8 SEMI-ANNUAL Medical Show Reporttradeshowexecutive.com/files/7814/5702/6058/TSX... · Last...

Trade Show Executive

Medical ShowReport

8TH SEMI-ANNUAL

M EDI C A L S H OWS

MR2 March 2016 | Trade Show Executive

Oceanside, CA – Medical conferences backtracked in the second half of 2015 with modest declines in exhibit space, exhibitor counts and attendance, according to the Trade Show Executive (TSE)’s Semi-Annual Medical Show Report.

The rare occurrence of red ink across the board in the Second Half was not enough to pull down the entire year, however. The Second Half featured a slight (0.6)% dip in exhibit space. The number of exhibitors was down a bit more sharply at (1.9)% while attendance flagged (1.2)%.

The metrics caused some late headwinds that impacted the full year; however the industry still made it into the black in 2015 with a 1.9% increase in exhibit space and a 1.4% bump in exhibitors. Attendance, however, drifted (0.2)% lower.

After excluding outliers and conferences on a non-annual schedule, the adjusted totals for the Second Half included 1,968,046 net square feet (nsf) of exhibit space, 7,272 exhibitors and 315,371 attendees. The totals brought the tally for the entire year up to 5,491,043 nsf of exhibit space, 19,742 exhibitors and 769,785 attendees.

On a per-show basis, the adjusted averages for the Second Half were on the small side with 85,567 nsf of exhibit space, 316 exhibitors and 14,335 attendees.

Top PerformersThere were 23 conferences surveyed for Trade Show Executive (TSE)’s semi-

annual Medical Show Report. Of that, only six events covered 100,000 net square feet (nsf), and three were large enough for the latest TSE Gold 100 list of largest U.S. trade shows. Four events were part of the TSE Fastest 50, which ranks the fastest-growing shows of the prior year.

The largest show of the Second Half was once again the Radiological Society of North America (RSNA) Scientific As-sembly & Annual Meeting. The Chicago conference’s metrics were well above the averages for the half, including 419,300 nsf of exhibit space, which was down (2.8)% from the previous year. Exhibitor numbers were up 1.1%, but attendance dropped (9.0)% to 51,000, although more than 4,000 radiologists around the world took part in the virtual version of the conference.

"This year's theme was 'Innovation Is the Key to Our Future,’" said RSNA Executive Director Mark Watson. "We showcased the latest radiologic advances and looked ahead to the role RSNA will play in shaping the future of medical imaging."

Growth LeadersThere were other key shows that passed their annual checkups with flying colors. The growth leaders included:

• The American Epilepsy Society Annual Meeting, a Fastest 50 event, posted record numbers in all three metrics: exhibit space skyrocketed 16.3%, exhibitor count climbed 11.4%, and attendance jumped 10.3%, making it a strong contender again for a

Continued on page MR4

F50 award.• The American Society of Hematology

Annual Meeting & Exposition increased its exhibit space 16.2% and exhibitor count by an impressive 20.8%. “This year was particularly focused on genomics, innovative new medicines, gene therapy, and other innovations in treatment for hematologic diseases,” said Dr. David Williams, President of ASH.

• The Liver Meeting’s exhibit space grew 10.1% to 21,800 nsf. Attendance was off slightly, but still topped 10,000.

Value for VetsTwo conferences for veterinarians seemed to be immune from the overall sluggish performance of events for people medicine.

The American Veterinary Medical As-sociation’s annual convention in Boston saw a 9.1% jump in the exhibitor count and increased its exhibit floor by 7.5% to 45,800 nsf. The crowd of 8,950 was up 4.9%.

Another event for vets was CVC San Diego, one of a three-conference series by UBM Life Sciences focused primarily on providing continuing education credits to a regional audience. The San Diego event grew 1.8% to 17,100 nsf, but attendance shot up 14.5% to 3,461.

Top CitiesThe RSNA conference and Neuroscience 2015 combined to make Chicago the leading city of the Second Half in terms of exhibit space with 522,700 nsf.

Second Half Declines for 2015 Medical ShowsBY CAROL ANDREWS, Editor-at-Large, and HIL ANDERSON, Senior Editor

M EDI C A L S H OWS


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NSF OF PAID EXHIBIT SPACE

TOTAL ATTENDANCE

EXHIBITING ORGANIZATIONS

Atlanta took second-place honors with two shows totaling 300,211. Las Vegas was third thanks to the American Academy of Ophthalmology Annual Meeting totaling 238,400 nsf.

Spring Rebound?The first six months of 2016 include some major shows that have been performing well lately and could erase the red ink that stained the Second Half. The primary bellwether will likely be HIMSS 2016. Last year’s show shot up 12.8% to 610,096 nsf. Others expected to outperform the benchmarks include the American Society of Clinical Oncology which grew 16.4% last year to 298,059 nsf and also increased attendance by 6.5%. Exhibit space at International Vision Expo East grew 3.5% while PITTCON looks to bounce back from a (5.2)% dip.

