8 Methods to Detect a Fake SEO Agency

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Transcript of 8 Methods to Detect a Fake SEO Agency

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CONTENTGuaranteed Rankings

Own Website

Too Cheap

Secret Formula

Link Building

GA & Search Console

Technical & On-Site SEO

We’ll Rank you Fast

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GUARANTEED RANKINGS

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Nobody can guarantee rankings! Simply because the decision is made by Search Engines, and not by Agencies or Consultants. Anyone who does, is likely to be using dodgy techniques which violate Google’s

guidelines.

‣ Never reply to “Cheap SEO” emails that claim to rank your website for only $199.

‣ Run away as soon as you hear “we guarantee rankings”

‣ Ask for case studies and check their clients’ websites

Advice

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THEIR OWN WEBSITE

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Check out their website. Professional SEOs would have a well-designed and well-structured website.

Try to answer the following questions by

looking at their website:

‣ Do they stuff keywords everywhere in their content?

‣ Does the website look spammy and unnatural?

‣ How does it rank on Google?

‣ Portfolio? Case Studies?

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TOO CHEAP

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Search Engine Optimisation can’t be cheap. It takes time, hard work and real knowledge. If you decide to hire an SEO agency/consultant, don’t

look for the cheapest solution.

Points to take into consideration:

‣ Be prepared to pay at least $600-$1200 per month (for quality SEO)

‣ Anyone who charges less than $300/month is likely to be using dodgy techniques that can get your website penalised

‣ How many hours would that include?

‣ What is included? (e.g. On-Site SEO, Technical SEO, Link Building, Social Media?)

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SECRETE FORMULA

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Points to take into consideration:

Anyone who claims to have SEO partnership or some sort of a special deal with Google, are telling lies.

‣ There is no such a thing as Google SEO partner

‣ Google’s algorithms are kept as a secret

‣ Nobody has insights to Google’s internal operations

‣ There is no secret SEO formula. Anyone who claims that, is definitely planning to use “black-hat” techniques

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LINK BUILDING

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It is 100% acceptable to ask your potential SEO agency for their SEO and Link Building strategies

Questions to ask:

‣ How are you planning to improve my rankings?

‣ What would you need from me? (Help on content creation?)

‣ Are you going to do any On-Page SEO? (100% they should)

‣ How are you going to earn links for my site? (If their strategy includes article spinning and blog commenting, you should run away)

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GOOGLE ANALYTICS &

SEARCH CONSOLE

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One of the tactical questions you may ask your potential SEO agency is “Would you need access to my Google Analytics and Search Console?”

Having access to these tools is the only way to retrieve historical information from your site. Agencies/Consultants who do not require

access to Google Analytics & Search Console, probably have no intention to improve your website. These tools provide vital data like; search

traffic, traffic sources, bounce rate, time on site, crawl errors, robots.txt errors and so forth.

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ON-SITE & TECHNICAL SEO

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On-Site and Technical Search Engine Optimisation are a huge part of SEO. If your SEO agency states that “Link Building” is all you need, they

probably don’t know what they are talking about. It is imperative that On-Site and Technical SEO is carried out in a professional manner.

A professional SEO would:

‣ Carry out an in-depth On-Site SEO (e.g. optimising Meta Titles, Meta Descriptions, Images, Fixing Broken Links, Improving Structure & Navigation and so forth)

‣ Carry out Technical SEO (e.g. generating & submitting sitemaps, checking robots.txt, configuring re-directs and fixing technical issues)

‣ Implement Link Building strategy to earn authority for your website

‣ Co-operate with you to produce high quality content

‣ Integrate Social Media and Local SEO

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WE’LL RANK YOU FAST

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We’ve talked about “Guaranteed Rankings” but, it is important to mention that, individuals who guarantee rankings would also guarantee to make it

quick. This is another big red flag. Quality SEO may take more than 4 month to work.

Points to take into consideration:

‣ It usually takes 3-5 month to see ranking improvement

‣ Agencies/Consultants who claim to rank your website overnight, are likely to be using forbidden techniques

‣ SEO is a long-term investment

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SOME AGENCIES CAN BE SMELLY…

BE CAREFUL WHEN HIRING ONE

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THE ENDBrought to you by: Solvid SEO Agency

https://solvid.co.uk

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‣ http://plymouthministorage.com/guarantee-stamp-png

‣ https://diggerfortruth.wordpress.com/2015/09/14/fake-leaders-for-fake-people/

‣ https://commons.wikimedia.org/wiki/File:Top_secret.png

‣ http://www.sareeone.com/information/information&information_id=8

‣ http://svejer.com/jumping-rabbit/

CREDIT