophy Case
Condense achievements to convey the story you want to tell
Ask yourself:
Am I showcasing relevant skill sets & specialties?
Am I illustrating a consistent career direction?
Are these highlights timely; not outdated?
Do these highlights tell a complete story?
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Step 6:
Show Off Your Trophy Case
Numerous, unrelated accomplishments can imply a pattern ofshort-lived successes in a disjointed career
Be sure achievements relate to a handful of specialty categories
Ensure cited accomplishments tie to & are supported by
Your resume Your references
Your interview
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Step 7:
Dont Dilute Your Brand
Ensure your brand is clearly identified
Make statements; NOT allusions
Dont assume all words & phrases are universally understood.
Acronyms used in one industry may not translate to another
Verify via several sources
Terms used at your current firm may have different meanings elsewhere
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Step 8:
Be Who You Are, Not What You Do
Your brand should represent
What you accomplished - Past
What you can do - Present
Where you intend to go - Future
You must display your overall demeanor & personality
Understanding personality is often difficult for hiring managers
One of the most subjective parts of the evaluation process
Talk about hobbies, interests, & goals as appropriate
Especially when unique, such as sky diving or searching for a rare book
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Step 8:
Be Who You Are, Not What You Do
Ask a third party to review you resume & other support materials
Are your skills & goals clear?
Do you make any contradicting claims?
Are your start/end dates, past job titles, etc., consistent?
Do you stand out as a unique & capable candidate?
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Conclusion
Your resume is far from the only thing to consider when trying toland a new job
All job seekers must support their resume through the
development of a professional brand
Applying for a job requires a significant amount of upfront work This saves time in the long-run by increasing your odds of getting hired
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Need a Job Search Partner?
Looking forpersonalized assistance finding a job? Contact: CareerEncore, Inc.
A boutique recruiting firm serving Greater Boston-area tech companies
Seeking candidates from tech-driven companies
Regardless of functional experience (Development, Systems, Marketing, Sales, Finance, Operations,
Executive Suite, etc.)
Were always looking for software engineers, programmers, & developers
Our commitment & experience enable us to match talent with opportunity
www.CareerEncore.com
(617) 242-4443
http://www.careerencore.com/http://www.careerencore.com/http://www.careerencore.com/mailto:[email protected]:[email protected]://www.careerencore.com/http://www.careerencore.com/ -
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Sources
Adapted with help from:
Michelle Stute, http://bit.ly/PohK5f
Alison Doyle, http://bit.ly/NZAjIK
Farra Trompeter, http://bit.ly/NZAq78
http://bit.ly/PohK5fhttp://bit.ly/NZAjIKhttp://bit.ly/NZAq78http://www.careerencore.com/http://bit.ly/NZAq78http://bit.ly/NZAjIKhttp://bit.ly/PohK5f -
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Thank You for Viewing Our Presentation
Brought to You By:
Boston High-Tech Recruiter
Connect With Us:
www.CareerEncore.com
(617) 242-4443
http://www.careerencore.com/http://careerencore.com/http://www.careerencore.com/mailto:[email protected]://www.youtube.com/CareerEncorehttp://twitter.com/jobsbostontechhttp://www.linkedin.com/groups/Greater-Boston-Tech-Industry-2487130?gid=2487130&trk=myg_ugrp_ovrhttp://www.facebook.com/CareerEncorehttp://www.careerencore.com/blog/mailto:[email protected]://www.careerencore.com/http://www.careerencore.com/http://careerencore.com/http://careerencore.com/http://careerencore.com/