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8 Common HTML Email Coding Mistakes To Avoid

A lot of people are confused when it comes to HTML email communication. You may create them well on your machines but they will look completely awkward and out of place in the recipient's machine.

The first thing you have to remember while creating HTML emails in software such as Adobe Dreamweaver, Microsoft Publisher or FrontPage is that you are creating a design for emails and not web pages.

This article shares 8 common HTML email coding mistakes that will help you manage your communication better:

1. Do not send your html emails as one large graphic file: A lot of senders dispatch emails as one huge graphic file. This is a tactic that is similar to one that is used by spammers. Do not follow the same path!

1. What's more, a lot of recipients have email software installed at their end, which ensure that images are blocked off by default. The right step would be to maintain a good balance between text and images. This helps recipients read your emails if they can't view the images.

2. Stop referencing external CSS files!: Rely on in-line CSS for your emails and avoid external CSS files at all cost. This is because a majority of email clients (for example, Yahoo, AOL and Gmail) have stopped all external CSS references.

3. Don't make your email too wide: You will have to design an email that fits within the window pane of your recipient's email box. Test your email multiple times before sending them out.

4. Avoid using ActiveX or JavaScript in your emails: While they are essential for fighting viruses, it is important that you avoid using them in your emails. Email recipients don't like too many pop-ups while reading their emails.

5. Avoid sending HTML emails via Outlook: Outlook tends to send images as attachment. Also it doesn't support multipart-alternative format, which means that plain text versions won't be supported if the html emails fail to work.

6. Stop spamming or behaving like a spammer!: Avoid text in all caps. Also don't bold your text in loud colors such as red, orange or pink.

7. Avoid gimmicky content: Your content should not be too preachy or high on marketing doses. Keep the content direct and to the point. Your recipients will appreciate it.

8. Always store images in a server and invoke them from there: Images can make emails large especially when they are present in them directly. Always store them in a server and invoke them from there.

Hope the content featured in this email helps you manage your email content better!