8 New Year’sResolutions

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( F I N A L L Y ) CO M M I T TO D I G I TA LDigital is no longer for startups or new tech companies. With new emerging technologies like AI and VR, companies need to invest in digital in order to keep up with today’s hyper-connected consumers. Invest in a media mix that can deliver the data, audience and scale that fits your brand’s needs.

R E F OC U S O N AU D I OAudio is the most natural way to engage the connected consumer. Create an intimate brand experience by delivering your message directly into your audiences’ earbuds.

S T R I K E A N E M OT I O N A L C H O R DThe best way to reach and connect with your target audience is by creating authentic, emotional campaigns that tell stories consumers can relate to. By connecting on an emotional level, you’re more likely to enter someone’s long term memory-- which is key, as neuroscience tells us that most of the decisions made in our brain take place in the subconscious.

I N V E S T I N T H E R E WA R D S E CO N O M YYOU get Premium, and YOU get Premium - you all get Premium! This year make sure that you experiment with using value exchange advertising o�ers, as more and more consumers are opting-in to engage with a brand’s ad if they receive something in return that makes their experience better.

R E M E M B E R T H E 3 Q ’ SQ UA L I T Y , Q UA L I T Y & Q UA L I T YIt’s time brands took control of where their digital ads appear and come together to enforce standards and ethics around quality. Make every impression a quality impression by creating authentic experiences by blending targeting, personalization and storytelling to serve ads that drive meaningful connections in quality environments.

T E S T O U T I M M E R S I V E I N I T I AT I V E SDon’t let emerging technologies scare you away in 2018. Embrace AI, AR and VR to create authentic and personalized engagement opportunities for your consumers.

C R E AT E L A S T I N G E X P E R I E N C E SMany times it’s not the technology, but rather the in-person experiences that make lasting impressions. With 75% of our listeners saying they value “experiences” over “things”1 and 1 in 3 Millennials telling us they are more likely to actually purchase a brand’s product after seeing them sponsor an event2, make 2018 the year you dabble in experiential marketing.

M O R E M U S I C P L E A S E !Take time to listen to your favorite tunes more often, and never let a good song pass by without an enthusiastic thumbs-up!

Source: 1. Pandora Soundboard, Event & Experiential Study, January 20172. Pandora Soundboard, Event & Experiential Study, January 2016

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