8 Distribution Tips That Will Help Your Content Soar

After Pressing Publish

Ross Simmonds | RossSimmonds.com | @TheCoolestCool

If you want people to notice your content (and share it) there’s one thing you need to know...

The life of an article doesn’t end when you press

PUBLISH

That’s actually when the life of your article REALLY begins.

The lifecycle of most blog posts looks a little like this:

WRITE POST + TWEET = PROFITS?Typical content lifecycle

That initial spike is great but what if I told you

there was a way to make a more sustainable ding in the universe with your

content?

Look, we’ve all been there.

We create something that we thought would leave a mark on the universe, but it barely makes a dent in a bumper.

So…

What exactly can you do to drive success for your

content?

The key is creating content that people love

as much as Kanye loves Kanye…

After that, it’s time to focus on distribution.

Search The Domain On Twitter &

Engage

There’s a theory that acquiring your first 1,000 true fans is enough to make a living. According to Kevin Kelly, a true fan is someone who will purchase anything and everything you create.

1. Search The Domain On Twitter & Engage

They can’t wait till you issue your next

work. They are true fans.

They will travel to hear you speak or

perform.

One of the best approaches to acquiring your first 1,000 true fans is by building relationships.

1. Search The Domain On Twitter & Engage

One… By… One…

Twitter search is a great way to find out who is sharing your content. Type in the domain of your blog post or website and Twitter will deliver any tweets that include a link back to that post…

1. Search The Domain On Twitter & Engage

Once you find the fans of your blog post, it’s time to reach out with a simple tweet thanking them for

sharing or engaging in a more meaningful way. It could be asking them

a question about what they do or requesting their opinion of the content.

1. Search The Domain On Twitter & Engage

Reference Your Content in Forums &

QUORA

Forums are a great resource for finding people who want the content you’ve created.

2. Reference Your Content in Forums & QUORA

People use forums to discuss topics they’re interested in or acquire answers

from a specific group of people.

2. Reference Your Content in Forums & QUORA

1) Add 10x Value In Your Response To A Question or Discussion

2) Seriously, Leave Jaws On The Floor With The Value You Add

3) Link To Your Own Content But Be Authentic In Sharing It

TheWhen Using Forums For Distribution:

to Success

Turn the Blog Post into a Slideshare

Repurpose the content into a Slideshare deck!

Wait…

This is awkward.

That’s exactly what this Slideshare deck is!

I’ve generated millions of views on Slideshare by taking blog posts and turning them into high quality Slideshare decks.

3. Turn the Blog Post into a Slideshare

Because it WORKS!

Create Social Media Visuals with Quotes or

Charts

Research found that Twitter images play a huge role in making content shared on social media more click-worthy and share-worthy.

Tweets with images get 18% more clicks and 89% more likesthan those that don’t.

The folks at Vox do a great job at sharing their links with content assets. Whether it’s a screenshot directly from the article:

4. Create Social Media Visuals with Quotes or Charts

Or a custom visual with a quote placed on top like this one:

4. Create Social Media Visuals with Quotes or Charts

Creating visuals like this is easy in a world where tools

like Canva and Pablo by Buffer are available. Whether you’re a designer or not, you can use these services to

tell a story in an effective way.

Distribute Content with

Slack Communities

Slack has been growing like a rocket ship.

Communities have sprouted up on Slack where people with a specific interest have daily conversations and even host events like an Ask Me Anything.

It’s become a private forum for many groups.

One of the best parts of these communities is that they often have a specific channel created for shameless plugs and promotion.

You can share your content within these channels and the community will respond by sharing your content and helping spread your story.

5. Distribute Content with Slack Communities

Include Content in Your E-mail

Signature

Call me old school but it works!

The average professional sends and receives about 120 emails a day. If you send 60 emails within 24 hours and every single one of those emails has a link to your content in your signature, you have a great chance to drive more traffic to your content.

Sometimes the people you’ll be interacting with will be team members …

6. Include Content in Your E-mail Signature

… other times they will be clients or partners.

In each of these cases, there’s a benefit for you to keep these people in the loop about the content you’re creating.

Distribute Content Using an

E-Mail Newsletter

E-mail marketing is far from dead.

It’s a marketing opportunity that has helped many companies get their start.

An e-mail list is a great place to start if you’re looking for ways to distribute your content.

Upload Content to Different

Online Communities

Similar to online forums, there are online communities where discussions are held on a regular basis about niche topics.

Two of the best communities in the online marketing world are

&

Both of these communities are great places for marketers to not only build relationships but also to have their content featured and shared.

8. Upload Content to Different Online Communities

8. Upload Content to Different Online Communities

Of course, people will see right through you if you’re using these channels to solely promote

your work and not others. I recommend that you become active in these communities before pushing your own content so it’s clear that

you’re not there just to take.

Find the communities relevant to your target audience and leverage them as a

great distribution channel.

8. Upload Content to Different Online Communities

When Will You Have Time Do All This?

That’s the question that many marketers are asking.

In a recent poll on Inbound.org, marketers pointed to TIME as their biggest challenge. Recognizing that distribution is important is just one part of the puzzle – the second step is making the time to execute…

8. Upload Content to Different Online Communities

A modern day digital marketers time is split doing hundreds of different things…

While I don’t have something that can take all these items off your plate…

I do know one thing that can help.

It’s called Crate:

GetCrate.co

Crate is a content curation tool that saves you time by finding the content you should be sharing on social media so you don’t have to… Arming you with the ability to spend more time distributing content and less time hunting for it.

Check it out: GetCrate.co

INTERESTED IN LEARNING MORE?

GET IN TOUCH!

Ross Simmonds | RossSimmonds.com | @TheCoolestCool