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Medical Show ReportJUL-DEC 2015

For more analysis and unique content, go to TradeShowExcutive.com

www.TradeShowExecutive.com | March 2016 MR5

*Based on total nsf

TOP CITIES*

�Chicago�Atlanta�Las Vegas

BENCHMARKS: AVERAGE GROWTH GROWTH LEADERSTOP MANAGEMENTS*

�NSF: (0.6)%�Exhibitors: (1.9)%�Attendance: (1.2)%

�American Epilepsy Society (AES) 69th Annual Meeting

�57th American Society of Hematology (ASH) Annual Meeting & Exposition

�The Liver Meeting ®

�Radiological Society of North America

�American Academy of Ophthalmology

�American Association for Clinical Chemistry

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BY CAROL ANDREWS Editor-at-Large

JULY-DECEMBER 2015 SHOW SITE NET SF OF EXHIBITS EXHIBITORS TOTAL ATTENDANCE SHOW HIGHLIGHTS

SHOW INFORMATION 2015/2014 2015/2014 VARIANCE 2015/2014 VARIANCE 2015/2014 VARIANCE 2015 VS 2014

American Academy of Ophthalmology (AAO) Annual MeetingAmerican Academy of Ophthalmologywww.aao.org

Las VegasChicago

238,400240,000

(0.7)% 585620

(5.6)% 28,35524,634

15.1% Attendance was up in all categories, including U.S. physicians, international physicians and health professionals. Also, attendance was up in the subspecialties.

American Academy of Pediatrics National Conference & ExhibitionAmerican Academy of Pediatricswww.aap.org

Washington, DC San Diego

65,50061,500

6.5% 360347

3.7% 15,11014,163

6.7% Three product theaters were held simultaneously in the exhibit hall. Other show features included book signings, an exhibitor lounge and a daily raffle.

American Association for Clinical Chemisty (AACC) Annual Meeting & Clinical Lab ExpoAmerican Association for Clinical Chemistrywww.aacc.org

AtlantaChicago

212,600208,300

2.1% 720770

(6.5)% 17,600 est.

19,400

(9.3)% The sold-out show continued to grow. Private meeting space and industry workshops increased, both in hotels and on the show floor. Exhibitors used more marketing tools, including Exhibitor Invites. The robust International Buyers Program had 19 delegations.

American Academy of Dermatology (AAD)Summer Academy MeetingAmerican Academy of Dermatologywww.aad.org

New YorkNew York

13,84017,900

(22.7)% 126135

(6.7)% 3,315 est.

2,878

15.2% While net square feet and the number of exhibitors were down, attendance increased significantly. For the first time, the Academy offered clinical simulation workshops and the program was sold out.

American Academy of Otolaryngology-Head and Neck Surgery Foundation (AAO-HNSF) Annual Meeting & OTO EXPOAmerican Academy of Otolaryngology-Head and Neck Surgery Foundationwww.entnet.org

DallasOrlando

65,30068,700

(4.9)% 270269

0.4% 7,6597,755

(1.2)% There were several changes to the show this year. Registration fees were increased slightly across all categories. The member rate was two-thirds the non-member rate. Instruction courses were included in the regular registration fee.

Trade Show Executive's

FASTEST


FASTEST

Medical Show ReportJULY-DECEMBER 2015

Trade Show Executive 8TH SEMI-ANNUAL


MEDICAL SHOW REPORT | JULY-DECEMBER 2015

N/A = Not Available CU = Comparison Unavailable




American Association of Diabetes Educators Annual MeetingAmerican Association of Diabetes Educatorswww.diabeteseducator.org

New OrleansOrlando

47,10054,200

(13.1)% 166190

(12.6)% 4,4803,947

13.5% There was a significant increase (22%) in professional attendance compared to 2014 numbers. An AADE15 mobile app provided on-the-go access to meeting information.

American Association of Pharmaceutical Scientists (AAPS) Annual MeetingAmerican Association of Pharmaceutical Scientistswww.aaps.org

OrlandoSan Diego

73,50081,300

(9.6)% 414459

(9.8)% 6,5767,358

(10.6)% Participants included pharmaceutical scientists who are instrumental in the discovery and development of innovative drugs.

American Epilepsy Society (AES) 69th Annual MeetingAmerican Epilepsy Societywww.aesnet.org

PhiladelphiaWashington, DC

22,10019,000

16.3% 127114

11.4% 5,2064,718

10.3% The 2015 show was the largest ever with the most exhibitors in AES history, a record number of attendees and a record 34 new companies.

American Society for Healthcare Engineering Annual Conference & Technical ExhibitionSmith Bucklinwww.ashe.org/annual

BostonChicago

37,14039,850

(6.8)% 278294

(5.4)% 3,2573,336

(2.4)% The show enjoys a 25% increase in new exhibitors each year. The program gives healthcare facility management and engineering professionals the tools they need to navigate and adapt as the healthcare landscape shifts.

