#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
8 Steps to Branding Your Business
Transcript of 8 Steps to Branding Your Business
8 Steps To Branding Your Business
Brand your Business 1 Define Your Brand
2 Define Your Audience
3 Create Your Brand Name
4 Tell a Story
5 Create a Logo / Tagline
6 Create Collateral
7 Have an Online Presence
8 Establish Your Voice
Step 1:
Define your Business
1
What will my business accomplish?
What authority will by business have?
What purpose will my business serve? 1
3
2
Define
1 Purpose: to serve
coffee 2 Authority:
Brewing some of the best coffee
on the go
3 Accomplish:
Helping people start the day off
right
1
If you’re Starbucks…
Step 1:
Define your Business
2
Step 2:
Define your Audience
2
Step 2:
Define your Audience…and relate to them
2
How old are they? Is your target audience seniors
in high school or senior citizens?
What do they do? Does your audience work in an
office, do they spend their day at home, or are they moving
around all day?
Where do they live? Are you looking to sell locally, nationally, or internationally?
Step 2:
Define your Audience…and relate to them
3
Step 3:
Create your Brand Name
3
You’ve defined your audience
You’ve defined your business
Now create your brand name
How old they are, where they live, what they do, and other demographics
Your purpose, authority, and goals
Now you can create your brand name!
Step 3:
Create your Brand Name
3
Here are a couple tips to help you choose a business name
Tips from: U.S. Small Business Administration
Step 3:
Create your Brand Name
What will it look like?
What connotations
does it evoke?
Is it unique? Or is it already trademarked?
Is it web-ready?
(website, social media)
Is it easy for your
customers to understand? Picking
a name
What you do
What authority you have
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Who your audience is
You al ready have the basis for a good story
4
Step 4:
Tell a Story
Your brand story
4
Once Upon a Time...
Step 4:
Tell a Story
4
There was a child who loved to explore
outside.
Once Upon a Time...
Step 4:
Tell a Story
4
There was a child who loved to explore
outside.
One day his exploring left him with a scraped
knee.
Once Upon a Time...
Step 4:
Tell a Story
4
He cried and ran into the house to find his mom.
There was a child who loved to explore
outside.
One day his exploring left him with a scraped
knee.
Once Upon a Time...
Step 4:
Tell a Story
4
He cried and ran into the house to find his mom.
There was a child who loved to explore
outside.
One day his exploring left him with a scraped
knee.
She set him on the counter, placed a
Band-Aid® over his knee, and kissed it better.
Once Upon a Time...
Step 4:
Tell a Story
Who your audience is
What authority you have
What you do 1 3 Band-Aid’s® audience is mom’s
2 Band-Aid® has the ability to make scrapes and cuts feel
better
Step 4:
Tell a Story: Band-Aid®
Band-Aid® makes bandages
5
Your logo and tagline should reflect the previous research and planning you’ve done: your brand, audience, name, and story.
Keep it simple Be honest
Be accurate
Step 5:
Create a Logo / Tagline
6
Step 6:
Create Collateral
You’ve defined your audience
You’ve defined your business You’ve created your brand name
How old they are, where they live, what they do and other demographics
Your purpose, authority, and goals
You created a logo
What you do, what authority you have, who your audience is
You’ve told a story
Reflects the previous research and planning you’ve done
You have everything you need to
start creating!
6
Banners & Signs Branded Apparel Promotional Items
Whether you’re doing a grand opening or appearing at a community event, make sure to get your new name
and logo out there
Employees and customers love company apparel. Set your
employees apart and get free advertising when you sell your
brand name shirts
And don’t forget other promotional items for your new
business. Great for employee giveaways or for free
advertising from customers
Step 6:
Create Collateral
Step 6:
Create Collateral
No matter where you are, Namify can provide you
with all the Collateral you
need
7
Your Website
Make sure you have secured a domain with your brand name. Then make sure your website
can attract the right customers.
Content Strategy
Have an idea of the things you want to post on your website, blog, and social media sites. Make sure the message
is consistent.
Social Media
Create social media pages for your brand: Facebook, Twitter, G+,
Pinterest, Instagram. But don’t just create them,
monitor them.
Step 7:
Have an Online Presence
Step 7:
Have an Online Presence
There’s a lot to monitor. But only
immerse your business in the
sites where your customers are.
7
Step 8:
Establish your Voice
Your voice is your brand; be consistent!
Your content speaks for you; it has your voice
Develop a content strategy for your business 1
3
2
http://www.startupnation.com/start-a-business/brand-building/1/
http://usmansheikh.wordpress.com/2008/09/09/5-steps-to-start-creating-a-brand/
http://www.wikihow.com/Build-Your-Personal-Brand
http://www.substance151.com/news-insights/articles-presentations/article/five-steps-creating-winning-brand
http://www.thenextwomen.com/2012/06/20/eight-steps-developing-company-brand-your-customers-will-love
http://www.shoutlet.com/blog/2013/05/from-like-to-love-why-brand-advocacy-is-crucial-to-your-business/
http://smartmarketingforbrands.wordpress.com/2013/01/16/3-reasons-why-branding-your-business-is-the-best-marketing-plan/
http://www.designsponge.com/2010/10/biz-ladies-how-to-brand-your-business-on-a-budget.html
http://www.startupnation.com/start-a-business/brand-building/2/
http://www.inc.com/guides/2011/01/new-rules-of-branding-your-business-online.html/1
http://www.sba.gov/content/how-name-business
Sources:!