8 Socail Media Trends Changing Tourism
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Transcript of 8 Socail Media Trends Changing Tourism
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8 Social Media TrendsThat Are Changing Tourism
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Trend #1
Smart Phone Apps“There’s an app for that!” Apple’s game changer, “smartphone” application marketplace (Open SDK)
Context is now king
Enables users to share deep content via Social Networks regardless of location.
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Trend #2
FoursquareLBS Mobile Game
User connect via locations with “check-ins” at venues to earn points/social-cpaital
Opportunties for small businesses to connect with Loyal Customers known as “Mayors” and create unique timely offerings
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Trend #3
Geo MashupsCustomizable User generated maps such as GoogleMaps API
Socially Transportable to Blogs / Social Webspaces
Inline contextual media: images, video, reviews, etc.
Guys love this, now they don’t ever have to ask for directions ;)
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Trend #4
Micro-BlogsTop Growth SNS - Twitter + 2nd tier FriendFeed
“Email Killer” Users Sharing brief ideas 140 characters at a time with “Friends”
Users: Professionals, Age 25+, becoming a model for Open Business
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Trend #5
Mobile VideoiPod Nano + iPhone 3Gs video enabled devices remove price boundaries for UGC
Business should expect more video reviews of products & services
Business need to become part of the conversation and embrace video as touchpoint
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Trend #6
Photo-Sharing Networks
Standard in the Social Media diet of people and the HQ for brands’ images
Travel Experience Extensions: geo-tags, slideshows-sharing
Photo Tribes: User generated Groups
The original Crasher Squirrel photo was taken by Melissa and Jackson Brandts in Banff
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Trend #7
CouchSurfing.com- Travel Exchange
Online Social/Cultural worldwide network, enables low-cost travel exchanges with trustworthy Hosts.
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Trend #8
Yelp - Customer Generated Reviews
Social Tool like TripAdvizor becoming more widely used
Strong Reach due to trusted customer generated reviews of a wider variety of products and services
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