8 simple rules to optimize your Revpar

8 Simple rules to optimize your RevPAR


The right customers

At the right time

At the right price

A

B

C


The right customersA

1

3

Segment your customer types

Build your CRM and recommendations

2 Give your customers what they want/need


4

Segment your customer types

Trip purpose

Business Leisure

contractIndividuals

Groups

occasional regular occasional reco

contract occasional

Trip

mod

e1

local foreign


5

Give your customers what they want / needTourism Business

Rates Early Booking rateNon refundable Flexible rate

ExtrasBottle of champagneFlowers

Airport transferBreakfast

Channels

2


6

Build your CRM and recommendations

Cross and Upsell

Comments and ratings

Recommendations

3


Geographies

Your engine shows up on YOUR hotel page on Tripadvisor

When the user clicks on « Show

Prices », your Booking Engine

appears in the list.

Available also for

Your booking engine directly on TripAdvisor3

And your Web booking engine opens up in a pop upThus allowing a 0% booking

The 3 first results show up in a pop up

Your site’s Booking Engine

My hotel.com

• Qualified visitors : the user has chosen your hotel at a date where there is availability.

• The visitors can now book direct• No distributor fee, but a Pay Per Click model

• You can measure your ROI easily in your single extranet:– Number of clicks– Number of visits per website– Number of bookings made

per website– Total Cost of click /revenue

booked

9

Why place your booking engine on it?3

10

Grab the potential of Facebook3


11

Availpro Facebook Engine

Customisable Facebook page: picture and textRates available only to fansRecommendation engine for your fansImproved booking experience for your clients100% integrated in Facebook

The most advanced Facebook engine on the market!

500 hotels already use it worldwide

3


12

Testimonial

For YTD 2012, it represents 14,85 % of the online sales!

1 Fan 130 friends*

*http://www.facebook.com/press/info.php?statistics

Generate Revenue commission free3

1,000 Fans 130,000 friends

Recommendation Revenue

http://www.facebook.com/press/info.php?statistics

13

30th March, Facebook moves to Timeline


At the right timeB

4

5

Anticipating events & special days

14

Different channels for different segments 6

Managing event dates


15

Anticipating events & special days

Use the excel reports for advanced analysis

4


16

Managing event dates

Use restrictions to optimise events

Tues Wed Thurs Tues Wed Thurs

6


17

Managing event datesWith Availpro, all restrictions are available and adjustable for each day

Minimum stay Maximum stay Closed to arrival Maximum sales price

6


18

Different channels for different segments 5

NEW

NEW

NEW


NEW

NEW

At the right pricec

7

8

Manage your many rates

Watch your market (and your parity)


20

Use reports to analyse sales and segments

A report by price / channel gives an overview over different periods effective key

Manage your many rates7


Manage your many rates

• For one day event, you want to change the price of all rates and all room types on all channels

With Availpro, it is possible in 1 click!

21

7


• The different rates are calculated automatically from the BAR

• The prices of the various rooms are automatically calculated from the double room

• Rates are updated automatically and in real time on all channels.

22

Manage your many rates7


23

Watch your market (and your parity)

A clear and simple vision:Price of my main competitorsMy position in relation to my competitorsMy sales and availabilityMy rate parity and that of my competitors

8


24

Watch your market (and your parity)8


25

Watch your market (and your parity)8


26

8 Watch your market (and your parity)


Revenue Management with Availpro

27

Centralised management of distributionPrice change – 1 clickComplete management of all types of restrictionsRate Screening simple, integratedReport complete sales and export

Availpro is the ideal tool for a Revenue Manager to scrutinize the key figures of

his/her hotel and competition.


Our account managers in the UK


Olga Hadjiloizou

In charge of helping our existing clients

Richard Oliver

At the disposal of our future clients in order to study their needs

They are here at your disposal.

Who we work with (a sample)

29

We hope we’ll have the pleasure to see you again


We regularly organize or appear in public events:

- York road trip (End of April): Availpro meets face to face with the hoteliers

- London Boutique Hotel Summit (21-22 May): Sponsor and Speaker

- Edinburgh road trip (June): Availpro meets face to face with the hoteliers

- London Independent Hotel 12 Exhibition (16-17 October): Exhibitor and Speaker

Thank your for your attention!Any questions or remarks?

I remain at your disposal after this conference…

Jennifer Frederiksen Directrice des ventes

[email protected] 01 58 62 58 15

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8 simple rules to optimize your Revpar

Technology

Transcript of 8 simple rules to optimize your Revpar