American Society of Human Genetics Annual MeetingAmerican Society of Human Geneticswww.ashg.org

Baltimore San Diego

36,30034,300

5.8% 243243

No change

7,8668,430

(6.7)% The show had the largest number of booths in show history and record exhibitor-related revenue.

57th American Society of Hematology (ASH) Annual Meeting & ExpositionAmerican Society of Hematologywww.hematology.org

OrlandoSan Francisco

137,200118,078

16.2% 256212

20.8% 25,31926,186

(3.3)% The Presidential Symposium addressed “Hematologic Diseases in the Post-Genome Era: New Insights, New Therapies, New Possibilities.” Several awards were presented.

American Veterinary Medical Association ConventionAmerican Veterinary Medical Associationwww.avma.org

BostonDenver

45,80042,600

7.5% 301276

9.1% 8,9508,529

4.9% Numbers were up across the board. AVMA's new brand was introduced and sponsorship reached an all-time high. Housing pick-up was up 16.5% over 2014.


FASTEST


FASTEST

www.TradeShowExecutive.com | March 2016 MR7

MEDICAL SHOW REPORT | JULY-DECEMBER 2015Trade Show Executive



CVC San DiegoUBM Life Sciences, The CVC Groupwww.dvm360.com; www.TheCVC.com

San DiegoSan Diego

17,10016,800

1.8% 131 131

No Change

3,4613,024

14.5% The show is held each year in three U.S. cities selected for their proximity to dense populations of animal healthcare professionals.

Greater New York Dental MeetingGreater New York Dental Meetingwww.gnydm.com

New YorkNew York

140,900143,750

(2.0)% 668700

(4.6)% 54,48653,771

1.3% More than 40 new products were revealed in the New Products Pavilion. The Live Dentistry Arena hosted 450 attendees.

HealthAchieveOntario Hospital Associationwww.healthachieve.com

TorontoToronto

35,43036,400

(2.7)% 231238

(2.9)% 6,3646,375

(0.2)% The Intelligent Hospital Pavilion(TM), the show's first-ever technology destination, featured guided tours and live demonstrations of how technology can improve patient care.

Healthcare Design ConferenceEmerald Expositionswww.healthcaredesignmagazine.com/conference/healthcare-design-conference

Washington, DCSan Diego

51,74051,560

0.3% 268262

2.3% 3,7043,820

(3.0)% In-depth pre-conference clinics provided an opportunity for attendees to interact with the industry's thought leaders on critical topics.

Kidney WeekAmerican Society of Nephrologywww.asn-online.org

San DiegoPhiladelphia

43,20041,800

3.3% 185157

17.8% 12,65413,102

(3.4)% Exhibitors presented advances in treatment, research and cutting-edge technology.

The Liver Meeting®American Association for the Study of Liver Diseaseswww.aasld.org

San FranciscoBoston

21,800 est.

19,800

10.1% 82 est.80

2.5% 10,053 est.

10,260

(2.0)% This year the show offered an expanded program and more registration options to include packages.

MedtradeEmerald Expositionswww.medtrade.com

AtlantaAtlanta

87,611 est.

96,911est.

(9.6)% 420 est.463 est.

(9.3)% 7,215 est.6,189 est.

16.6% This was the first time in five years that attendance has increased.

Neuroscience 2015Society for Neurosciencewww.sfn.org

Chicago Washington, DC

103,400101,400

2.0% 515535

(3.7)% 29,03331,250

(7.1)% Lectures, symposia and thousands of posters provided new information on how the brain works.

OR Manager ConferenceAccess Intelligencewww.ORManagerConference.com

NashvilleLong Beach

26,28527,700

(5.1)% 139136

2.2% 1,9011,493

27.3% Sponsorships grew by 78%. Exhibit space was sold out six months before the show.

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Pri-Med EastDBC Pri-Medwww.pri-med.com

BostonBoston

26,50026,100

1.5% 128127

0.8% 3,7084,008

(7.5)% The show launched the first ever PrecisionCME personalized education series for a leading accountable care organization.

RSNA Scientific Assembly and Annual MeetingRadiological Society of North Americawww.rsna.org

ChicagoChicago

419,300431,400

(2.8)% 659652

1.1% 51,000 est.

56,026

(9.0)% International registration accounted for more than 38% of professional attendance. The show's economic impact to the City of Chicago is estimated to exceed $135 million.

MEDICAL SHOW REPORT | JULY-DECEMBER 2015Trade Show Executive

Total 1,968,046 7,272 317,272 (Sum of all figures submitted by show management) 1,979,349 7,410 320,652

Adjusted Total 1,968,046 7.272 315.371(Excludes outliers and shows in which an 1,979,349 7,410 319,159apples-to-apples comparison is not possible)

Averages 85,567 316 14,335(Based on Adjusted Totals) 86,059 322 14,507

Percentage of Growth (0.6)% (1.9)% (1.2)%(Based on Adjusted Totals)

DASHBOARD ANALYSIS: Net SF of Exhibits Exhibitors Total Attendance

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