8 Tips for Managing Your Professional Brand (Part 1) - Boston Tech Recruiter
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7/30/2019 8 Tips for Managing Your Professional Brand (Part 1) - Boston Tech Recruiter
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8 Tips for Managing
Your Professional Brand
Boston High-Tech Recruiter
Presents
Connect With Us:
www.CareerEncore.com
( Part 1 of 2 )
http://www.careerencore.com/http://www.careerencore.com/mailto:[email protected]://www.youtube.com/CareerEncorehttp://twitter.com/jobsbostontechhttp://www.linkedin.com/groups/Greater-Boston-Tech-Industry-2487130?gid=2487130&trk=myg_ugrp_ovrhttp://www.facebook.com/CareerEncorehttp://www.careerencore.com/blog/mailto:[email protected]://www.careerencore.com/http://www.careerencore.com/ -
7/30/2019 8 Tips for Managing Your Professional Brand (Part 1) - Boston Tech Recruiter
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Intro Part 1
Many job seekers think that their resume is the only thing to
consider when seeking an interview
Job seekers must support their resume through the development
of a professional brand Here are 4 of the top 8 Essential Steps for Managing your
Professional Brand
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Step 1:
Sort Out Your Tool Box
Every candidate should have a LinkedIn profile Analogous to a dynamic resume
Details your work history, accomplishments, skills, & education
Provides an image to put a face with your professional details
Request LinkedIn recommendations Let trusted colleagues showcase your abilities
Join career-related groups and pages
Demonstrate your interest & involvement in your industry
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Step 1:
Sort Out Your Toolbox
Lock-down personal social media
Increase your Facebook privacy settings
Know what content you have on YouTube, Twitter, Flickr, Pinterest, etc.
Remove, or block from the public, content that is unprofessional
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Step 2:
Claim the Name that Suits You
Present a consistent name Many people are involved in the hiring process
A uniform name ensures all info you provide is attributed to you
not a candidate with a similar name
For example If your name on a resume is: Jonathan Smith
Your name in your email signature is: Johnny Smith,
And your LinkedIn profile says: John Mark Smith
You diluted your personal brand
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Step 2:
Claim the Name that Suits You
Choose professional usernames & handles
If your Twitter handle is LazyDad1966 Implies you are lazy
Provides a year & could lead to pre-judgment
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Step 3:
Give Your Brand Some Curb Appeal
Craft a professional positioning statement
Introduce yourself
Uniquely identify your abilities & interests
Allow your personality to shine through
Do not just summarize your work history
Provide insight into who you are
Make your brand more personal
Use this statement on your social media profiles
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Step 3:
Give Your Brand Some Curb Appeal
Search for your name & pseudonyms online
Ensure the content you find meshes with your image
Delete, or block from the public, any unprofessional content
Create Google Alerts for your name and pseudonyms
Regularly monitor your online reputation
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Step 4:
First Impressions Are Lasting Impressions
Keep your communication professional Do not give out shared landline or family phone numbers
Ensure your voicemail message is professional and clear
Promptly return phone calls and emails
Morning calls/emails no later than early afternoon
Afternoon calls/emails no later than end of business
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Step 4:
First Impressions Are Lasting Impressions
Draft a quality email signature Provide vital contact information
Avoid quotations & sayings
Provide links to supporting media
E.g. LinkedIn, online portfolios
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End of Part 1
These are just 4 of the top 8 essential steps for managing yourprofessional brand
View Part 2 Now
http://www.scribd.com/doc/139078452/8-Tips-for-Managing-Your-Professional-Brand-Part-2http://www.careerencore.com/http://www.scribd.com/doc/139078452/8-Tips-for-Managing-Your-Professional-Brand-Part-2 -
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Need a Job Search Partner?
Looking forpersonalized assistance finding a job? Contact: CareerEncore, Inc.
A boutique recruiting firm serving Greater Boston-area tech companies
Seeking candidates from tech-driven companies
Regardless of functional experience (Development, Systems, Marketing, Sales, Finance, Operations,
Executive Suite, etc.)
Were always looking for software engineers, programmers, & developers
Our commitment & experience enable us to match talent with opportunity
www.CareerEncore.com
(617) 242-4443
http://www.careerencore.com/http://www.careerencore.com/http://www.careerencore.com/mailto:[email protected]:[email protected]://www.careerencore.com/http://www.careerencore.com/ -
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Sources
Adapted with help from:
Michelle Stute, http://bit.ly/PohK5f
Alison Doyle, http://bit.ly/NZAjIK
Farra Trompeter, http://bit.ly/NZAq78
http://bit.ly/PohK5fhttp://bit.ly/NZAjIKhttp://bit.ly/NZAq78http://www.careerencore.com/http://bit.ly/NZAq78http://bit.ly/NZAjIKhttp://bit.ly/PohK5f -
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Thank You for Viewing Our Presentation
Brought to You By:
Boston High-Tech Recruiter
Connect With Us:
www.CareerEncore.com
(617) 242-4443
http://www.careerencore.com/http://careerencore.com/http://www.careerencore.com/mailto:[email protected]://www.youtube.com/CareerEncorehttp://twitter.com/jobsbostontechhttp://www.linkedin.com/groups/Greater-Boston-Tech-Industry-2487130?gid=2487130&trk=myg_ugrp_ovrhttp://www.facebook.com/CareerEncorehttp://www.careerencore.com/blog/mailto:[email protected]://www.careerencore.com/http://www.careerencore.com/http://careerencore.com/http://careerencore.com/http://careerencore.com/